Tanya Fernandez Email & Phone Number

Los Angeles, California, United States

Develops and maintains online retail venue. Creates store front, develops and creates products, maintains inventory, manages marketing and advertising of shop.

• Creates various forms of copy including direct response, email, social media, script copy, brand copy, technical copy and everything in between.• Develops and maintains a clear and consistent brand voice among four brands of pet food including Fussie Cat, Zignature Dog Food, Essence Pet Foods and Inception Pet Foods.• Researches current campaigns and advertisements within the industry to stay inspired and ahead of the curve.• Incorporates different language styles to appeal to a variety of target markets.• Proofreads and edits all copy prior to publication.• Works closely with web and graphic design team to execute new ideas.

Greater Los Angeles Area

• Produced original and creative content aimed to entice students in attending the University Student Union's events and utilizing its services.• Curated copy for five departments on campus including Veterans Resource Center, Pride Center, Student Recreation Center, Oasis Wellness Center and Games Room.• Worked in an in-house ad agency setting creating content for numerous forms of copy including design copy, email blasts, web pages, scripts and signage. • Adhered to tight deadlines while managing multiple projects simultaneously. • Collaborated with teams and worked directly with clients on both small- and large-scale projects.

Greater Los Angeles Area

• Developed and curated engaging content for social media platforms.• Assisted in the creation and editing of written, video, and photo content.• Maintained unified brand voice across different social media channels.• Built and executed social media strategy through competitive research.• Executed a result-driven social media strategy.

Greater Los Angeles Area

• Performed and controlled the full audit cycle including risk management and control management over operations’ effectiveness, financial reliability and compliance with all applicable directives and regulations. • Identified ongoing compliance issues, weaknesses, and inefficiencies. • Obtained, analyzed and evaluated accounting documentation and previous reports. • Created and managed a Payment Card Industry (PCI) spreadsheet. • Worked with Microsoft Excel daily.

Greater Los Angeles Area

• Lead membership growth by communicating special events and sales campaigns to members.• Processed transactions and resolved account discrepancies.• Maintained an inviting atmosphere by engaging and greeting guests.• Attracted business via cold calls, telephone inquiries, sales follow up, and member referrals. • Participated in community outreach and volunteer events.• Helping new and incoming staff members succeed through training.