Tanya Ferrell Email & Phone Number

• KEY RESPONSIBILITIES:
• Managed $2.5 million paid media budget (search & social) across three university clients.
• Supported team managing over $36 million paid media budget for one enterprise client. KEY SUCCESSES:
• Across portfolio of managed accounts drove a 28% decline in cost-per-application (CPA) in my first five months compared to the five months prior, and a 10% decline year-over-year.

Milwaukee, Wisconsin, United States

Lucendity is a comparison shopping service for consumer loans. At Lucendity, we help consumers acquire loans that align with their financial goals and values. In September of 2020, I earned a position in gener8tor's Accelerator Studio. As a member of the program, Lucendity received $100K in pre-seed funding, along with access to resources and mentorship to.

Greater Milwaukee Area

• KEY RESPONSIBILITIES:
• Managed over $1 million digital media budget encompassing paid search, organic search, display (programmatic), social, and web analytics for all business units.KEY SUCCESSES:
• Established measurement strategy, blog strategy, and SEO strategy for the business.
• Led the charge on integrating legacy platforms with Google Analytics, allowing for better measurement and optimization.
• While maintaining our CPA, drove a 34% reduction in CPCs and 23% increase in conversions.
• Drove 143% increase in organic traffic YOY within our first SEO campaign.

Greater Milwaukee Area

• KEY RESPONSIBILITIES
• Managed digital marketing efforts (SEO, social media, paid advertising, content development, CRM system management, e-mail marketing, web analytics and reporting) for SMB clients.
• Coordinated workflow for graphic designer, web developer, and IT for digital marketing execution. KEY SUCCESSES
• Launched digital marketing campaign (paid media, social, CRM system) for transportation client, driving positive ROI within the first month

Greater Chicago Area

• KEY RESPONSIBILITIES:
• Consulting with clients on digital marketing and experience strategy initiatives
• Managing cross-functional / matrix teams
• Working with executive teams to garner buy-in and establish direction for various initiativesKEY SUCCESSES:
• Managed agile content strategy and development for large public sector bureau, working with members from all teams of the bureau to see the successful re-launch of their primary domain.
• Managed the development of personalized content for a complex insurance application. By implementing systems and frameworks, we were able to complete the initiative in 25% less time than predicted.

Greater Chicago Area

• KEY RESPONSIBILITIES:
• Managing digital marketing engagements and workstreams
• Managing teams of associates
• Product offering development KEY SUCCESSES:
• Helped a client drive a 42% growth in organic search traffic by leading content, information architecture, and search engine optimization strategy and execution for a site redesign.
• Helped a client drive a 10% growth in user acquisition by leading strategy and implementation of an integrated digital marketing campaign (media, email, and social).

Greater Chicago Area

• KEY RESPONSIBILITIES:
• Managing paid search marketing for 10+ B2C brands
• Managing a group of over 10 analysts spread across three different teams
• Managing an offshore team
• Identifying opportunities for process improvementKEY SUCCESSES:
• Maintained a high level of satisfaction amongst all of my clients.

Greater Pittsburgh Area

• KEY RESPONSIBILITIES:
• Managing a book of digital marketing business (client management, strategy, implementation, reporting, and optimization)
• Managing a small team of specialists
• Identifying opportunities for process improvementKEY SUCCESSES:
• Drove a 31% increase in revenue and 18% increase in revenue on ad spend year over year for $2 million in paid media spend.
• Drove a 3% increase in sales year over year while maintaining a lower than average CPA during a 10% down market for $4 million in paid media spend.

• KEY RESPONSIBILITIES:
• Supporting the management of a book of business
• Managing smaller clients KEY SUCCESSES:
• Supported the account manager and clients to everyone's satisfaction and received a promotion in less than two years.
• Developed and implemented account strategy to decrease time spent on ad copy creation by 75%
• Developed off-site search engine optimization and social public relations strategy and tactical plan template used company-wide for all clients

• KEY RESPONSIBILITIES:
• Conducting website reviews
• Delivering competitive analyses
• Identifying opportunities to gain backlinks
• Performing keyword researchKEY SUCCESSES:
• Conducted manual link-building campaign with a 10% success rate