Tanya Moryoussef Email & Phone Number

Toronto, Ontario, Canada

Building partnerships with leading merchant technology platforms to grow revenue, manage costs and enhance the customer experience for global retailers.I manage a $50M book of business with seven partners who utilize Ethoca's products and expertise to enhance their merchant offerings in the fraud and payments space.

Toronto, Ontario, Canada

Ecommerce Strategy: Uncovered over $100M USD in revenue opportunity for a home improvement CPG by designing the vision, business case, and strategic plans for a D2C ecommerce platformPricing Strategy: Developed a pricing strategy and cost savings plan to defend a major security manufacturer’s 60% market share amidst increased white label competition Supply Chain Resilience: Defined alternate supply strategies to protect over $50M USD in spend for a home appliance CPG at the peak of the pandemic by moving their production out of ChinaGrowth Strategy: Identified $25M USD in revenue diversification for a major US Cannabis accessory player to unlock new growth amidst increasing legalizationConsumer Behavior: Joined the Kearney Consumer Institute and led large scale global studies on consumer topics including inflation and sustainability; presented findings to client executives and media

Toronto, Ontario, Canada

Go-To-Market Strategy: Drove $2M USD in recurring cost savings by transforming the go-to-market approach of a home + pet care CPG via the design an internal digital agency function with 40 FTEs Chief of Staff: Handpicked by the Chief Commercial Officer of the same client to serve as his Chief of Staff to implement global organizational changes Distribution Strategy: Eliminated a month-long inventory backlog crisis at a major distribution center for a global confectioner by identifying four root cause issues thorough on-the-ground investigationsStrategic Sourcing: Drove cost savings of $50M USD in a fresh grocery category for a major US retailer by running strategic bidding program and leading supplier negotiation

Toronto, Canada Area

Alongside two fellow Ivey graduates, founded clothing company North Strong Collective with goal of increasing patriotism in the fitness apparel business while giving back to young amateur athletes in Canada, We have been featured on CBC News, CTV News and several local London publications for our innovative model which brings together the best of what crowdfunding and retail have to offer.

Toronto, Canada Area

Lifecycle Strategy: Improved acquisition of millennial AIR MILES collectors by over 150% YoY by launching the AIR MILES Campus Partnership; set the vision for acquisition, onboarding, and retention activities and negotiated contracts with agencies worth $10M CADCampaign Optimization: Reduced campaign ‘waste’ (time, budget) by 10% by leading a team of four direct reports in leveraging marketing automation tool; continually improved campaign conversion rates by 1-2% by utilizing A/B testing and refining the strategic plan at each key milestoneGrowth Strategy: Analyzed and sized proposed new AIR MILES products and business ventures by performing market scans, developing decision making models, and acting as an internal consultant to several key lines of business

Toronto, Canada Area

Strategic Partnerships: Increased AIR MILES issuance by BMO by 25% YoY via designing loyalty solutions for new service lines such as retail Banking and Insurance; built business cases and customized loyalty issuance mechanisms to develop fit-for purpose models for each client group within the bankCompetitive Benchmarking: Improved BMO’s product competitiveness by conducting competitive research on loyalty models for financial products (credit cards, retail banking) on a monthly basis and communicating insights to BMO executive leadership Account Management: Represented BMO clients when working with creative agencies and data analysts on campaigns; ensured the needs of BMO are met and that the brand is accurately communicated to consumers, helping BMO to compete effectively in the market and maintain brand integrity

Toronto, Canada Area

Worked directly with host Terry O’Reilly to help create the radio program and top five podcast in Canada, Under the Influence, by providing thorough research, fact checking, story lines, show ideas and critique, guaranteeing show is of top quality and increasing listenership of the program.

Toronto, Canada Area

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies:- Awarded the Richard Ivey Excellence Award Scholarship - Western Accelerator Participant: Focused final semester.

Honors Bachelor Of Arts, Business Administration

Actuarial Science