Develop and optimize the overall organizational approach to improving the experience for customers in hospitals and through our remote channels. Lead long-term strategy, innovation, and development along with evaluation of pilot programs to improve client experience.Partner with cross-departmental teams on roadmap for implementation of strategic innovations to enhance customer experience that will ensure our hospitals and remote teams deliver client service that converts to membership growth.Engage associates at all levels and across functions to promote a culture of excellence and superior client service.

Led Northeast operations and field leadership in maximizing financial, medical and client experience performance results for Banfield Pet Hospital, a world leader in veterinary care. Provided leadership, direction, mentorship, and management of 10 Field Directors with over 150 hospitals across 10 states in the Northeast to deliver high quality care, service pets and clients and drive efficiency, productivity, and profitability.Motivated and led cross-functional teams in achieving our goals across Banfield's three pillars of focus - client experience, pet experience and associate engagement- driving the practice to be a societal well-being leader in our communities and the preeminent general practice veterinary services provider.

Field Marketing Lead for the East Division covering over 500 hospitals in 20 states and Puerto Rico. Developed hospital and brand marketing strategies and plans with the goal of ensuring optimal client experiences and accelerating revenue growth at the region, market and local hospital level; adjusting strategies to reflect new business endeavors (i.e. Telehealth). Oversaw and partnered with teams who create and deliver marketing initiatives, which facilitated client awareness, acquisition and retention for our 18,000+ associates in our growing network of over 1,000 hospitals nationwide. Drove positive results by deploying targeted digital campaigns, forging locally relevant strategic partnerships, developing and executing new hospital opening events, and sponsoring programs aligned to our values and target audiences. Developed and recommended budget, KPIs and performance goals, tracking productivity to monitor and demonstrate effectiveness and ROI. Partnered with field division and market executives, finance and analytics leaders, brand and digital marketing teams, and other lines of business to develop and execute our strategy.

Dynamic lifestyle brand inspiring healthy living through movement and community engagement Creating and monetizing tailor-made health & well-being programs and team-building experiences for organizations, affinity groups, and consumer-facing brands that lets consumers connect across both traditional and digital channels. @choreogroove

Delivered sales and revenue growth by leading sales enablement marketing for OTT Video and TV Everywhere solutions, and driving a holistic B2B audience development plan using integrated marketing tactics to increase customer acquisition and retention and enhance brand relevance.

Independent Sales and Marketing consultant servicing media/entertainment and digital concerns. Including, but not limited to:Napkin Labs, Boulder, CO Developed positioning strategy with CEO of this SaaS social vehicle and insight agency to build their Sports and Entertainment Industry sales pipeline. Conde Nast, New York, NY Developed strategy to drive incremental revenue growth through inter-brand marketing and brand extension opportunities (film/TV, digital channels and product licensing); worked directly with Chief Administration Officer and Planning & Strategy Group.

(2007 - 2011): Developed consumer facing digital products with immersive content experiences and marketing collateral to increase brand awareness, program discovery, and customer retention. Leveraged subscriber database to maximize HBO revenue and units. Vice President, Marketing Operations & Planning (2004 - 2007) Led direct marketing and strategic panning groups. In addition to traditional acquisition and retention efforts, evaluated business opportunities (integrated partnerships, new product development, brand extensions) to drive revenue growth. Director, Operations & Business Development (2000 - 2004) Implemented and oversaw a customized subscriber marketing technology system that integrated marketing, sales, and finance databases and delivered "best in class" acquisition and promotional marketing campaign management practices; modules included financial and operational planning.

24-hour basketball news and entertainment website and community. Venture capital backed start-up.Built and led the team responsible for HoopsTV's online and offline advertising, marketing and public relations. Responsible for corporate positioning, driving site traffic, and establishing a financially viable registered user base. Developed corporate wide operational strategies and processes for managing strategic partnerships. Responsible for negotiating and managing business development deals. Results included a three-fold increase in HoopsTV site traffic, a 17% increase in the registered user base, and a 30% reduction in technology expenses.

Analyzed long-term corporate business opportunities in the Video on Demand, Interactive TV, wireless and electronic book space; determined strategic fit with Sony business units and made market entry, acquisition and investment recommendations for use of strategic venture funds to Executive Management.

Negotiated and managed strategic alliance partnerships with Audible.com content providers and developed strategic plans to secure mobile RealAudio business opportunities. Developed legal, marketing and technical operational processes for executing co-marketing partnerships.

Developed and managed new services resulting from strategic partnerships with online, wireless, location based entertainment, Interactive TV and merchandising firms offering ESPN brand extension opportunities.

Provided strategic and consumer research analyses to support Showtime's Fall programming and Original Movie marketing promotions.

Delivered marketing support and collateral materials on the PC Peripheral product line for National Semiconductor's worldwide distribution network.Developed optimal pricing strategies for commodity and proprietary products for customer contracts.

Provided technical support for quality assurance testing of high-end modems.