Tanya Taylor Email & Phone Number

Vancouver, Washington, United States

• Primary point of contact for marketing strategies with the company’s east coast territory’s eighteen largest revenue-generating clients.
• Drove the execution of the marketing strategy with the Marketing Shared Services Team, to include digital marketing, direct mail, traditional advertising (newspaper/outdoor/television/radio), telemarketing, grassroots.
• Provide marketing direction and expertise to assigned cross-functional teams in the concepts of marketing plan creation, execution, and monitoring.
• Responsible for the strategic recommendation of holistic marketing plans, reporting on those results, and translating those results into actions to improve overall marketing performance.
• Integrate with the clients’ practices through coaching, training, and regular contact with key staff to ensure the marketing plan moves forward.
• Traveling to member practices and training events to complete on-site audits, training, and presentations.

• Actively prospected and qualified new customers via phone, email and social media platforms.
• Utilized a consultative selling approach.
• Promoted products and services at industry trade shows.
• Successfully navigated industry trade shows in a “virtual” COVID environment.
• Met and exceeded sales performance metrics.
• Managed manufacturer vendor strategic partnerships.

Vancouver, Washington

• Senior Admissions Representative responsible for recruitment, retention and lead generation in order to meet strict sales metrics. Daily activities include interviewing prospective students to enroll and generate.
• Admissions Representative of the year 2015, Star Performer September 2015 and Certificate of Achievement June 2017.
• Participated in community outreach programs in order to gain community awareness of products and services, which included open houses, presentations and career fairs.
• Accurately and completely explained educational programs, expected outcomes, student services, and financial consideration to students from diverse backgrounds and their families.
• Managed inquiries to achieve prompt contact and performance goals; utilized approved recruitment policies; made prompt and effective contact with inquiries and redirected unqualified candidates.
• Secured new inquiries (Personally Developed Referrals) by directly asking phone and in-person contacts about referrals of others to contact that may be interested in programs offered.

Vancouver, WA / Remote Home Office

• Developed prospect lists and initiated calls to qualified leads. Contacted current customers to discuss current promotions and new enhanced product and services offerings.
• Provided hands-on account management support to 125+ customers in order to assure customer satisfaction with products and services.
• Handled customer issues and coordinated all technical and communication activities with internal resources.
• Assured products and services were delivered to the customer in a timely manner with attention to meeting quality standards.
• Provided executive level administrative support to the Vice President of the Accounts Receivables Management Division.
• Scheduled meetings and conference calls with prospective and current customers.

Portland, Oregon Area

• Managed the inaugural Digital Convergence Summit (www.dcsummit.com). Responsible for all aspects of event audience marketing.
• Responsible for audience recruitment process; mining data, profiling, marketing, content and educational tracks, and the on-site hosting of over 100 C-level executives.
• Analyzed event success and prepared reports.
• Identified potential problems, recommended solutions and elevated appropriately.

Portland, Oregon Area

• Created and managed High School and Agency outside marketing program.
• Generated leads through various promotions and public relations.
• Responsible for lead generation, follow-up, appointment setting and monthly enrollment sales goals.
• Ensured enrollment goals were met thus meeting tuition revenue goals.
• Acted as an expert to consult families on the college readiness process.
• Increased sales opportunities and school partnerships within assigned territory

Vancouver, WA

• Created and executed marketing plan to launch a new 60 thousand square foot upscale family entertainment facility.
• Planned, implemented and executed all advertising, promotions and events.
• Managed Event Department to include corporate event planning.
• Established media relationships and managed public relations.
• Managed creative process on all marketing collateral and website design.
• Developed product pricing and position strategies.

Portland, Oregon Area

• Strategically targeted key local and regional decisions makers.
• Made high volume of outbound cold calls to set face to face appointments.
• Thoroughly analyzed customer needs to creatively design marketing campaigns for multi-level selling to include, radio ads, on-site promotions, sports sponsorship and digital media.
• Assisted in the execution of client marketing campaigns.

Bachelor Of Science - Bs, Communications

Associate Of Arts And Sciences - Aas, General Education - Journalism

Activities and Societies: School Newspaper

Graduate, General