Tanya Likhacheva Email & Phone Number

Moscow, Moscow City, Russia

SberMarketing is an internal creative agency at Sber Bank, located in Moscow. Our team covers all design and creative aspects for subbrands and external clients. Our clientele encompasses diverse industries such as financial services for children and adults, delivery services, insurance providers, e-com services, jewellery stores, food products, among others.As a senior graphic designer I undertake a diverse range of design tasks, ranging from the creation of digital and printed advertisements to the creation of brand identities from the ground up. I also make lots of illustrations, artworks, and brainstorm ideas on a daily basis.

Moscow, Moscow City, Russia

• Developing recognizable brand identities• Drawing illustrations, designs and arts from scratch• Participating in tenders individually and with agencies • Managing the entire design processes from studying briefs to creating the final solutions• Generating ideas for client’s projects, such as ad campaigns, brand identities, editorial illustrations, landing pages & special projects• Working with multiple spheres: fintech, fashion, cafes, hotels, education, kids projects, etc • Finished 40+ projects in design and creative field Recognizable projects for international clients: • Brand Identity for «Cave Coffee» (Kotor, Montenegro)• Brand Identity for «Frontier», International Consulting Firm (Dubai, UAE)• Brand Identity for «Chrome Capital», International investment firm (Cyprus)• Communication materials for «Pass the Keys», Property Management for Hosts (UK) • Illustrations for Yandex Communications Department • Illustrations for presenting «Qatar Media» on SPIEF Russia

Moscow, Moscow City, Russia

• Developed design for international and local brands and present them to clients• Created ideas for branding designs and commercial campaigns on the daily basis • Visualized designs and created illustrations, logos, landing pages, presentations• Drew illustrations and other designs by using software or by hand• Worked with the team of copywriters, creative directors and project managers• Managed the design processes and the work of interns Recognizable projects:• DODO Pizza UK | developed design concepts for merch• Atol Russia | participated in the renewal of a brand identity and drew illustrations • Anybe | created guideline for social media communications

Moscow, Moscow City, Russia

• Created ideas, visual concepts and the descriptions of special projects• Managed the entire production process and monitored the KPI’s achievements• Participated in daily brainstorming with teams of strategists, designers, managers• Designed presentations – 200+ finished presentations in 2 years”• Collaborated with the full list of major media platforms: Afisha.ru, Championat.com, Lenta.ru,online cinema Okko.tvRecognizable projects:• Special project for M&M's on the Okko.tv platform• Special projects for GLO tobacco heating products in collaboration with Afisha.ru• Grammy translation on Okko.tv and related special project to enhance communication

Moscow, Moscow City, Russia

Worked with the brand Nespresso Russia as the Account Manager, but as my visual and creative skills performed well, the team involved me in the production process as a creative manager• Launched local official accounts on Facebook and Instagram. • Conducted Social Brand Audit and Competitors Audit with the team of strategists which involved writing communicative strategy for social media, which became the main guideline for all future campaigns launched by Nespresso Russia. • Launched digital campaigns and special projects on media resources.• Worked closely with the design team and managed the production process.• During the famous international event “Gourmet Weeks by Nespresso” our team worked in collaboration with famous restaurants to invent special dishes with Nespresso coffee. • Made reports and led reviews with the team to improve results of future campaigns.

Moscow, Moscow City, Russia

• Worked with brands Avon Russia and its affiliated brand – Mark Russia• Created and launched the content strategy for digital channels including visual guide and tone of voice rules• Produced materials for commercials. Managed and performed 360 campaigns in digital. Worked closely with the strategic director and creative team.• Involved in the creative and production process: managed shootings, wrote conceptions and sketched ideas for scenes• Worked with local influencers, bloggers and famous makeup artists to build awareness around new Avon products• Made reports and led reviews to improve results of future campaignsRecognazible projects:• Launch of Mark by Avon in Russia, featuring a dedicated video campaign on YouTube with singer Iowa• Avon video campaign for FIFA 2018 in Russia

Moscow, Moscow City, Russia

• Participated in launching a new corporate identity, new communication platform and strategy. Also created brand book for digital channels and worked closely with designers while creating materials.• Launched all federal campaigns in digital: OLV, banner campaigns, special projects, social media activations, etc.• Managed and controlled branding, digital and media agencies, which were involved in campaigns releases.• Came up with new ideas of using digital instruments to make advertising more native and effective for users. • Involved in filming commercials for digital channels and worked with content creators. • Conducted monthly reports and reviews of each commercial flight. Recognizble project — «Faces of Tele2»«Faces of Tele2» is a project that was created to use our customers as the stars of Tele2 campaigns and made their photos as the core element of the branding. It performed successfully and won an Effie award in 2018 as a part of a massive launch of a new communication platform. I held the position of Lead Project Manager for this campaignResponsibilities at the project:• Worked as the Project Manager for the campaign• Created the idea and identity of the project• Conducted social media contest to find ambassadors for the project• Organized filming process (shot by Danil Golovkin)• Managed the production process of video, photos and graphic materials• Launched the campaign in 10 regions in Russia

The Faculty Of Art And Design | Branding And Communication Design, 5

Master'S Degree, Graphic Design, 5