Tanya Gabrish Email & Phone Number

Spearhead social strategy and manage social team to support six brands within Beauty (haircare) industry. Brands: Wet Brush, Goody, Ouidad, Bio Ionic, Twist, Curls

Greater Los Angeles Area

Helps lead the 360 brand marketing strategy for brand including product roadmap and driving weekly/monthly timelines for launches. Manage product priority and hierarchy with internal and cross-functional partners to support development of content and marketing storytelling. Develop and implement brand awareness strategies through social media aimed at building the brand’s positioning in the industry, engagement and sales.Manage and develop junior team member and external PR and influencer agencies. Drive continuous optimization of influencer strategies and leverage third-parties to create scalable programming with limited budget that drive qualified traffic.Spearhead all functions and strategies within the social media department including content strategy, community management, influencer marketing and reporting. Develop and implement social strategy across all key platforms aimed at building the brand's reach, positioning in the industry, engagement and sales.Cultivate relationships with MUA, lifestyle and beauty influencers to drive brand awareness. Build and implement quarterly content calendar to support business objectives.

Los Angeles Metropolitan Area

Lead Social and Influencer Relations efforts for luxury fashion label, Jean Atelier.

Irvine, Ca

Responsible for the management of organic social across all Too Faced brand channels. Lead the team who creates original copy, stylized photography and dynamic video/stop motion. Oversee content calendar globally and consumer engagement. Cohesively manage our brand core, newness and key activations to achieve our business goals. Serve as the main point of content within the global headquarters and work cross functionally across marketing, digital, influencer relation and retail marketing verticals to deliver social and content strategies and output.

Orange County, California Area

Lead Too Faced's social content team to produce original, on-brand social content for Too Faced’s social media platforms including Instagram, Snapchat, Facebook, Pinterest and Twitter. Develop and manage a social global content calendar according to larger business objectives and analytics. Maintain branded look and feel for each social media platform and work with international, domestic and cross functional teams to deliver content.Oversee community management: monitoring, engagement and tracking to report back to senior leadership teams. Write copy and consistently deliver on-brand voice across all social platforms and manage social marketing campaigns from conception to execution while leading creative brainstorming and trend discussions.

Orlando, Florida Area

Responsible for content marketing and social media content across all brand platforms, with a reach of 16+ million global fans. Generating traffic and loyalty through social media marketing and content marketing strategies is my thing. Grew Instagram engagement by 450% and fans by 230% within two years.Served as creative director on set for digital content photo shoots, championed brand voice and served as gatekeeper for all digital content, from content calendar generation and approval to digital campaign creative and buildout. Managed digital creative direction for quarterly campaigns and activations and identified and developed creative opportunities with key third parties. Have worked on projects with Thrillist, FoodSteez, The One Off and more.Led and managed RFP social media agency and content process for multiple business units and in support of campaigns. Creation, implementation and management of all high-level brand accounts, including Facebook, Tumblr, Twitter, Instagram, YouTube, Google +, Pinterest and Snapchat, identified digital marketing opportunities with internal departments, business partners and artists. Drove brand awareness, brand campaigns (both philanthropic and product-based), customer support, localized promotions and general and localized database growth.

As Social Media Specialist, I served Hard Rock Rocksino's online community - including management of our blog, all social media accounts, three affiliated websites and review site accounts, including Trip Advisor, Yelp and Review Analyst. I also completed website analytic reports, creation of graphic materials and more.

I served as Interim Communications Manager for White Lodging, an independent hotel ownership, development and management company based out of Merrillville, Ind. As part of the Corporate Communications team, I was responsible for managing corporate and individual hotel social media accounts, internal and external press release distribution and related PR-driven tasks.

As Digital Director, I managed creative plan creation, implementation and evaluation. I managed a team of four people and was responsible for maintaining overall knowledge of social media and digital media and communicating that knowledge to teams and clients as needed.

Ball State University

I served as a Digital Coordinator within Cardinal Communications, a student-run Creative Communications Agency on campus. As part of the #digiteam, I managed and created social media and digital content for specific accounts. I served as the social media expert for Straight But Not Narrow - a nonprofit organization based out of California.As an executive, I manage a team of digital coordinators and serve as a direct strategic and managerial link between coordinators and clients. Skills: LinkedIn, WordPress, Twitter, Facebook, Hootsuite, Grab Inbox, YouTube

In my fourth year of Cardinal Communications, the Creative Communications Agency on Ball State's campus, I have gone through a variety of levels within the organization.

Danville, In

My duties included extensive blogging, assisting the marketing and sales department and a variety of other work. This internship provided a great opportunity to integrate my Public Relations degree and Travel and Tourism minor.Skills: CMS, blogging, flyer design and social media updating including Twitter, Pinterest and WordPress.

Ball State University

Served as the Gamma Coordinator for the Beta Tau chapter of Alpha Gamma Delta. As Gamma Coordinator, I was responsible for organizing and hosting chapter development programs that promote leadership, self-actualization and the process of creating deeper relationships.

Indianapolis, Indiana

I served as a Media and Publicity Intern at the Indiana State Fair. My duties included creating a media kit that was distributed to media outlets all over Indiana, managed regular blog posts and created press releases for distribution. I also regulated social media via Twitter, which including regular posts and hosted contests for giveaways for the duration of the summer. Skills: Created daily blasts via InDesign, experience with a CMS and analyzed and organized social media statistics.