• Utilizing my decades of experience in media insights to work with companies to increase client ROI through creative strategies, campaign management, optimization, cross-platform integration, media development, and campaign analysis

• Launch, test, scale, repeat• Ownership of the channel strategy and management across the performance marketing mix which included Terrestrial Radio, Satellite Radio, Podcasts, Programmatic, Influencer, Digital + Social, Personality Endorsements, CTV, Short and Long Form TV.• As an account lead, I oversaw strategy, allocating budgets based on performance targets, media placement, creative development, data analysis, and reporting; optimizing to both acquisition and retention. • Oversee and directly manage all aspects of client relationships including client-facing weekly status calls, communicating KPIs, trends, insights, and challenges across an organization. Plan, execute, and measure all tests to lower CAC and increase conversions.• Collaborate and leverage Analytics to evaluate top-to-bottom funnel performance across multiple channels and touchpoints.• Manage marketing attribution capabilities including media mix modeling and multi-touch attribution; build out strategies for use in planning day-to-day channel management.• Performance-focused clients included NortonLifeLock, Ancestry.com, GrubHub, Pretty Litter, Blue Nile, and Smile Train

• Utilize Veritone One’s proprietary AI technology daily informing clients of competitor messaging updates in real-time, and provide clients comprehensive reporting with unmatched insights. This allows me to provide guidance to minimize client risk and influence optimal media recommendations• Responsible for developing strategy, and service of clients from test to launch on all aspects of media placed (Terrestrial Radio, Podcast, YouTube, Streaming, Satellite, Remnant buying, OOH, Social, Mobile, Display, Integrated multi-channel campaigns)• Managing liaison between client and Agency team of 6 (Analytics, Media Buyers, Associate Strategists, Creative and Sales) as well as maintaining media vendor relationships• Lead calls and meetings to uncover needs, provide performance and account updates, negotiate contracts, and receive new initiatives from the client• Oversee the execution of the campaign to deliver against client budgets and maximize performance KPIs (CPA, ROI/ROAS, AOV, etc.) through media planning, creative messaging, day-to-day campaign management, and optimization, media cross-pollination and analytic analysis• Veritone One is a National leader in host-endorsed advertising. As a full-service direct response agency, I manage numerous campaigns with high-profile personalities such as Sean Hannity, Howard Stern, Megyn Kelly, Joe Rogan, Dr. Laura, Ryan Seacrest, and Ben Shapiro to name a few for clients including LegalZoom, Barrett-Jackson, 1-800-DENTIST, 3 Day Blinds, The Honest Company, Upstart, Conde Nast, Kars4Kids, Devry University, Clear, Square, Capterra, Match.com, Nerdwallet, The Farmer's Dog, Atlassian

• Client-facing role providing consultations utilizing the CRM system, social media, phone, email, Zoom, and in-person interactions• Support live events, responsible for sales budgets, implemented successful business plans and marketing strategies to support partners in both retail and professional channels• Develop distribution partnerships, new business, spa menu, and creating new revenue channels which activated sales for our partners• Hands-on team member training for estheticians, and all spa staff on Skin Authority protocols at luxury resorts and hotels which included The Ritz, Waldorf Astoria, Wynn and Encore Las Vegas, The Westin, JW Marriott

• Sales leader and evangelist of all things audio• Strong problem-solving skills, positive attitude, manage campaign expectations internally and externally, build deep relationships through continual over delivery• Proactively develop new business by utilizing all advertising and marketing tools• Manage sales with a proven track record of exceeding goals• Provide clients a clear understanding of all available assets in the advertising ecosphere including digital, audio and attribution

• Led Katz National Sales Force of 64 sellers and 8 local sellers for all New Media campaigns• Manage all National and Political business; responsible for localizing National advertising campaigns and creating incremental dollars not attached to transactional business• Created compelling marketing campaigns for National agencies and their clients by nurturing relationships at the local level; driving traffic to locations, generating digital leads, new concepts, and activating sales • Developed multi-media platforms which maximized On-Air, On-Line, and On-Site elements with local sellers and their clients including banner ads, streaming, text message and keyword campaigns• Successfully drove higher rates and shares

• Extensive experience generating concept driven business not tied to RFPs, ratings or efficiencies• Proven track record in selling strategic plans across all digital platforms• Develop, execute, and manage client expectations with Digital Sales, Event Marketing, On-Air Sponsorships, and Third-Party Programs• Develop promotional concepts directly affecting ratings, retail spending, and branding for clients and undeveloped budgets• Certificates of Achievement include 2006 Wango Tango MNRP Award, Clear Channel CSBS, Clear Channel University Music 101, 2002 Outstanding Sales Achievement