Tanya Diggs Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca

Our clients are change agents, disruptors and social impact visionaries!Visit us at www.goingpublicpr.com

Greater Los Angeles Area

Specializing in strategic partnerships, brand strategy, loyalty marketing integrated marketing, consumer marketing, and business development for disruptive companies. Expertise in marketing campaign development and execution, product launches, market analysis and segmentation strategies.Develop in-depth business and SWOT analysis to identify strategies to create robust marketing messaging, plans and brand guidelines. Leverage full complement of marketing and digital strategists and creatives to transform and re-brand companies.Evaluate sponsorship, public relations and advertising integrations and engage social media content creators and YouTube influencers for major brands.Leverage marketing and PR relationships to expand market reach and increase awareness of companies focused on improving society through social enterprises and innovative thought leadership.Clients include: Ricoh Imaging, DVLW, Jet Center Los Angeles, Alliance for Women in Media (The Gracies), 135th Street Agency, Quartermain Media, LLC, Softbank Robotics, Midnight Oil Agency, Lionsgate/LOL Network, Warner Bros., Going Public PR, Alder Foods, Everytable, LeadersUp, Nate Parker Foundation, sanaía APPLESAUCE, and SoLa Impact

Fullerton, California, United States

Guest lecturer in College of Business & Economics on marketing and advertising in multicultural markets.

Greater Los Angeles Area

Jet Center Los Angeles/Advanced Air is the premier Los Angeles Executive airport that supports all of your private aviation and exclusive event needs. I led all marketing functions and support personnel and consultants to establish brand guidelines, create print, digital and social media strategies and promotions, enhance website user experience and provide analytics to ensure marketing investment is maximized.

Greater Los Angeles Area

The Planet’s Most Interesting Agency in the World, that builds Fortune 500 brands through innovative marketing strategies and campaigns.Led team of Traditional and Digital Media and Account Management professionals manage multi-million dollar budgets; developed operating process and procedures, coordinated agency resources to executed traditional and digital media and marketing programs for multicultural consumer market. Collaborated on agency media strategy and planning across television, radio and digital platforms.Elevated digital footprint of brand within multicultural markets using strategic digital advertising and social media.Client: Lexus (Multicultural Agency of Record)

Greater Los Angeles Area

Full service marketing communications agency specializing in creative and production, media planning and buying, engagement and public relations.Led team of Public Relations and Engagement/Event professionals in development of strategic plans and execution of mobile tour program across 22 Historically Black Colleges and Universities educating consumers about hybrid technology, building brand awareness and consideration for purchase of hybrid and energy efficient vehicles. Developed, enhanced and administered campaign microsite that housed all talent influencer interviews, audience participation and campus contest for Toyota Green Initiative.Ensured Digital and Social Media plans adhered to brand guidelines and gained approval for budgets, wireframes and timelines from client.Created and executed full year experiential campaign for launch of new model year vehicle (Toyota Avalon) including press events, partnerships with high profile sporting events and entertainment events to grow sales in key African American markets.Implemented strategic plans and executed contracts for sports and lifestyle event sponsorships and activations with CIAA, SWAC, Super Bowl Gospel, Alvin Ailey American Dance Theater and Viacom Properties.Client: Toyota Motor Sales, North America (African American Agency of Record)

Greater San Diego Area

Inaugural member of a consortium of marketing and creative strategists who provide world class marketing consultation to growing businesses, including positioning, strategic marketing plans, business partner and sales channel development, lead generation, revenue growth, customer loyalty and advertising.

Led direct marketing budget of over $25 million dollars which supports $1.5 billion dollar revenue producing IT Products Division for business and consumer markets. Led teams in Corporate Marketing and Product Marketing to develop integrated marketing plans for traditional and emerging media and in-channel marketing activities for all corporate level marketing communications. Negotiated and managed partnerships with retail and entertainment partners to execute over 1000 experiential events. Project lead for inaugural multicultural marketing efforts to develop channel programs, promotions, and communication strategies for Sony Electronics channel partners in collaboration with Sony entertainment properties. Selection, evaluation and management of agency partners and managed co-marketing partnership programs.Nominated as one of 25 high profile executives to develop global strategic priorities for Sony Corporation of America.

Reported to the Vice President of Marketing and led an inaugural team of marketing managers responsible for developing marketing and sales strategies supporting sales and improving sales effectiveness across US and international markets.

Managed international distribution, sales, service and marketing partners. Established marketing and sales strategy, including direct response and home shopping strategy with QVC. Developed inaugural integrated marketing plan and governance process for media plans for traditional and non-traditional media vehicles. Created bottoms up budget and oversaw marketing partnerships driving over $100 million in new revenue in Emerging Markets. Extensive experience creating alliances and marketing programs in Hispanic, African American and Senior Markets.

Internet start-up company that developed online communities targeting underserved markets, acquired by Earthlink. Developed market analysis and negotiated strategic alliances.

Internet consulting company that developed e-commerce sites and strategies for traditional brick and mortar companies for financial services, entertainment and consumer packaged goods brands. Led sales and business development team and developed inaugural sales processes and drove revenue.

Consultative selling of web hosting, managed firewall services, bulk internet access and e-commerce solutions for media and entertainment companies.

Sales Manager, lead team of Account Executives who sold voice, data and internet services to business clients. Received numerous sales awards including Achiever's Club and Leader's Council for attaining the top 2% of sales results in the world.

Mba, Management And Organizations

Bachelor Of Science, Marketing

Activities and Societies: Delta Sigma Theta, Helenes, Orientation Advisor