- Lead internal and external communications and public relations activities for Cornerstone League, a trade association serving more than 500 credit union members across Arkansas, Oklahoma, and Texas.- Enhance brand awareness, protect company brand and reputation through storytelling and media engagement. - Serve as crisis communications spokesperson, leading all COVID-19 pandemic communications and media inquiries. - Implement and refine department processes and workflows. - Collaborate cross-functionally with league stakeholders to develop and implement communication strategies to support business lines. - Serve as Awareness Committee liaison, exploring and pursuing opportunities to positively affect awareness through coordinated marketing, communications, community and public relations efforts, and media relations.- Work closely with CEO to develop talking points and executive communications pieces.- Manage content management team.

- Promoted FHLB Dallas' programs and activities through external communications, including press releases, member communications, website copy, intranet copy, social media content, presentations, member publications and newsletters, speeches, talking points, executive messaging and other communications.- Wrote and edited copy for internal/external publications such as newsletters, annual reports, corporate social responsibility reports, and more.- Informed management about industry news and developments that affected the bank and/or members- Coordinated and implemented communications projects with responsibilities that include marketing, public relations, and special events management- Drafted materials for media events, including press kits, fact sheets, and media advisories - Assisted in the coordination of community investment-related media events, such as groundbreaking events, ribbon cuttings, and grand opening celebrations; provided direction to vendors, such as photographers and videographers to develop photo and video libraries for the bank - Managed and oversaw freelance graphic designers, photographers and videographers- Major contributor on award-winning projects, earning HERMES Creative Awards (two platinum and two gold)

Social media manager for two multi-unit brands: iT'Z Family Entertainment, a family entertainment center with five locations: Euless, Houston, Pasadena, Colorado Springs, and Albuquerque; and new brand PINSTACK, opened January 2015. - Social media management for multi-unit brands (iT'Z and PINSTACK) including Facebook, Twitter, Instagram, and Pinterest, focusing on maintaining brand voice and standards, as well as increasing engagement with brands' fans and followers; content creation, strategy, community management, insights - Increased Twitter following by 30% and Instagram following by 149% during tenure- Oversaw online reputation management, working with general managers of each park location in responding to guest comments and complaints in a timely manner- Worked in conjunction with director of marketing in developing digital strategy as part of overall marketing strategy- Managed email marketing program via Constant Contact: Developed integrated email campaigns, conducted A/B testing, reported on analytics- Supervised creative projects via various vendors as they pertained to social media and email marketing- Managed itzusa.com and pinstackbowl.com (WordPress)

Managed day-to-day operational and tactical aspects of creative projects for tax and accounting division of large financial corporation.

- Wrote copy on a freelance basis for digital marketing and SEO Dallas-based company- Conceptualized, edit, and created original content for all company clients, including blog posts, articles, website copy, and press releases- Clients include: Medical, HVAC, roofing, fire safety equipment, fencing, and movie theater

- Taught private piano and voice lessons to beginning and intermediate students ages 8 and up- Curriculum included music theory, ear training, sight reading, and improvisation in a fun and supportive atmosphere- Instruction given in my home studio, as well as student's home

Write copy, edit marketing content, and translate material (Spanish to English) for various clients in diverse industries, including agencies, heating and cooling, and worship seating. Most recent agencies include Brand Wrench and MonkeyTag, LLC. Clients include:Coca-ColaSamsung Mobile EquiscosaXstream DynamicsDallas HVACChairs4Worship/UniflexKozy ServicesSpokes Pedicab Mark Daniel Exteriors

- Lead on MGM account, managing all publicity and promotions, as well as serving as key client contact- Back-up on CBS Films and Warner Bros. accounts, supporting account lead in all publicity and promotional efforts- Partnered with promotional directors from local radio and television stations, and print and online media to successfully negotiate and carry out promotions, which included on-air ticket give-aways, contests, promotional ads, and events - Event planning: Organized events such as publicity stunts, advance screening parties, and promotional events, drawing hundreds of attendees. - PA Tours: Pitched interviews to members of local media (print, television, online) when talent came for a “Personal Appearance” tour or press day; managed schedules and handled talent as needed - Hired and managed interns in Dallas, Houston, San Antonio, Austin, Nashville, Oklahoma City, Memphis and New Orleans- Implemented and developed the department’s Facebook and Twitter, engaging followers and steadily growing active members daily- Wrote comprehensive reports to submit to client, detailing activities, promotions, publicity and events pertaining to each Warner Bros., CBS, and MGM film

- Wrote and designed marketing materials and managed visual communication projects for corporate relocation service firm - Collaborated with sales team to generate ideas and implement campaigns to promote relocation services to potential and existing clients- Executive assistant to Sally White, president/CEO and marketing director- Project management of monthly electronic newsletter: develop project throughout entire cycle serving as writer, designer and editor, including final execution and reporting - Remained abreast of current industry trends, statistics and technological advancements in order to maintain timeliness of materials, approach and strategy - Proofread research-based reports, including job lead development, community and employer research, cover letters and resumes, using local AP style-based sheet; implemented corrections - Managed deadline-driven projects on a 24-hour turnaround, submitting clients’ resumes and cover letters to job leads; maintained correspondence to ensure quality of client service - Performed research, conducting telephone interviews to provide a thorough understanding of client’s new community

- Edited and proofread all material for advertising agency specializing in yellow page advertising; served all company accounts - Wrote copy for projects including television spot, brochures, newsletter, company Web site, community pages and marketing kits- Collaborated with design and production teams to meet project deadlines and ensure output quality- Created company’s first style guide for Spanish-language accounts