Tanya Gupta Email & Phone Number

Nordborg, Dk

Designing portfolio strategies that align with business objectives and drive growth. Design new product pipelines and running portfolio consolidation programs post merger with Eaton.

Nordborg, Dk

Managed 3 ML-first projects across anomaly detection and sales forecasting with >$8 million in cost savings.

Nordborg, Dk

Developed business intelligence tools for product managers and strategy leaders to make data-informed decisions. Conducted in-depth market research to identify customer needs, market trends, and competitive landscape and inform electrification strategy roadmap.

I volunteer time to conduct resume and portfolio reviews, talk about the transitions of international students to the States and more. Usually called in when the last 10% becomes 90% of the work. Glowing reviews from mentees/friends/acquaintances on the impact feedback sessions with me have had on their motivation and psyche during application sesason.

Milwaukee, Wi, Us

Worked on building social media strategy for H-D to grow their community online and introduce new consumers to the brand as part of the CMU Measuring Social class. This involved performing positioning analysis to compare how similar brands have leveraged social channels to drive growth in online commerce transactions. I also analyzed social data across different social networks using Brandwatch to identify trends and personas and designed content and messaging that would encourage consumers to purchase merchandise from the brand beyond motorcycles.

Seattle, Us

I conducted qualitative and quantitative market research on corporate social impact and facilitated iterative prototyping sessions for app design. On identifying existing gaps and market trends, I spearheaded the ideation of an agency that will amplify traditional marketing strategies using innovative technology of portfolio companies. I corresponded with speakers and designed packets for panel discussions where Yunity headlined, and these reached 10mn+ people on World Rainforest Day.

Exeter, Nh, Us

Tackling the problem of at-home management of COPD by patients on non-invasive ventilation, I worked in a team of six to identify existing pain points through stakeholder interviews. I contributed to prototyping the solution through user journey mapping and storyboarding scenarios and building the business model. I created marketing content for the proposed Vapotherm Care service.

Selected (15%) in IITB Summer Accelerator program, building an anonymous social media start-up for students during the pandemic. Interviewed 50+ students for continuous market research and beta testing initial prototypes.

Frankfurt Am Main, Hessen, De

Developed a Client Solution tool for opportunity identification, custom analysis and derivative pricing of hedging solutions.

Master'S Degree, Integrated Innovation

Bachelors And Masters Dual Degree, Mechanical Engineering

Exchange Student, Mechanical Engineering