Tanya Vaughan Email & Phone Number

Boise, Id, Us

Founded Ink Spa with partner in June 2021 offering a premium experience for busy professionals.

I've consulted with many firms for over 15 years. I'm experienced in leadership, digital and traditional marketing strategy to execution, ecommerce including Amazon FBA and Marketplaces like Walmart, eBay and Etsy, B2B/SaaS/tech and even finance. I love to come into a company and add immediate value by making improvements, building teams, improving processes, increasing sales and customers, and then ironing out any wrinkles before I move on to the next opportunity where I can make a big impact. Want to bring on a fresh set of eyes and new ideas? Reach out! I welcome a conversation about most any opportunity.

Dover, Delaware, Us

Drive growth and leadership as contract CEO for Onfolio's largest portfolio property, Proofread Anywhere. PA creates and sells digital products including courses and ebooks - specifically in the space of work-from-anywhere side hustles and/or careers.

Miami, Florida, Us

The Bali Market specializes in the procurement and sell of high-quality, authentic Turkish towels that are produced with sustainability and environmental friendliness top of mind. We are ecommerce only and sell to the US, Canada and Australia and growing to add additional countries.

Boise, Id, Us

Purchased, optimized, grew and sold established company. Purchased in March, 2019 to take it from a primarily B2B wellness organization with a physical location to a multi-channel, direct to consumer D2C e-commerce business that could be run from anywhere. Upon acquisition:• Evaluated and outsourced fulfillment to a 3PL reducing monthly overhead costs 30% and taking the company virtual• Changed shipping providers improving both costs and customer experience• Streamlined private label portion of the business to provide better profitability with less overhead• Optimized manufacturing relationship to establish better processes and partnership• Increased e-commerce conversion rate through usability enhancements, customer service features and marketing/remarketing efforts.• Implemented subscriptions for monthly recurring revenue• Doubled gross profit and grew net income >3x in the first 6 months• Increased YoY revenue by 31.4%• Sold company for a 100% return 19 months after purchase

Twin Falls, Idaho, Us

VP Marketing & Ecommerce - Contract:Contracted as VP of Marketing for a $40M ecommerce business, Plant Therapy. My role, in addition to marketing, included helping transition the company with aggressive growth to a more scalable model through leadership, process and team building. Achievements included:• Recruited, hired and developed team of marketers with specialized expertise• Trained and implemented process and project management (Asana) company wide• Actively involved in developing company strategy on the executive team• Developed marketing and sales strategy and implemented results tracking • Established annual marketing campaign calendar and planning process• Activities yielded 38% YoY revenue growth With over 15 years of client-side experience in leadership, digital and traditional marketing and finance and 4 years in marketing agency executive management and business development, my skillset is in building high-performing, results-driven marketing teams. My last 10 years of experience has been for high-growth businesses in transition phases that require a leader to not only build a team but also build in scalability and process. This is what I love to do! If you're on a rapid growth trajectory and need a proven leader to take your company to the next level, I'd love to help you get there.

Boise, Id, Us

As Chief Digital Officer at DaviesMoore (now 116 & West) I compiled a team of digital experts to design and execute strategic, integrated online marketing campaigns for our clients. We believe inbound and outbound marketing strategies drive results and we staff our digital services team to ensure our clients don't just run one-off digital campaigns to check a box but they execute integrated digital strategies that not only complement but accelerate offline marketing efforts. Hiring great talent isn't enough. It's equally as important to develop them over time, so I focus on this in my leadership role and try to set an example by furthering my own development both in disciplines and in leadership. I'm constantly learning and hope to inspire those on my team to do the same.Another area of strength and contribution is in developing process and and streamlining workflows providing scalability for rapid growth. In the first two years, my expertise, process and team building helped more than double the size of the agency. Last, but definitely not least, is my focus on developing a fulfilling and rewarding culture. Forced fun is a culture killer. I believe in creating an environment where employees are encouraged to initiate their own shenanigans.Digital Services under my leadership:Digital Marketing Strategy & Execution-B2B inbound marketing strategy-B2C and D2C marketing and e-commerce-Persona development-Customer and database segmentation -Content Marketing (blogs, articles, infographics, video, case studies, white papers, -SEO/SEM-Social Media Marketing & Advertising-Email marketing-Programmatic Display Advertising -Web strategy - design, architecture, development, usability, e-commerce, analytics-Marketing Automation - strategy, implementation (Marketo, HubSpot & SharpSpring Certified)Whatever your company's objectives, there is a digital component to your overall marketing strategy that will ensure you exceed your goals.

