- Led the launch of #TheGreatIndianMigration campaign and produced a series of customer testimonial videos for compete pitches by the sales.- Spearheaded the execution of #HumBanayenge3.0 - a brand film highlighting the positive impact of Google Cloud on Customer's digital transformation journey.- Reviewed 400+ customer case studies and crafted marketing campaign briefs to ensure bold and compelling messaging in our campaigns.- Worked closely with cross-functional teams to launch #TheNewWayToCloud OOH and D-OOH advertisements, achieving a 3x increase in website traffic.- Supported direct marketing lead generation efforts by orchestrating meaningful generative AI events and immersive experiences for C-suite and IT decision-makers, demonstrating GenAI applications in the modern business landscape.

- Elevated India and South East Asia (INSEA) marketing efforts to Asia Pacific (APAC) level, achieving an 82% share of voice in APAC Atlas by collaborating with the cross-functional teams, curating executive comms and quarterly thought leadership newsletters.- Undertook an exhaustive analysis of INSEA comms amplification efforts across each product area within marketing to highlight gaps and potential improvement opportunities. The analysis further helped in optimising the tools and processes in place.- Improved cross-functional budget utilisation, achieving a 34% QoQ increase in commitment rates by building a dashboard to #1 track weekly commitment rates #2 identify gaps across product areas and #3 provide actionable solutions.- Performed a comprehensive evaluation of top store builders based on tech integration with Google Ads, and Google Merchant Center, availability of campaign analytics, support literature and tech expertise required. This evaluation aimed to identify potential partners for Google to enhance business prospects.- Curated weekly digest for the leadership that consolidates the highlights from India Marketing and upcoming moments of note in a cohesive format.- Built first of its kind Execution portal to enhance product marketer's education and efficiency by augmenting operational guides into sackable, easy to follow visual resources. This involved identifying common FAQs at a granular level, drafting scripts, recording visual content and hosting it on the micro-website.

- Conducted financial reviews for CSR and FCRA grants to the tune of INR 3 crores and recommended key improvements in financial management and procurement functions of implementing partners.- Strategically analyzed and shortlisted from 500+ organizations and women entrepreneurs on knowledge partnership and process validation engagements with NITI Aayog's Women Transforming India Awards, and JSW Foundation’s Earth Care Awards.

Co-founder at Rotaract Club of Ramanujan College, sponsored by Rotary Club of Delhi Southex, RID - 3011. Initiated project UMANG which serves the motive of teaching students of Nehru Bal Samiti, Bal Vikas Vidalaya, while focussing on their holistic development.Spearheaded mass donation drives for sanitizer, mask, food packets, ration during COVID times.Mentored 40+ students of Blind Relief Association and made them learn to do signatures using a braille kit.Mentored 30+ Delhi Government School Students on career exploration for 6 monthsin the Youth for Education Mentoring Program under Directorate of Education, Delhi

Marketing Associate at RamComm- The Commerce Society of Ramanujan College, University of Delhi.