Tanya Sheva Silverman Email & Phone Number

Tel Aviv Area, Israel

● Specializing in first-class operational service to international clients – both via agents (B2B) or direct to end user traveller● Organisation of all operations - such as booking of accommodation, transport, guides, restaurants or other event venues, and major site attractions ● Creation of exciting itineraries for universities, big incentive groups, smaller family tours, bat/bar mitzvah tours or individuals● Cross-functional communication between the operational, marketing, and finance teams with final responsibility to ensure maximum profitability for each file

Johannesburg, Gauteng, South Africa

● Helped to grow the Company from small turnover of $150,000 pa in 2011 to $1,500,000 in 6 years.● All operations - booking of accommodation, transport, guides, restaurants or other event venues, and all sites, plus hotels, food, transport, flights for mashgichim and chefs – with final responsibility for any trouble-shooting● Sales liaison for international travel agencies (B2B) and travellers directly via email or phone requests to final booking● Created itineraries and cash flow reports for every finalized group with full responsibility to meet profit targets● Provided comprehensive cash flow reports to CEO (owner), plus performance management of staff (chefs, mashgichim)● Oversaw all marketing, branding and PR-related material such as peaks, benching books, snack bag, suitcase tags including all targeted email marketing communications delivered by Mailchimp

Johannesburg, South Africa

Responsible for project management of home and office renovations, including assistance with the decor, accounts, invoicing, budgets, cashflow and co-ordination with suppliers, designers, and clients. This has always been one of my passions. Unfortunately passions do not always pay the bills and I left to join Africa Kosher Safaris, to have a steady income.

Johannesburg, Gauteng, South Africa

Total portfolio R55mio ($4mio) : Categories: Colour Cosmetics, Ethnic skin care, Bodycare, Suncare● Writing of annual category strategies based on overall Company strategy● Monthly tactical promotions including planning for these campaigns 2 years in advance (product promotions or discounts)● Launched a new cosmetic range to the South African market, which included: 95 sku, research, new product development, new packaging, pricing, launch promotions, copy & layout for in-house magazine, brochures, launch video, writing of all training & launch material, product launch to over 1,000 women at gala function, presentations to sales teams around the country, handling of all customer and sales queries by phone and email, creative briefs to advertising agencies, forecasting. ● Nominated twice for an excellence award during build-up to launch. (1 award for hard work, 2nd for excellence in launch and training). Launch completed in two year period, with sales exceeding forecast● Launched new ethnic skin care range into Black market – sales grew to R7mio after 2 years with 3 products (sku’s)● Exciting Body Essence promotional calendar achieved growth of 48% in one year!● Exciting Suncare promotional calendar achieved 75% growth in one year (2004) prior to re-stage of brand in 2006

Johannesburg, Gauteng, South Africa

Total portfolio R40mio ($3mio) Brands : Sandoz VMS, Degoran Cough & Cold, Vibrocil, Black Forest Herbal Tea● Writing of annual brand strategies based on overall Company strategy● Strategy to re-stage Cuticura (positioning, line extensions). Brand showed year-on-year growths in declining third world market● Product Development and launch of Gerber babycare (accessories). Toiletry line extensions to extend consumer franchise, price positioning. Brand share grew to 8% from initial launch in one year, plus new training product handbook for internal sales.● Short term tactical launch - product packaging, price positioning, trade strategy, new in-store communication for Sandoz international brand. Developed and launched innovative line extensions in 2000.● Development of new communication and positioning strategy for Degoran cough & cold brand, including advertising, trade strategies and incentives. Increased brand sales by R1mio in first year after launch. Wrote new product training manual for internal sales together with training manager.● Developed strong tactical doctor mailing campaign for cough/cold portfolio, all brands (Degoran, Otrivin, Vibrocil) showed solid growths in 1999.

Johannesburg, Gauteng, South Africa

Total portfolio R15mio ($1mio) Sanatogen VMS, Zam-Buk Antiseptic● Writing of annual brand strategies based on overall Company strategy, presenting to CEO, sales, colleagues, ex-com● Responsible for total sales per brand v budget, market share, forecasting, brand expenses, competitive activity including market research, stock distribution to warehouses using internal CRM ● Communication of marketing activities to sales force and agents, handling customer enquiries and complaints● Media management – liaising with advertising and PR agencies, monitoring media schedules and expenses● Managing stock levels at distribution points at target levels.

Diploma In Marketing Management Imm, Marketing/Marketing Management, General

Education record