KEY RESPONSIBILITIES: • Managed $2.5 million paid media budget (search & social) across three university clients. • Supported team managing over $36 million paid media budget for one enterprise client. KEY SUCCESSES:• Across portfolio of managed accounts drove a 28% decline in cost-per-application (CPA) in my first five months compared to the five months prior, and a 10% decline year-over-year.

Lucendity is a comparison shopping service for consumer loans. At Lucendity, we help consumers acquire loans that align with their financial goals and values. In September of 2020, I earned a position in gener8tor's Accelerator Studio. As a member of the program, Lucendity received $100K in pre-seed funding, along with access to resources and mentorship to help us grow.

KEY RESPONSIBILITIES: • Managed over $1 million digital media budget encompassing paid search, organic search, display (programmatic), social, and web analytics for all business units.KEY SUCCESSES:• Established measurement strategy, blog strategy, and SEO strategy for the business.• Led the charge on integrating legacy platforms with Google Analytics, allowing for better measurement and optimization. • While maintaining our CPA, drove a 34% reduction in CPCs and 23% increase in conversions.• Drove 143% increase in organic traffic YOY within our first SEO campaign.

KEY RESPONSIBILITIES • Managed digital marketing efforts (SEO, social media, paid advertising, content development, CRM system management, e-mail marketing, web analytics and reporting) for SMB clients.• Coordinated workflow for graphic designer, web developer, and IT for digital marketing execution. KEY SUCCESSES• Launched digital marketing campaign (paid media, social, CRM system) for transportation client, driving positive ROI within the first month

KEY RESPONSIBILITIES: • Consulting with clients on digital marketing and experience strategy initiatives• Managing cross-functional / matrix teams • Working with executive teams to garner buy-in and establish direction for various initiativesKEY SUCCESSES:• Managed agile content strategy and development for large public sector bureau, working with members from all teams of the bureau to see the successful re-launch of their primary domain. • Managed the development of personalized content for a complex insurance application. By implementing systems and frameworks, we were able to complete the initiative in 25% less time than predicted. • Through data analysis and forecasting, gained executive buy-in for a content / search experiment to capture upper funnel customers.

KEY RESPONSIBILITIES: • Managing digital marketing engagements and workstreams• Managing teams of associates• Product offering development KEY SUCCESSES:• Helped a client drive a 42% growth in organic search traffic by leading content, information architecture, and search engine optimization strategy and execution for a site redesign. • Helped a client drive a 10% growth in user acquisition by leading strategy and implementation of an integrated digital marketing campaign (media, email, and social). • Helped a client drive a 38% growth in content engagement through the development and execution of a new content strategy. • Developed a process for outsourcing the development of content creation to manage influxes of work and effectively streamlined an in-house team to increase resource utilization and overall business profitability. • Developed and managed an email marketing product offering. • Developed training for junior marketers. • Mentored 2 associates who saw promotions due to their exceptional growth

KEY RESPONSIBILITIES: • Managing paid search marketing for 10+ B2C brands• Managing a group of over 10 analysts spread across three different teams• Managing an offshore team • Identifying opportunities for process improvementKEY SUCCESSES:• Maintained a high level of satisfaction amongst all of my clients. • Developed a search engine optimization service offering, defining key activities and components and a process for outsourcing to freelancers and offshore analysts that was then sold to multiple B2C brands. • Developed a quality assurance process to improve quality across all work delivered by the organization.

KEY RESPONSIBILITIES: • Managing a book of digital marketing business (client management, strategy, implementation, reporting, and optimization)• Managing a small team of specialists • Identifying opportunities for process improvementKEY SUCCESSES:• Drove a 31% increase in revenue and 18% increase in revenue on ad spend year over year for $2 million in paid media spend. • Drove a 3% increase in sales year over year while maintaining a lower than average CPA during a 10% down market for $4 million in paid media spend. • Drove a 24% increase in organic traffic across competitive keyword sets within six months• Wrote and published a white paper on universal search before it was cool

KEY RESPONSIBILITIES: • Supporting the management of a book of business• Managing smaller clients KEY SUCCESSES:• Supported the account manager and clients to everyone's satisfaction and received a promotion in less than two years. • Developed and implemented account strategy to decrease time spent on ad copy creation by 75%• Developed off-site search engine optimization and social public relations strategy and tactical plan template used company-wide for all clients

KEY RESPONSIBILITIES: • Conducting website reviews• Delivering competitive analyses• Identifying opportunities to gain backlinks• Performing keyword researchKEY SUCCESSES:• Conducted manual link-building campaign with a 10% success rate