Tanya Rivera Email & Phone Number

Sydney, Nsw, Au

St Leonards, Nsw, Au

St Leonards, Nsw, Au

St Leonards, Nsw, Au

Sydney Olympic Park, New South Wales, Au

- Development of B2B and B2C marketing strategy - Lead a team of 4 to implement strategic ATL and BTL marketing campaigns- Data driven marketing and analysis to create segment led initiatives across acquisition and retention- Management of SEM and B2B content strategy and implementation- Leads generation management for B2B marketing- Strong third party agency and supplier management- Budget managementCompetencies and Achievements:- Year on year improvement of 25% in media spend in major acquisition campaign.- Created 10-fold return on investment through SEM and lowest cost per acquisition paid mediachannel throughout the business.- Representative in senior leadership working groups across the business including data analysis,agency pitches, group marketing panels, business planning forums.- Team leadership, budget and campaign management, contract and supplier negotiation and management, data analysis and migration, strong digital channel understanding, business stakeholder and agency management

Sydney Olympic Park, New South Wales, Au

- Development of member B2B and B2C acquisition strategies and marketing campaigns to meet revenue and subscription targets- End to end campaign management with multi-channel approach including DRTV, digital media (display, SEM, social media), and BTL media- Developed and launched B2B Content Strategy to deliver on leads nurture program, SEO, andretention program- Management and implementation of SEM- Cross-functional business unit integration of campaigns including product management, digital, data driven marketing team, insights and member relations- Budget and agency managementCompetencies and Achievements:- Led SEM for Membership team, growing it by 136% year on year, and improving cost per acquisition by 55%.- Achieved 49% higher response rate year on year in major acquisition campaign, and a 57%increase in revenue generated.- Implemented new digital performance benchmarks.- Launched brand microsite to collect Member testimonials for content creation. Resulted in over800 highly detailed Member stories

St Leonards, Nsw, Au

- Contract role to create and implement Corporate Engagement and Partnership strategy, to introduce Invisalign as a staff benefit scheme to Australian companies- Develop marketing communications and events for staff engagement- Acquire, develop and maintain relationship with partner companies to offer a tailored Invisalignpartnership and staff offer

Macquarie Park, Nsw, Au

- Secondment role focusing on Football Federation Australia (FFA) partnership- Execution of FFA partnership through strategic marketing campaigns via print, TV, outdoor, digital media (microsites, SEM, display), direct mail campaigns, social media, PR and events channels. - Create and deliver partnership leverage opportunities across the business including retail and acquisition, mobile technology, customer loyalty and retention- Developed and introduced grassroots football strategy through community engagementprograms and franchisee involvement. Rolled-out program to over 6,000 children nationwide,involving 27 stores- Leveraging of media partnerships including MCN's Football Superstar to maximise media integration- Talent and Brand Ambassador Management – publicity opportunities, in-store appearances, TVC and in-programme integration- Assistance in contract negotiation- Strong agency, partner and third party supplier management

Macquarie Park, Nsw, Au

- Dual focused role alongside Retail Acquisition Marketing Executive until June 2009- Brief, develop and execute marketing partnership/sponsorship campaigns via TV, radio, online,social media and direct mail to support other business unit goals- Develop high impact PR, media and event opportunities for brand exposure- Delivered partnership leverage opportunities across the business including media exposure, inprogram integration, talent integration, large scale events, on-ground activation promoting mobiletechnology and branding, competitions and promotionsProject partners: Today Show, Nova Drive, The Hot Hits, So You Think You Can Dance, SydneyFestival, MTV/Optus One80Project, The Apprentice Australia, Optus Small Sided Football

Macquarie Park, Nsw, Au

- Brief and execute end to end national retail marketing campaigns including in-store point of sale,press advertisements and co-op marketing with technology partners.- Project lead for national overhaul of retail in-store experience and visual merchandising standards, including transition from print to digital point of sale, traffic flow, product demonstrations and in-store audits- Led mobile recycling drive and lifted Optus mobile customer recycling by 27% year on year.- Introduced online versions of national catalogues and substantially reduced print costs

Paris, Fr

- Leverage international prestige brand and execute localised marketing campaigns and product launches- Development of retail point of sale, in-store visual merchandising and media launches.- Support quantification for new product launches. Analyse sales and tracking of launch results- Competitive analysis on major competitor products and competitor activity- Assisting in brand’s strategy, budget preparations, Public Relations and events

Dubai, Ae

- Provide client solutions for visitor flow and entry into major trade shows and exhibitions- Implementation of registration processes- Project, data and database management for multiple events