Tanya Jansen Email & Phone Number

Oakland, CA, US

San Francisco Bay Area

Manage external and internal communications for central IT departmentDevelop strategic communications plansCreate PR and ad campaigns to promote IT initiativesConceive tag-lines and generate ad copyImplement innovative campaigns Lead change management for IT projectsPlan and execute events to drive change and engagementMeasure campaign and deliver campaign.

Oakland, CA

Oakland

Oakland, CA

Marketing, Communications, and Outreach for Transportation Demand ManagementCurrent projects:Managed marketing and communications for the nine County Bay Area for the 511 Carpool program. Led email-marketing efforts. Created a lead nurturing flow for website visitors to encourage behavior change while educating commuters. Implemented A/B testing in monthly.

Implemented a new communications vehicle, “CSS Update,” for the campus audience to deliver information about the four CSS functions.Worked with the Chief Operating Officer and cross-functional leaders to develop key messaging for external and internal audiences.Streamlined and refined manual communications for Berkeley’s CalTime system so the messages.

Berkeley, CA

Planned, coordinated, and executed the first IT Summit, a conference for campus IT staff, that has become an annual event.Organized events to create and sustain dialogue around employee engagement as well as recognition activities.Worked with cross-functional IT teams to identify unique division needs while balancing the overall purpose and requirements of.

Managed both public and internal communications for IT via separate departmental on-line news web sites.Collaborated with programmers and end users to extend the capabilities of HRMS to provide web-based, centralized data to enable comprehensive and controlled maintenance and presentation of employee information.Managed and coordinated the IT business.

Overhauled and streamlined existing career development system by automating processes, work flow, and creating online forms. Established departmental procedures for employee development. Advised management and recommended appropriate training courses for staff. Interacted with diverse levels of staff to demystify processes via presentations and hands-on.

Oakland, CA

Reinvigorated a semi-annual training event by assessing audience needs and aligning them with the organization's strategic goals. Created a compelling educational program. Recruited presenters and trainers. Crafted marketing and public relations campaign. Increased event attendance to record breaking numbers and augmented attendee satisfaction.

Planned, coordinated, and executed the district wide spring conference with record breaking attendance. Revitalized the education sessions and increased attendee satisfaction. Managed all event operations – The facility selection, contracting, pricing, key note speaker selection transportation, accommodations, food and beverage selections and audio/visual.