Oversee all Email and SMS marketing strategies for both acquisition and customer engagement and retention. As part of the core team that helped grow ReflexMD to a $100M ARR business, I quickly expanded my role to include management of SEO, content management, project management, blog development and ongoing blog management, NPS, sales enablement, and product marketing responsibilities. Select Accomplishments include:• Responsible for acquisition email & SMS strategies, managing 2 agencies to execute daily campaigns as well as automated programs to drive conversion. • Increased save rate from 3% to 27% in just 2 months by collaborating with sales and support teams on measurable retention strategies.• Led the launch of the ReflexMD Blog, managing content development and day-to-day engagement.• Spearheaded product marketing efforts, creating positioning documents for features, products, and offers to ensure consistent messaging across all platforms.• Enhanced sales enablement by providing documentation, one-pagers, and marketing communication updates.• Took ownership of SEO, self-educating and driving strategies, while managing tools and reporting on progress to the organization.• Launched the ReflexMD Referral program, driving 1,400 referrals and 250 new customers in 6 months, with a 15% conversion rate and significantly reducing COA from $450 to $100.

Drive strategies and execution of a team of 3, focused on onboarding, adoption, retention, expansion, and advocacy. • Hosted first ever exclusive customer renewal event, targeted at top tier customers set to renew within 3 months. Provided a professional cooking event with product roadmap and live Q&A with executives and 11 customers worth 106K MRR, all renewing at 120K MRR collectively.• Launched yearly “Year in Social” customer campaign, targeted at providing customer yearly key statistics with the ability to share with internal stakeholders and externally on social media. Drove 50+ MQLs, 25 opps created and $40K in expansion MRR as well as 300 webinar registrants within the first week of launch.

* Role was eliminated during company downsizing*Building the CLM Discipline from the ground up, including a world-class CLM team, choosing technology for and launching multiple communications channels, and creating repeatable and scalable processes to ensure long term success.Select Accomplishments include:● Updated core assets in prospect nurture flows with higher scoring MQL content, driving ~40% increase in click thru rates and a 6% increase in MQLs.● Grew the top-of-funnel prospect nurture programs from 1 generic flow to 6 targeted flows using data to drive targeted persona and industry specific messages, increasing open rates by 18% and Click Thru Rates by 6% in 2022. ● Built multi-channel strategy to move beyond email marketing for mass communication campaigns – launching in-product messaging (Pendo), social retargeting beyond demand generation (increasing MQLs by ~100 per month on average) and website personalization for customers, resulting in ~10% more engagement throughout the prospect and customerbase.● Interim Marketing Operations Director during 5 months span of rehiring – managing 2 FTEs and 2 contracting agencies (5 employees), responsible for managing the day to day campaign desk and overall marketing tech-stack.

Director, Customer Lifecycle Marketing: July 2020 - Dec 2020Senior Marketing Manager: May 2017 – July 2020Marketing Manager: May 2015 – May 2017Remotely led the Customer Lifecycle Marketing function with a team of 5 Marketing Managersfor over 3.5 years. Accountable for driving data-driven, multi-channel campaigns through all stages of the lifecycle, including: conversion, onboarding, retention & engagement, thought leadership, brand awareness, cross-sell/up-sell, loyalty and win back programs. Select Accomplishments include:● Partnered closely with Advanced Analytics, driving business requirements for customer lifecycle “states”, using key data points of customer product usage to create clear ability to ascertain health of the existing customer base. ● Increased number of successful customers by 4% over an 11 month period, translating to $1.25M in saved revenue.● Grew annual revenue by $5M in 2017 by driving multi-channel, lead/demand generation customer expansion marketing programs.● Spearheaded 15+ cross-channel, data-driven digital marketing campaigns, improving clients’ overall product effectiveness/usage by pinpointing “crisis moments” during a customers lifecycle and proactively addressing ways to remove roadblocks to becoming success product users.

● Owner of internal systems (account creation, billing, internal customer management tools), driving results through creating user stories in-line with Agile product development and managing team’s workload to ensure timely delivery of all deliverables● Successfully launched Constant Constant’s flagship product with small cross functional team within 5 months of inception. ● Envisioned and implemented product roadmap by liaising with product stakeholders, gathering requirements.

Product Manager, Investment Banking: 2010 – 2012Product Manager, Corporate Business Intelligence: 2008 - 2010Operations, Financial & Service Manager: 2004 - 2008Led product development process, defining strategy and priorities, and conceptualizing product requirements. Collaborated with cross-functional teams, supporting commercial campaign creation and execution, and ensuring all project deliverables aligned with clients’ specification and project requirements.Select Accomplishments include:● Owned Thomson ONE Investment Banking product line, overseeing Agile software development process and ensuring all projects/products aligned with requirements and specifications.● Spearheaded Thomson ONE Corporate Insight launch, directing all stages of project management, including product research, design, documentation, and launch.● Managed product legacy migrations, establishing product plan and overseeing execution. ● Led product release training for both commercial and support teams.● Served as Operations Manager, Manager for CCS Service and Operations in Asia Pacific, as well as Financial Operations Manager in NY, NY. Lead multiple teams (2 – 15 people), managed large scale, global projects and played instrumental role in product launches and rollouts for multiple key strategic products, including the merger of product with Thomson Financial & Reuters.

Information Technology Leadership Program Selected to participate in Gillette’s Information Technology Leadership Program to develop a strong technical foundation, solid project management skills, and the ability to lead. The program consists of four, 6-month rotations with exposure to a variety of organizations and technical competencies. Assignments encompassed business strategy, internal customer communications, problem solving, and process integration and enhancements.