Tanya Besedina

Tanya Besedina Email and Phone Number

Head of Marketing @ Cartwheel
Madrid, ES
Tanya Besedina's Location
Madrid, Community of Madrid, Spain, Spain
About Tanya Besedina

🚀 Marketing Manager 🌐 | Strategic Marketer & Launch ExpertOver the last decade, I've had the privilege of steering marketing strategies across various roles and industries, with a focus on the tech and SaaS sectors. My journey began in Social Media, but it didn't take long for me to dive deep into every facet of marketing—from strategic planning to product launches, shaping me into the versatile Head of Marketing I am today.With a focus on the SaaS industry, I've developed a keen understanding of how to market digital products globally. This includes navigating the challenges of different markets, understanding the nuances of B2B versus B2C marketing, and leveraging technology to enhance user experiences. It's about understanding the story behind the software and sharing it with the world.🛠 Professional Skills 🛠Strategic Marketing & GTM StrategiesDigital Marketing & Content ProductionProject ManagementEmail MarketingSEO & Social Media StrategyMarketing Analytics & CRM Marketing✨ What I stand for ✨Being Real: Honest chats over corporate speak any dayInnovation: Love new ideas, especially if they sound a bit out thereCollaboration: Working together to achieve common goals, recognizing that the best comes from diverse teamsLet's connect!

Tanya Besedina's Current Company Details
Cartwheel

Cartwheel

View
Head of Marketing
Madrid, ES
Website:
trycartwheel.com
Employees:
32
Tanya Besedina Work Experience Details
  • Cartwheel
    Head Of Marketing
    Cartwheel
    Madrid, Es
  • Refsee
    Product Marketing Manager
    Refsee Sep 2022 - Present
    - Developed and executed positioning strategies, aligning product messaging with market demands to enhance brand perception and customer engagement.- Implemented strategies that leveraged product features to drive user acquisition and retention, increasing adoption and customer lifetime value through continuous refinement of user experiences- Developed and implemented effective email marketing strategies across multiple campaigns using Sendgrid - Optimized content, leading to an increase in subscriptions through impactful newsletters, promotional and sales emails- Implemented automated drip campaigns for lead nurturing
  • Cartwheel
    Head Of Marketing
    Cartwheel Mar 2022 - Present
  • Action1 Rmm
    Email Marketing & Sales Operations Manager
    Action1 Rmm Apr 2021 - May 2022
    Texas, United States
    - Developed a robust email communication strategy encompassing comprehensive nurturing funnels and consistent, impactful email blasts- Executed the email strategy: copy, design, setup, A/B testing, etc- Developed and implemented email automation and campaigns to reach 4x higher engagement rate with an open rate increased by 30%- Automated customer journeys and lead scoring on Salesforce, saving over 2000 hours for the Sales of manually processing leads
  • Houndie Shop
    Founder
    Houndie Shop Mar 2020 - Sep 2021
    One-person pet project during a career break: full-scale product development and management, from production to logistics to marketing to website design to branding. Became profitable on month 3
  • Adsterra Network
    Senior Content Manager
    Adsterra Network Mar 2019 - Mar 2020
    Cyprus
    - Strategically orchestrated comprehensive content management across diverse channels: landing pages, website, case studies, social media, blog, media kits, and PR releases. Ensured cohesive and impactful messaging, fostering a unified brand presence and maximizing audience engagement- The implemented activities led to a 15% increase in engagement across all platforms year-over-year, strategically driving revenue growth and enhancing brand awareness
  • Blockshow
    Senior Marketing Manager
    Blockshow Jan 2018 - Feb 2019
    - Managed Twitter, Facebook, Instagram, LinkedIn, YouTube, and Telegram accounts, involving strategy, ideation, copywriting, blogging, proofreading, design, etc- Increased the following across the platforms +370% and engagement rate x8- Built a Telegram community of over 2,500 target audience members- Built and managed the company's website, resulting in heightened brand awareness and lead generation
  • Medias
    Social Media Team Lead
    Medias Oct 2014 - Feb 2018
    Saint Petersburg, Russian Federation
    - Built and managed Twitter accounts and Telegram channels, growing brand visibility and recognition, grew 3 accounts to 30k-60k followers from scratch by running viral media campaigns- Managed and optimized the SMM department's operations with a team size ranging from 3 to 6 specialists
  • Yachting Seasons
    Online Marketing Manager
    Yachting Seasons Apr 2017 - Oct 2017
    Saint Petersburg, Russian Federation

Tanya Besedina Education Details

Frequently Asked Questions about Tanya Besedina

What company does Tanya Besedina work for?

Tanya Besedina works for Cartwheel

What is Tanya Besedina's role at the current company?

Tanya Besedina's current role is Head of Marketing.

What schools did Tanya Besedina attend?

Tanya Besedina attended National Mineral Resources University (University Of Mines).

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