Experienced Category Manager | E-commerce Entrepreneur | Strategic VisionaryI'm Tanya Boots, a seasoned Category Manager and Award-winning business owner with a passion for strategy and a penchant for making businesses thrive. With a proven track record of steering multi-national firms towards prosperity and building my own tea gifting brand, I've honed a unique blend of expertise that spans strategy, integrated business planning, category management, and shopper insights.If you're struggling to define a clear and actionable growth strategy, uncertain about where to invest your resources next, or worried you'll get left behind in a rapidly evolving market, you need a good growth plan. I have a framework that helps you build one that is data-led and easy to execute. It will give you clarity, and ensure you don't keep chasing after shiny new things!When part of that plan includes major retailer ranging, it can be hard to know where to start. How do you fully understand the retailer requirements and how to pitch your products to them effectively?I've written hundreds of product pitch / retailer sell in stories, and I get results. My easy-to-follow 8 step online course will teach you everything I know. Or let me write it for you. Whether you're interested in elevating your category management game, delving into the world of e-commerce, or simply looking to collaborate, I'm excited to connect and make magic happen.