Grew and led the marketing team across all core functions including customer acquisition, CRM/retention, PR, social media, and visual merchandising. Developed Hollar's brand voice and diversified growth channels across paid search, paid social, affiliate, influencer, TV and radio. As a member of the executive team, I reported directly to the CEO and was a participant in board meetings and related discussions.

Led customer activation, engagement and retention efforts across online and offline channels including email, mobile, web, and order shipments. Managed all promotional activity and executed customer loyalty campaigns to increase AOV, reduce churn and increase LTV. Oversaw content marketing and affiliate program.

Built, executed and optimized CRM efforts across all points in the customer lifecycle. Created a customer referral program that quickly became a top-performing acquisition source. Led migration of ESP relationship and day-to-day management. Oversaw SEO and SEM efforts.

Drove online marketing and content strategy across the Mattel Digital Network to create child-targeted, interactive play experiences.

Interned with the Ad Solutions team working primarily on expanding client relations and ad sales revenue for the Travel, Shopping, and Local properties. Analyzed the performance of behavioral versus contextual ads to provide recommendations for maximizing client bookings.

Executed monthly loyalty email campaigns, assessed new marketing channels, and established email channel guidelines to safeguard channel performance.

Directed the monthly forecasting, reporting, and budgeting of card acquisition metrics and managed card cross-sell campaigns.

Conducted web analytics using Omniture and comScore applications. Coordinated a national, $20M point of sale project.