Tanya Taylor Email & Phone Number

Vancouver, Washington, United States

• Primary point of contact for marketing strategies with the company’s east coast territory’s eighteen largest revenue-generating clients. • Drove the execution of the marketing strategy with the Marketing Shared Services Team, to include digital marketing, direct mail, traditional advertising (newspaper/outdoor/television/radio), telemarketing, grassroots, and special events.• Provide marketing direction and expertise to assigned cross-functional teams in the concepts of marketing plan creation, execution, and monitoring.• Responsible for the strategic recommendation of holistic marketing plans, reporting on those results, and translating those results into actions to improve overall marketing performance.• Integrate with the clients’ practices through coaching, training, and regular contact with key staff to ensure the marketing plan moves forward.• Traveling to member practices and training events to complete on-site audits, training, and presentations.• Helped a portfolio of clients generate patient flow through traditional, grassroots, and digital marketing solutions.

• Actively prospected and qualified new customers via phone, email and social media platforms.• Utilized a consultative selling approach.• Promoted products and services at industry trade shows.• Successfully navigated industry trade shows in a “virtual” COVID environment.• Met and exceeded sales performance metrics.• Managed manufacturer vendor strategic partnerships.• Recruited prospects for virtual events• Conducting web based interactive product demonstrations for potential customers.• Provided technical information and prepared quotes.• Negotiated contracts and pricing.• Worked in a collaborative team environment to develop strategies to grow customer base.• Kept detailed account records and contact logs

Vancouver, Washington

• Senior Admissions Representative responsible for recruitment, retention and lead generation in order to meet strict sales metrics. Daily activities include interviewing prospective students to enroll and generate revenue. Made 100 outgoing phone calls per day.• Admissions Representative of the year 2015, Star Performer September 2015 and Certificate of Achievement June 2017.• Participated in community outreach programs in order to gain community awareness of products and services, which included open houses, presentations and career fairs.• Accurately and completely explained educational programs, expected outcomes, student services, and financial consideration to students from diverse backgrounds and their families. • Managed inquiries to achieve prompt contact and performance goals; utilized approved recruitment policies; made prompt and effective contact with inquiries and redirected unqualified candidates.• Secured new inquiries (Personally Developed Referrals) by directly asking phone and in-person contacts about referrals of others to contact that may be interested in programs offered.• Scheduled and conducted interviews, pursued qualified candidates for enrollment, and determined appropriateness of candidates for admission based upon career goal compatibility.• Accurately forecasted projected new students and revenue for Director of Admissions.• Assisted other personnel and departments with data collection and problem solving.• Trained and mentored new admissions team members.• Advised existing students on successful completion of educational programs.

Vancouver, Wa / Remote Home Office

• Developed prospect lists and initiated calls to qualified leads. Contacted current customers to discuss current promotions and new enhanced product and services offerings. • Provided hands-on account management support to 125+ customers in order to assure customer satisfaction with products and services. • Handled customer issues and coordinated all technical and communication activities with internal resources. • Assured products and services were delivered to the customer in a timely manner with attention to meeting quality standards. • Provided executive level administrative support to the Vice President of the Accounts Receivables Management Division. • Scheduled meetings and conference calls with prospective and current customers.• Prepared proposals and presented to prospective and current customers. • Assisted with contracts and negotiations. • Assisted in the ongoing relationship development with software partners and assisted in the implementation process. • Entered all relevant lead and client information into the customer database.• Provided administrative support to Vice President. Created, updated and maintained customer activity spreadsheets and weekly/monthly/quarterly and annual sales reports• Coordinated travel arrangements for all sales efforts.• Represented company at industry trade shows.

Portland, Oregon Area

• Managed the inaugural Digital Convergence Summit (www.dcsummit.com). Responsible for all aspects of event audience marketing. • Responsible for audience recruitment process; mining data, profiling, marketing, content and educational tracks, and the on-site hosting of over 100 C-level executives. • Analyzed event success and prepared reports. • Identified potential problems, recommended solutions and elevated appropriately.

Portland, Oregon Area

• Created and managed High School and Agency outside marketing program. • Generated leads through various promotions and public relations. • Responsible for lead generation, follow-up, appointment setting and monthly enrollment sales goals. • Ensured enrollment goals were met thus meeting tuition revenue goals.• Acted as an expert to consult families on the college readiness process.• Increased sales opportunities and school partnerships within assigned territory• Prospected and established new school and community partnerships; developed a book of business and closed leads• Made a high volume of calls daily to introduce and grow sales.• Actively engaged in business development and community outreach activities including presenting to agencies and high schools, as well as attending career fairs and community events to promote business and generate new leads.• Provided excellent customer service and advising to current and potential students

Vancouver, Wa

• Created and executed marketing plan to launch a new 60 thousand square foot upscale family entertainment facility. • Planned, implemented and executed all advertising, promotions and events. • Managed Event Department to include corporate event planning.• Established media relationships and managed public relations. • Managed creative process on all marketing collateral and website design. • Developed product pricing and position strategies.• Wrote content for engaging marketing collateral. • Managed outside vendors.

Portland, Oregon Area

• Strategically targeted key local and regional decisions makers.• Made high volume of outbound cold calls to set face to face appointments.• Thoroughly analyzed customer needs to creatively design marketing campaigns for multi-level selling to include, radio ads, on-site promotions, sports sponsorship and digital media.• Assisted in the execution of client marketing campaigns.

Bachelor Of Science - Bs, Communications

Associate Of Arts And Sciences - Aas, General Education - Journalism

Activities and Societies: School Newspaper

Graduate, General