Tanya M. Pierce Email & Phone Number

Greater Nashville Area, Tn

I have been leading and supporting the relationship of one of the premiere and most successful bottler partners for the past 5 years at the market unit level. The three words to describe this experience are: commitment, growth and change. As the work is always challenging the results continue to be amazing. We have done this with unmatched passion, clear direction and diligent determination to win. Collaboration and trust our at our foundation as we continue to mutually build our brands, strengthen our partners and reward our customers and drinkers. We imagine, create, produce and deliver the best beverage brands and experiences in the world. We continue to expand, redefine and reinvent our beverage portfolio.

Greater Nashville Area, Tn

Served as the Shopper Marketing Manager for the Kroger Nashville Division. Drove profitable growth and category expansion across our beverage portfolio. Created and delivered successful customer marketing plans. Leveraged consumer, shopper and brand insights for value creation for both the customer and Coca-Cola. Owned the relationship of 3 of our franchise bottler partners. Major areas included Contractual investment, PRGM, ROI, Commercial Planning and Execution and local media, etc..

Greater Nashville Area, Tn

I took the opportunity to transfer to Nashville as a Sales Development Manager in the fall of 2001. I then took on the dual roll of a Customer Development Manager and Market Activation. I had the privilege to serve on the Kroger and Mapco Trade Teams as the Customer Development Manager. Additionally, I managed the relationship and the market activation for the Tennessee Titans, Bristol Motor Speedway, and The Country Music Association as a Market Activation Manager.