General Manager, Marketing
Current
Aug 2023 - Present
AeroLeads people directory · profile
Tanya Rivera Email & Phone Number
General Manager, Marketing | Marketing Strategy & Communications | Digital | Technology | Healthcare
at
Genea
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
General Manager, Marketing | Marketing Strategy & Communications | Digital | Technology | Healthcare
Location
Greater Sydney Area, Australia, Australia
Who is Tanya Rivera? Overview
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Quick answer
Tanya Rivera is listed as General Manager, Marketing | Marketing Strategy & Communications | Digital | Technology | Healthcare at Genea, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Tanya Rivera.
Tanya Rivera previously worked as General Manager, Marketing at Genea and Director, Marketing - ANZ at Invisalign Australia. Tanya Rivera holds Bachelor Of Business, Marketing, Public Communications, French & Contemporary European Studies from University Of Technology Sydney.
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Genea
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Profile bio
About Tanya Rivera
With over 17 years in marketing, I have a broad range of marketing management experience across various industries including telecommunications, beauty and motoring. I have a track record in developing and executing strategic marketing plans, achieving objectives, and a strong focus on leading and developing a strong marketing team.Specialties include: creation of strategic marketing plans and communications; end to end marketing campaign delivery; acquisition and retention marketing with both B2B and B2C experience; sponsorship management; event management; public relations and talent management.Skills: team and agency management; budget and contract management; campaign execution; business planning and creation of strategic marketing plans; digital marketing; direct response campaigns; data driven marketing; content strategy development and execution; marketing leads generation.
Current workplace
Tanya Rivera's current company
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12 roles
Tanya Rivera work experience
A career timeline built from the work history available for this profile.
Director, Marketing - Anz
Mar 2022 - Jul 2023
Associate Director, Marketing - Anz
Dec 2020 - Mar 2022
Senior Consumer Marketing Manager, Anz
Jan 2017 - Dec 2020
Senior Marketing Manager
- Development of B2B and B2C marketing strategy - Lead a team of 4 to implement strategic ATL and BTL marketing campaigns- Data driven marketing and analysis to create segment led initiatives across acquisition and retention- Management of SEM and B2B content strategy and implementation- Leads generation management for B2B marketing- Strong third party.
Oct 2013 - Jan 2017
Acquisition Marketing Manager
- Development of member B2B and B2C acquisition strategies and marketing campaigns to meet revenue and subscription targets- End to end campaign management with multi-channel approach including DRTV, digital media (display, SEM, social media), and BTL media- Developed and launched B2B Content Strategy to deliver on leads nurture program, SEO, andretention.
Apr 2012 - Sep 2013
Marketing Consultant (Contract)
- Contract role to create and implement Corporate Engagement and Partnership strategy, to introduce Invisalign as a staff benefit scheme to Australian companies- Develop marketing communications and events for staff engagement- Acquire, develop and maintain relationship with partner companies to offer a tailored Invisalignpartnership and staff offer
Mar 2011 - Dec 2011
Corporate Sponsorship Executive
- Secondment role focusing on Football Federation Australia (FFA) partnership- Execution of FFA partnership through strategic marketing campaigns via print, TV, outdoor, digital media (microsites, SEM, display), direct mail campaigns, social media, PR and events channels. - Create and deliver partnership leverage opportunities across the business including.
Jun 2010 - Feb 2011
Integration And Partnerships Marketing Executive
- Dual focused role alongside Retail Acquisition Marketing Executive until June 2009- Brief, develop and execute marketing partnership/sponsorship campaigns via TV, radio, online,social media and direct mail to support other business unit goals- Develop high impact PR, media and event opportunities for brand exposure- Delivered partnership leverage.
May 2008 - Jun 2010
Retail Acquisition Marketing Executive
- Brief and execute end to end national retail marketing campaigns including in-store point of sale,press advertisements and co-op marketing with technology partners.- Project lead for national overhaul of retail in-store experience and visual merchandising standards, including transition from print to digital point of sale, traffic flow, product.
May 2008 - Jun 2009
Assistant Product Manager - Lancôme
- Leverage international prestige brand and execute localised marketing campaigns and product launches- Development of retail point of sale, in-store visual merchandising and media launches.- Support quantification for new product launches. Analyse sales and tracking of launch results- Competitive analysis on major competitor products and competitor.
Jul 2006 - May 2008
Production Co-Ordinator
- Provide client solutions for visitor flow and entry into major trade shows and exhibitions- Implementation of registration processes- Project, data and database management for multiple events
Aug 2005 - Aug 2006
1 education record
Tanya Rivera education
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University Of Technology Sydney
FAQ
Frequently asked questions about Tanya Rivera
Quick answers generated from the profile data available on this page.
What company does Tanya Rivera work for?
Tanya Rivera works for Genea.
What is Tanya Rivera's role at Genea?
Tanya Rivera is listed as General Manager, Marketing | Marketing Strategy & Communications | Digital | Technology | Healthcare at Genea.
Where is Tanya Rivera based?
Tanya Rivera is based in Greater Sydney Area, Australia, Australia while working with Genea.
What companies has Tanya Rivera worked for?
Tanya Rivera has worked for Genea, Invisalign Australia, Nrma, Invisalign Australia Pty Ltd, and Optus.
How can I contact Tanya Rivera?
You can use AeroLeads to view verified contact signals for Tanya Rivera at Genea, including work email, phone, and LinkedIn data when available.
What schools did Tanya Rivera attend?
Tanya Rivera holds Bachelor Of Business, Marketing, Public Communications, French & Contemporary European Studies from University Of Technology Sydney.
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