Tanya is seasoned marketing executive with extensive experience spanning Fortune 10 tech companies to entrepreneurship. She is a serial revenue builder with deep expertise in ecommerce, digital and traditional marketing, and business leadership. While starting in finance and underwriting for Micron and Amresco, her digital marketing career began at Hewlett-Packard, where she pioneered SEO strategies globally and launched many of the company’s first SEM campaigns, setting her on a trajectory as an early adopter of digital marketing technologies.At Symantec, Tanya managed a $7M global SEM budget for the Norton Antivirus division, integrating SEO and SEM strategies for the first time at the company. As VP of Marketing at Bodybuilding.com, she played a pivotal role in doubling the company’s revenue from $200M to $400M. She expanded the marketing team from 2 to 15 people, and launched successful SEO, SEM, and email marketing strategies that contributed to YoY cross-channel revenue increase. Her efforts grew organic traffic by 32%, with revenue from organic increasing by 27% YoY.Her entrepreneurial journey began with the acquisition and growth of ecommerce businesses, such as The Bali Market and Effective Natural Products, where she streamlined operations, reduced overhead, and achieved significant profit growth before exiting. She implemented key technology and automation processes that improved customer experiences and increased profitability. Most recently, as the cofounder of Ink Spa, Tanya has successfully built a brick-and-mortar brand in the salon and spa industry, showing her adaptability across industries.Tanya's leadership experience includes serving as VP of Ecommerce, Marketing & Sales for Plant Therapy, where she led a $37M essential oils business through a rapid scaling phase, and as Chief Digital Officer for DaviesMoore, a marketing agency she helped grow significantly. She has also served as a contract CEO for Onfolio Holdings, managing P&L and driving profitability for their largest portfolio company.Her career reflects a consistent track record of growth, innovation, and transformation across technology, ecommerce, SaaS, and retail sectors, with a passion for digital marketing and process optimization. Tanya has spoken at several industry conferences, including Search Engine Strategies, PubCon and eTail.