I’m a strategic marketing leader with over two decades of experience driving growth across both B2B and B2C sectors. Recognized as a LinkedIn Top Voice for Leadership, Digital Marketing, Marketing Analytics, and Content Marketing, I excel in aligning teams around a unified strategy, using key performance indicators to deliver sustainable, meaningful results.My mission is to optimize product portfolios, expand categories, and introduce new innovations to fuel growth. I bridge B2B and B2C approaches through the Business-to-Anyone™ (B2A™) strategy, emphasizing Personalization to tailor experiences, Emotional Intelligence to build human-centric connections, and Omnichannel Integration to meet diverse customer needs.By integrating omnichannel strategies, I ensure seamless, consistent customer experiences across email, social media, and in-person touchpoints. This approach drives deeper engagement, customer loyalty, and simplifies the buyer journey.What sets me apart is my ability to synthesize diverse data points—from both marketing and merchandising—into actionable B2A™ insights. I identify opportunities, present compelling cases to leadership, and translate complex market needs into clear strategies that drive impactful results.📌 Here are a few portfolio highlights:Network Perception: 30% new customer acquisition growth, 70% shorter sales cycle, 50% win rate improvement.Belardi Wong: Enhanced product assortments and market positioning.Fair Indigo: Achieved 24% revenue growth, with significant customer experience improvements.Muk Luks: Increased brand equity and customer acquisition by 35%.Jockey International: Delivered 20% top-line growth and developed the 'JKY by Jockey' brand.📌 Key Themes:B2A™ Strategy: Bridging B2B and B2C for personalized interactions.Omnichannel Experience: Ensuring consistent, cohesive customer engagement.Personalization: Leveraging data to craft meaningful, customized experiences.Customer Acquisition & Engagement, Revenue Growth & Market Expansion, Product Innovation & Portfolio Optimization, Data-Driven Strategies, Leadership & Collaboration.📌 Tools and Platforms I Leverage:Communication Tools: Slack, ZoomProductivity Software: MS Office, Google Slides, Google SheetsMarketing Platforms: Google Analytics, Google Ads, Marketo, Adobe, Hootsuite, BufferCRM Systems: SalesforceSeeking consulting | project opportunities. If you need strategic marketing and product expertise, please reach out: tanyalynnthorson@gmail.com, (614) 313-1345, DM me.🗞️Sign-up-newsletter 'Get Off Your Mass' https://lnkd.in/ghhvXHpQ