Manage external and internal communications for central IT departmentDevelop strategic communications plansCreate PR and ad campaigns to promote IT initiativesConceive tag-lines and generate ad copyImplement innovative campaigns Lead change management for IT projectsPlan and execute events to drive change and engagementMeasure campaign and deliver campaign results

Marketing, Communications, and Outreach for Transportation Demand ManagementCurrent projects:Managed marketing and communications for the nine County Bay Area for the 511 Carpool program. Led email-marketing efforts. Created a lead nurturing flow for website visitors to encourage behavior change while educating commuters. Implemented A/B testing in monthly promotional emails. Developed key messaging for email and website campaigns.Pitched and wrote advertising and outreach… Show more Marketing, Communications, and Outreach for Transportation Demand ManagementCurrent projects:Managed marketing and communications for the nine County Bay Area for the 511 Carpool program. Led email-marketing efforts. Created a lead nurturing flow for website visitors to encourage behavior change while educating commuters. Implemented A/B testing in monthly promotional emails. Developed key messaging for email and website campaigns.Pitched and wrote advertising and outreach campaigns. Provided detailed evaluations for each. Developed relationships with strategic partners at Spare the Air, BART, City of Oakland, and MTC.Planned and participated in employer events including a Carpool Karaoke event that resulted in a video featuring the Cal Cheerleaders that generated thousands of views on 511’s Facebookpage.Executed Carpool to Bart marketing program including writing and distributing news releases that garnered press coverage, prepared media kits for media outlets and extended reach via additional coordination with city officials and neighborhood organizations, monitored and tracked media coverage, managed outgoing communications to BART parking wait lists, collaborated with BART and Scoop Technologies on advertising copy, planned and participated in outreach events such as station launches.Worked with the city of Oakland Department of Transportation to plan a half-day conference for Oakland employers. Recruited panelists, managed event marketing and registrations.Created LinkedIn page for Bay Area Commuter Benefits. Ran advertising campaigns on 511’s Facebook page and managed posts for monthly promotions and one-off campaigns. Show less

Implemented a new communications vehicle, “CSS Update,” for the campus audience to deliver information about the four CSS functions.Worked with the Chief Operating Officer and cross-functional leaders to develop key messaging for external and internal audiences.Streamlined and refined manual communications for Berkeley’s CalTime system so the messages could be automated.Developed comprehensive internal communications and engagement plan consisting of events, morale building… Show more Implemented a new communications vehicle, “CSS Update,” for the campus audience to deliver information about the four CSS functions.Worked with the Chief Operating Officer and cross-functional leaders to develop key messaging for external and internal audiences.Streamlined and refined manual communications for Berkeley’s CalTime system so the messages could be automated.Developed comprehensive internal communications and engagement plan consisting of events, morale building activities, leadership communications, and all staff meetings.Implemented an employee spotlight series to shine light on staff accomplishments via feature articles and gain positive press for CSS.Planned, designed, arranged, and coordinated every detail of various types of events including open houses for campus, staff appreciation, and holiday parties. Collaborated with creative team on the production of a fun, original service video that won a Berkeley Brand award.Created comprehensive communication plan for the IT Go Live of the ServiceNow platform. Composed fact sheets, success stories, and other public relations documents to enhance long and short term communication program.Planned, coordinated, and delivered ServiceNow technical training.Drove the development of creative/innovative articles for the ServiceNow Knowledge Base through cooperation and collaboration with subject matter experts. Show less

Planned, coordinated, and executed the first IT Summit, a conference for campus IT staff, that has become an annual event.Organized events to create and sustain dialogue around employee engagement as well as recognition activities.Worked with cross-functional IT teams to identify unique division needs while balancing the overall purpose and requirements of the employee engagement and internal communications strategy.Prioritized communications needs and directed appropriate and… Show more Planned, coordinated, and executed the first IT Summit, a conference for campus IT staff, that has become an annual event.Organized events to create and sustain dialogue around employee engagement as well as recognition activities.Worked with cross-functional IT teams to identify unique division needs while balancing the overall purpose and requirements of the employee engagement and internal communications strategy.Prioritized communications needs and directed appropriate and timely response to media and constituent inquiries.Launched a communications strategy for campus Wi-Fi options.Directed a press conference at California Memorial Stadium for AT&T and UC Berkeley campus Wi-Fi initiatives that resulted in positive coverage.Conducted a successful, highly visible campus-wide marketing campaign to raise awareness about phishing scams and change user behavior. Collaborated with IT leaders and service providers to create communications plans and cultivate key messages.Ensured key, strategic messages were communicated effectively to target audiences.Revitalized campus IT news channel and increased readership with the addition of story-based articles, along with email campaigns.Led the "Mobile Sync Station" that traversed the Berkeley campus to spread the word to students about bConnected, Berkeley's implementation of Google Apps for Education: bMail (Mail), bCal (Calendar), and bDrive (Drive). Led outreach efforts for IT services on campus by participating in student and staff events; assembled teams of IT employees to staff tables, give out information, and answer questions.Collaborated with New Student Services to ensure IT services for students are included in new student resource guide.Devised crisis communications during a system wide email outage (CalMail), focusing on using a combination of social media, campus websites and interactions with Public Affairs department to keep users updated. Show less

Managed both public and internal communications for IT via separate departmental on-line news web sites.Collaborated with programmers and end users to extend the capabilities of HRMS to provide web-based, centralized data to enable comprehensive and controlled maintenance and presentation of employee information.Managed and coordinated the IT business continuity and disaster recover plan for which is an integral part of the Campus Disaster Response Plan.

Overhauled and streamlined existing career development system by automating processes, work flow, and creating online forms. Established departmental procedures for employee development. Advised management and recommended appropriate training courses for staff. Interacted with diverse levels of staff to demystify processes via presentations and hands-on training.Orchestrated recruitment and selection activities. Recruited a diversified workforce for both technical and administrative… Show more Overhauled and streamlined existing career development system by automating processes, work flow, and creating online forms. Established departmental procedures for employee development. Advised management and recommended appropriate training courses for staff. Interacted with diverse levels of staff to demystify processes via presentations and hands-on training.Orchestrated recruitment and selection activities. Recruited a diversified workforce for both technical and administrative positions.Planned and executed events. Participated in the development and creation of the internal facing web site including conceptualizing the interactive internal staff directory. Show less

Reinvigorated a semi-annual training event by assessing audience needs and aligning them with the organization's strategic goals. Created a compelling educational program. Recruited presenters and trainers. Crafted marketing and public relations campaign. Increased event attendance to record breaking numbers and augmented attendee satisfaction.

Planned, coordinated, and executed the district wide spring conference with record breaking attendance. Revitalized the education sessions and increased attendee satisfaction. Managed all event operations – The facility selection, contracting, pricing, key note speaker selection transportation, accommodations, food and beverage selections and audio/visual service arrangements.