🚀 Marketing Manager 🌐 | Strategic Marketer & Launch ExpertOver the last decade, I've had the privilege of steering marketing strategies across various roles and industries, with a focus on the tech and SaaS sectors. My journey began in Social Media, but it didn't take long for me to dive deep into every facet of marketing—from strategic planning to product launches, shaping me into the versatile Head of Marketing I am today.With a focus on the SaaS industry, I've developed a keen understanding of how to market digital products globally. This includes navigating the challenges of different markets, understanding the nuances of B2B versus B2C marketing, and leveraging technology to enhance user experiences. It's about understanding the story behind the software and sharing it with the world.🛠 Professional Skills 🛠Strategic Marketing & GTM StrategiesDigital Marketing & Content ProductionProject ManagementEmail MarketingSEO & Social Media StrategyMarketing Analytics & CRM Marketing✨ What I stand for ✨Being Real: Honest chats over corporate speak any dayInnovation: Love new ideas, especially if they sound a bit out thereCollaboration: Working together to achieve common goals, recognizing that the best comes from diverse teamsLet's connect!
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Head Of MarketingCartwheelMadrid, Es -
Product Marketing ManagerRefsee Sep 2022 - Present- Developed and executed positioning strategies, aligning product messaging with market demands to enhance brand perception and customer engagement.- Implemented strategies that leveraged product features to drive user acquisition and retention, increasing adoption and customer lifetime value through continuous refinement of user experiences- Developed and implemented effective email marketing strategies across multiple campaigns using Sendgrid - Optimized content, leading to an increase in subscriptions through impactful newsletters, promotional and sales emails- Implemented automated drip campaigns for lead nurturing -
Head Of MarketingCartwheel Mar 2022 - Present -
Email Marketing & Sales Operations ManagerAction1 Rmm Apr 2021 - May 2022Texas, United States- Developed a robust email communication strategy encompassing comprehensive nurturing funnels and consistent, impactful email blasts- Executed the email strategy: copy, design, setup, A/B testing, etc- Developed and implemented email automation and campaigns to reach 4x higher engagement rate with an open rate increased by 30%- Automated customer journeys and lead scoring on Salesforce, saving over 2000 hours for the Sales of manually processing leads -
FounderHoundie Shop Mar 2020 - Sep 2021One-person pet project during a career break: full-scale product development and management, from production to logistics to marketing to website design to branding. Became profitable on month 3
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Senior Content ManagerAdsterra Network Mar 2019 - Mar 2020Cyprus- Strategically orchestrated comprehensive content management across diverse channels: landing pages, website, case studies, social media, blog, media kits, and PR releases. Ensured cohesive and impactful messaging, fostering a unified brand presence and maximizing audience engagement- The implemented activities led to a 15% increase in engagement across all platforms year-over-year, strategically driving revenue growth and enhancing brand awareness -
Senior Marketing ManagerBlockshow Jan 2018 - Feb 2019- Managed Twitter, Facebook, Instagram, LinkedIn, YouTube, and Telegram accounts, involving strategy, ideation, copywriting, blogging, proofreading, design, etc- Increased the following across the platforms +370% and engagement rate x8- Built a Telegram community of over 2,500 target audience members- Built and managed the company's website, resulting in heightened brand awareness and lead generation -
Social Media Team LeadMedias Oct 2014 - Feb 2018Saint Petersburg, Russian Federation- Built and managed Twitter accounts and Telegram channels, growing brand visibility and recognition, grew 3 accounts to 30k-60k followers from scratch by running viral media campaigns- Managed and optimized the SMM department's operations with a team size ranging from 3 to 6 specialists
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Online Marketing ManagerYachting Seasons Apr 2017 - Oct 2017Saint Petersburg, Russian Federation
Tanya Besedina Education Details
Frequently Asked Questions about Tanya Besedina
What company does Tanya Besedina work for?
Tanya Besedina works for Cartwheel
What is Tanya Besedina's role at the current company?
Tanya Besedina's current role is Head of Marketing.
What schools did Tanya Besedina attend?
Tanya Besedina attended National Mineral Resources University (University Of Mines).
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Tanya Besedina
Russia
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