President
CurrentFounder of MuchPR, a full-service public relations company focusing on travel and lifestyle, hospitality and LGBT markets. Current clients include a national tourism board, Destination British Columbia, city tourism boards and tour operators.MuchPR services include:Media Relations (specific story pitches, brand representation and spokesperson, creation of all press materials, influencer outreach, social media support, organizing press trips, desk-side appointments, writing and distributing press releases, responding to media queries on behalf of the client and representation at tourism (or other) industry events.)2SLGBTQIA+ Travel Media Relations and Branding (Assessment of client’s potential in the market, destination audits, education sessions, development of a strategy plan to enter the market, evaluation and content creation of websites, newsletters and social media, organization of press trips and overall 2SLGBTQIA+ marketing.)Media EventsCrisis Management (Evaluate crisis management plans and provide counsel for specific projects or overall messaging. Work with senior management to develop speaking points, provide media training, and ensure there’s a well-rounded and timely response to the situation.)Media Training (Preparing for interviews, determining and creating messaging, practice video recorded interview sessions, phone interview prep and analysis of speaker abilities.)