C-Suite management consultant to media and consumer products businesses delivering growth strategies, and sales channel management and development. Employing a distinctive, rapid, and in-depth business analysis to identify the investment, resources, and processes required to fast-track the path to maximum growth.⸗ Fractional COO, providing executive leadership, corporate strategy, operationalized sales processes and performance metrics, pipeline generation/management, and pricing models⸗ Identification of revenue priorities, optimization of P&L, planning, and forecasting ⸗ Delivered 3-year strategies, identifying immediate aggressive revenue growth to channel long-term investment ⸗ Led e-commerce strategy (product and tech) resulting in growth of +60% in 8 months⸗ Developed and overhauled 3PL solution leading to cost-savings and improved e-commerce shipping⸗ Created a product development strategy that increased margin by 20%, drove sales growth ⸗ Negotiated multi-million-dollar partnership deal terms and quarterbacked high value contracts to full execution in beverage alcohol, direct to retail, apparel, home, mobile gaming

DRIVING GROWTH GLOBALLY AND PROVIDING SENIOR LEADERSHIP GUIDANCE :: Global sales and distribution, key market strategy for growth and optimal commercialization of entertainment properties ‖ Leadership of the global sales team and business development :: led the US retail pitches, analytics and presentations to secure triple-digit growth ‖ Created a vision and strategy for rapid growth through licensing, talent optimization, retail planning, and business reviews‖ International :: overhauled the international organization, including talent, realignment of the distributor network, with a focus on territory support and planning with local licensors, established distributors in new territories, and created distributor contracts securing annual sales’ minimums (245% growth over previous year), minimum guarantees and marketing commitments at 52% of total international business‖ Developed US and International second-year in a row, triple digit growth targets‖ Negotiations of major licenses including Disney, Warner Brothers, Netflix and Amazon with sound contracts, and favourable deal terms. Led a best in class renegotiation of deal terms, to pivot in environment of escalating manufacturing and shipping costs‖ Developed a global playbook for the launch of a Triple A priority property with Disney‖ Optimizing strategy for China and key priority international markets, with praise from Regional Licensor Executives at Disney and Warner Media

CANADA AND MEXICO LEADERSHIP ::II Delivered 23% growth for 14% of the International Consumer Products' revenues and have been charged to lead growth for International in 2020. Recognized for transformational leadership in developing leaders and high performance teams. II Developed multi-market annual business strategy, refining processes to improve efficiency and focus, while rallying supporting departments within the organization. Leading strategy and support on-air (programming/marketing) of new and existing TV shows, portfolio optimization, prioritization, marketing, advertising, consumer product strategy and category development (across 8 consumer products' categories) and partnerships (retail, broadcast, third party). STRATEGY AND BUSINESS DEVELOPMENT ::II Identifying/evaluating new strategic partnerships in collaboration with the clusters/local markets while facilitating info-sharing back with the CP Leadership team for further assessment and global considerationII Working with the SVP to structure and negotiate strategic partnership deals including commercial agreements, co-productions, equity investments, etc. partner with BALA to manage long form contract negotiations II Build business plans and financial projection models for new strategic partnerships and IP acquisitionsIn partnership with the SVP, we have developed Nickelodeon’s long term CP strategy, and currently am developing localized strategies in partnership with business leads in key territories  Contributing to the authoring and deployment of International strategy by key market, ensuring they are linked to overarching CP strategy and have sound financials that pivot with each shift in the market and financial estimate Through a strong understanding of market strengths and weaknesses and analytics on macro market dynamics, market indexing, broadcast, distribution and retail landscape, have provided executive guidance on strategy

Designated to lead two territories (Canada and Mexico), with P&L ownership for Consumer Products and a global team within the Viacom International Media Networks organization. Appointed to head the International Content division to oversee business development, and strategy for Media (home entertainment/video games) and publishing in the Americas, Asia, Europe and the Middle East. Spearheading over 200 global business partnerships and 350 contract negotiations. C-Suite reporting structure and partnership management, budget (P&L management), for a $240+ million dollar business at retail. Demonstrated success in global communications, team leadership and sales/business development, through vision, strategy and overhauled processes. Set record in global (ex-USA) sales growth at +44%, outpacing the last few years, while improving forecasting methodology and business reporting tools. Charged to lead the English Language Learning global curriculum, branding strategy and launch.Strong results achieved in key markets at improving processes, brand positioning, product development, strategy and communication.Reorganized talent to implement strategy and process, global creative communication tools to improve speed to market and provide transparency in product development and reduce resource issues.Developed a global "SuperTeam" of over 25 people, with a focus on globalizing strategy process, resources, unifying both formal and informal direct reports driving growth and brand position within Content Business.

II Awarded prestigious Viacom President’s Award for leadership and exceptional growth of over 55% in 5 years through a fundamental business redirection, transitioning the Canadian business unit from an underperforming and disjointed agent model into a focused and performance-driven direct modelII Curated bespoke marketing and advertising campaigns that tied customized television commercials, YouTube short-form content, influencers, in-store merchandising and POP commitments with consumer facing events II Reinvigorated partnerships to extract and exchange value by authoring and executing a new vision and strategy that married our objectives with those of our key partners such as broadcast partners, Paramount, retail partners and over 160 licenseesII Maximized existing media and CP portfolio, by managing lifecycle of mature brands/properties and launching 7 new TV and theatrical properties, with a focus on consumer awareness and sales across multiple categories

II Revived floundering sales with key accounts, realigning the sales and marketing strategy for the Canadian market and delivered 48% sales growth in 5 months II Improved profitability and margins by boosting forecasting accuracy from 43% to 86% (improved demand planning, pricing and margin analysis, ad planning, metrics and ROI, allocation and assortment planning, category management, new product launches, SKU rationalization and merchandising)II Optimized key seasonal sell through by realigning and refocusing marketing resources

 Delivered industry leading growth of +400% in 4 years leading to top North American Sales Person & Top Sales Team for Disney and awarded Vendor of the year & Account Exec of the Year at Toys “R” Us Devised and deployed innovative marketing campaigns at retail, to drive growth during the 2008 global recession Launched 14 new TV/film properties in the Canadian market and commercialized evergreen properties Negotiated and formed a partnership between Toys “R” Us, to act as the strategic partner in multiple national programs and Cineplex, for the launch of theatrical releases, with strong 365° consumer engagement