Boise, Idaho, Us

Director of a high-performance B2B technology marketing team. We execute against a marketing strategy I set that includes inbound marketing as a major component to drive revenue for the business. My strengths are in building and leading teams that strive to adopt the best practices of modern marketing methodologies often educating executives and other team leaders. I build teams that work extremely well together to obtain common goals. My teams often set the bar for the rest of the organization from an innovation, production, process and team culture perspective. Adapting my leadership style is key to my success. My team knows I genuinely want their feedback and encourage it - even if it stings a little. I'm not a hard ass but I get results because people like working for me - we have fun and know when some comic relief is in need, I recognize and acknowledge warranted efforts and I always have their back. People on my team know they can be brutally open with me - language, humor, whatever - and not worry they're going to end up in HR's office. One of my tenets as a leader is to stay in tune with what it takes to do the job of every individual on the team. I often roll up my sleeves to help implement a campaign, program or new technology. E.g. when we launched Marketo for marketing automation, I took training, did much of the work to set up and create initial programs/campaigns. I have a solid understanding of what we can do with the system, the challenges, and the daily work flows of those who manage the platform so I don't minimize their efforts. Other things I know how to do/lead:- SEO & PPC (SEM) - Affiliate Mktg- Email Mktg- Social Media Mktg- Content development - from the old school (e.g. white papers) to the cool (e.g. infographics)- Digital media buys - Content syndication (free-fee)- Web site optimization (conversion rate optimization)And all the traditional stuff too:- Press/Analyst Relations- Events- Print ads- Sales tools

Boise, Id, Us

Vice President of Marketing• Develop and execute marketing strategy for $250 million e-commerce business.• Forecast and manage complex, $10 million budget within 3% variance.• Hired and managed high-performing marketing and business development team of 15 people (started as a team of three). • Awarded non-standard recognition developed by my team for outstanding leadership. • Created acquisition and retention marketing programs instituting lifecycle marketing strategies. • Launched Email, SEO and SEM programs; optimized Events, Print and Affiliate strategies cutting cost and improving ROAS.• Built business development team to initiate and drive strategic B2B partnerships, developing product and solution road maps. • Developed GTM plans for new private label product launch.• New marketing strategies drove a year-over-year revenue increase of 31% from 2009 to 2010 and tracking at 28% growth in 2011.

San Jose, California, Us

Responsible for driving global online acquisition for the Norton brand via search engine marketing (SEM) programs with Google, Yahoo!, MSN and other global search partners. Optimize paid SEM strategy, oversee day-to-day management of the SEM agency, and track, analyze and report on program success, lead SEO/SEM integration across Symantec. Manage all aspects of the global search engine marketing program including keyword mining, continual ad copy/landing page optimization, fraud detection and measurement/analytics Generate results reports and trend analysis to deliver actionable recommendations for improving program ROI and efficiency on a weekly/monthly/quarterly basis Develop and maintain project plans to update internal stakeholders on status of campaigns. Lead paid search status/results meetingsMonitor and report on competitor SEM programs Understand and educate the company on developments and trends in the SEM marketplace, including plans for adapting to changes

Houston, Texas, Us

Search engine marketing and optimization strategy and execution. Current position: Worldwide Search Engine Optimization Manager for Hewlett-Packard Company. Responsible for HP SEO Strategy, training, web standards for SEO (including audit and compliance), natural search metrics and top-level site optimization. Lead worldwide HP SEO council. Previous position - Internet and Search Engine Marketing/Optimization: Multi-million dollar PPC budget, content/contextual placement, pd inclusion. English & Spanish campaigns. Report conversion and ROI metrics. Consultation and support for optimization of web content and source code for natural ranking. Administer SEO projects within overall HP strategic framework to improve natural ranking on hp.com sites. Segment web content manager:Develop and maintain content for marketing web sites and customer emails supporting printing and imaging initiatives. Ensure best usability experience web sites through close integration development teams.

Houston, Texas, Us

Us

Commercial Loan Underwriter, Financial Analyst • Underwrote multi-unit, multi-million dollar loan requests for securitization across various industries. Evaluated credit worthiness of borrowers and identified potential business risks utilizing financial statements, tax returns, personal and business credit reports and an advanced Excel analytical model.• Composed formal transmittal summary report of analyses for presentation to and approval by credit committee (consisting of directors and vice presidents) and warehouse lender (Prudential Securities).

Boca Raton, Florida, Us

Retail Accounting Supervisor and IT Business Analyst (6/1996 – 4/1998)Provided financial reporting and analyses of retail and product enhancement divisions for sales, management and accounting for both retail and internet-based sales channels. Managed accounting and sales support for all functions of retail; worked closely with management on budgeting and forecasting. Acted as Business Analyst for Accounting and Retail to facilitate technological implementation.Stock Plan Coordinator/Supervisor (9/1995– 6/1996)coordinated and managed company-sponsored stock plans including stock option and purchase plans. Created and presented stock plan overview training to new employees at all company sites.Developed, coded and maintained company's intranet stock plan web pages.Contributed to annual proxy preparation and investors’ annual meeting event management.

Mba, Business

Ba, Finance