Leading product marketing efforts to maximize user acquisition and retention by creating effective messaging & positioning, launching complex GTM campaigns, leveraging data in a fast-paced market.- Developing effective GTM for new product and feature launches (rebranding, major feature launches, new product launch);- Defining user segments and target audience personas, caring out market, competitor and user research to craft strategies that foster connection with the audience;- Crafting user journeys to maximize funnel conversions, improve user activation, retention, and monetization metrics;- Setting up lifecycle automations to ensured a seamless journey from awareness to power usage;- Creating compelling messaging and positioning for the product, adapting it to main user segments;- Collaborating closely with data team to leverage data and insights, building data flows and reports, ensuring actionable insights;- Facilitating collaboration between marketing, sales and product teams to align on goals, vision and execution;- Managing Product Marketing Team: OKRs, hiring, employee growth, and establishing efficient team structures and processes to enhance productivity, collaboration, and overall team performance.

Leading product marketing & growth efforts for Pixomatic iOS, Android and Web.- Creating and executing GTM & Growth strategy (launched 2 apps on the market, managing users lifecycle, growing 100%+ YoY). - Performance Marketing - ideating and executing multi-channel growth strategies, testing, optimizing & scaling UA vendors (FB, Google, TikTok, Twitter), email marketing, creatives production (working in a highly competitive environment).- App Store Optimization - creating app’s image in App Store and Google Play.- Web Marketing - creation and SEO optimization of websites and landing pages, funnel optimization.- Content Marketing - planning and creating content for Blog and Social Media.- Branding - creating a brand image, tone of voice, messaging and positioning.- Managing the work of the project marketing team, setting and executing KPIs and OKRs (3 Marketing Managers, ASO Manager, Web Marketing Manager, Social Media Marketing Manager, UA Manager).

Generating growth for B2B mobile monetization product to drive in new users through Content Marketing, ideation and optimization of the funnel, contributing to customer loyalty efforts, Sales support, Events Marketing.

Research and analyze the market of potential partners in accordance with strategic aims of the company, initiating and project management of further cooperation.