As the Co-Founder & General Manager of The Articulate Collective, I lead business operations while also serving as a Fractional CMO for our clients.At The Articulate Collective, we're re-defining how high-growth businesses scale their marketing and build their brands, by offering agile, affordable alternatives to external agencies or full-time hires.We are supported by a diverse, global collective of brand, marketing & communications experts, delivering strategic direction, creative magic and measurable impact when and how it's needed.

Leadership is not about titles. It’s about what we can contribute and who we become.As a founding member of this executive leader think tank, I play an integral role in cultivating a community of cross-industry leaders. Our mission is to foster genuine and enduring professional connections while empowering members to discover maximum meaning and fulfillment in both their careers and lives.

As a key member of Botify's leadership team, I led the global content strategy and communications efforts, reporting directly to the CMO, with a focus on attracting new audiences, fuelling demand, and positioning Botify as an industry leader. I managed a highly effective team of three full-time employees and two freelancers, along with partnerships with a PR and creative digital agency, strategically administering a $2.5M annual budget to maximize impact and drive measurable growth.My team and I crafted a distinctive, cohesive brand narrative supported by a unified visual language and aligned brand foundations. We developed an integrated, omnichannel content strategy, using storytelling to drive engagement and establish Botify as a thought leader. To increase brand visibility, we executed targeted thought leadership initiatives, including CEO media engagements, podcasts, bylines, and high-impact customer success stories, reinforcing brand leadership and supporting sales growth. I collaborated closely with cross-functional stakeholders, including co-founders, to ensure a cohesive, organization-wide strategy.Our efforts resulted in a dominant share of voice, sustained quarter-over-quarter, along with amplified demand generation that drove a ~74% increase in branded Google searches and a ~40% boost in social impressions. Lead quality and quantity improved significantly, reducing the sales cycle from six to two months and significantly decreasing customer acquisition costs. Over 18 months, ARR increased by 40%, placing the brand on track for profitability within 18 months.

Oversaw community engagement (Customer Advisory Boards), P2P review engagement (G2 & Trust Radius),customer marketing, and in-person customer events. Managed a global team of five Customer Marketing and Community Specialists.

During the pandemic, we created a series of virtual customer story formats that allowed us to showcase customer success without requiring in-person participation or even a direct customer speaker—an approach that pleased both customers and the business. We also launched a peer-to-peer review program on G2 and TrustRadius for the entire CX Line of Business and contributed thought leadership articles on Forbes, boosting brand awareness and building trust with key business stakeholders.New formats included:“Headless” customer stories to mitigate the absence of in-person engagements during the pandemic. “The Future of Commerce” podcasts series.“The CX Show” - a virtual or in-person customer interview format.“CX Unplugged” customer success stories. "CX Unplugged" LinkedIn Live series.“CX Solution Heroes” solution stories.See below references for examples.

Lead product marketing for the Revenue Solutions Line of Business (one of 5 pillars within the SAP CX BU).Developed all internal and external facing messaging and content to position the suite as best-in-class.Developed robust library of thought leadership including sponsored research and a series of guest blogs on Forbes.com.

As part of Cirruseo - a leading pure-play Google Cloud services provider acquired by Accenture in 2019, managed the global communications and marketing strategy, planning and execution for the Powertools brand. Responsible for developing messaging strategy and content across all channels – social, digital, media, partner, internal. Additional activities included campaign creation and lead generation, thought leadership and speaking engagements.

Solution product management (Fashion & Apparel division) for strategic markets. Responsibilities included go-to-market planning & development, messaging & content strategy, collateral development, sales & field marketing support.

As Marketing Manager I defined, managed and executed marketing strategies and campaigns to drive pipeline and lead-generation for the EMEA region. This included managing promotions, partnerships and events that positioned the TIBCO Spotfire product range as a leading business solution to Tier 1 industry audiences. To achieve this, I worked very closely with our global marketing and regional sales teams to produce integrated marketing campaigns and regional programs designed to impact business and enhance sales initiatives.

Led a global taskforce team of 30+ players that brought together the Line of Business marketing teams with the Global Inside Sales organization to improve overall sales function – drove the scalable adoption of support processes worldwide. Grew the digital footprint from “invisible” to present and engaged across branded social channels including YouTube, LinkedIn, Twitter for the SAP Hybris Billing solution.Developed rich thought leadership content, including a series of guest blogs on Forbes.com

Defined the digital and social communications strategy for a global client base - driving online influencer engagement initiatives to build relationships and raise awareness within a Tier 1 regional demographic.Launched the virtual online world “Odyssey” developed as an educational platform in support of the Youth Olympic Games 2010, exceeding coverage and virtual world participation.

Digital practice group development including: market & demographic research, influencer relations, channel & content optimization, digital procedures & policies development, education & training, website strategy and content development.Contributed to shifting perceptions around transparency and openness in the social media space through client training sessions – grew the client base in both private and government sectors.Managed the agency's first fully integrated communications campaign (website strategy, content development, Wikipedia, media/online influencer relations, digital marketing etc.) for the 1st Singapore International Energy Week (SIEW 2009), resulting in robust international participation and visibility.

Played a key role in the development of Fleishman-Hillard Korea’s digital communications capabilities – growing the practice from non-existent to profit-based in just over one year.Managed all communications and program development - including speaker engagement - for the 1st ever held Global Women's Leadership Conference 2008 on behalf of the Korean Ministry of Gender Equality and Family.Defined and executed the global launch campaign for the newly branded Korean Toursim Organization, "Sparkling Korea” - gaining resonance and recognition in countries worldwide.

Contributed a bi-weekly column to the leading English language daily, addressing social, industry, political and economic issues of relevance to both expatriate and Korean native communities living in Korea. Articles were published in both on- and offline versions of the paper.

Ran strategic communications & PR campaigns for a range of Korean government organizations and multinational clients including The W Seoul, GM, Evian, KGC (Korean Ginseng Corporation) and Monsanto.

Co-host on the Canadian syndicated television show EROS – an hour-long weekly program offering frank conversations about the physiological, psychological and social dimensions of human and sexual relations – total one season (26 episodes).

Served as the face of the Air Canada Skyriders Kids Club, engaging with families traveling with children and unaccompanied minors. Promoted the benefits of club membership, highlighting its features and advantages to enhance the travel experience for young flyers. Responsibilities included registering new members, distributing welcome packs, and providing exceptional customer service to ensure a positive and memorable experience for all travellers.