Tanya Wilson work email
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Tanya Wilson personal email
Fearlessness is a cornerstone of who I am, and how I operate as a creative and a leader. It’s how I’ve approached building brands that don’t just get noticed, but get talked about. I specialize in shaping brands that are sharp, elevated, confident and fun. That have swagger and feel smart, but also feel approachable. From tone of voice development to full-funnel brand architecture, I help clients create consistent, breakthrough copy strategies that can flex across every touchpoint—from SMS and email to national TV. My work has generated press for brands like TJ MAXX, KFC, Midol, Burger King, Navy Federal Credit Union, Angel’s Envy, JetBlue and more. It’s been been recognized by Cannes, The One Show, the Effie’s, Webbys, WARC Awards, AdWeek, AdAge, ABC News and ESPN Strategically minded but creatively focused, I thrive in a leadership position where I can utilize big picture thinking, shape high-level concepts that can translate across mediums, mentor art and copy teams, execute large-scale campaigns that drive results, and most importantly, have fun.
3 Mad Fish
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Creative Director3 Mad FishSouth Lake Tahoe, Ca, Us
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FreelanceSouth Lake Tahoe, Ca, Us
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Contract Creative Director/WriterSharkninja Jun 2024 - Sep 2024Needham, Ma, UsCreative Director/Copywriter helping shape brand narrative for SHARK's largest beauty product launch of 2024—the SHARK Flex Fusion. Led copywriting efforts, brand messaging strategy and worked with influencers to distill complex product insights into breakthrough product claims. Wrote video and social content for celebrity hairstylist Chris Appleton. -
Creative DirectorMullenlowe U.S. Jul 2022 - Jun 2024Boston, Los Angeles And New York, UsCreative Director overseeing Midol, T.J. Maxx, Aleve, Iberogast, Banner Health and Yieldstreet. Lead cross-functional teams of 20+ team members providing oversight on all things campaign development, creative execution, creative strategy, brief building, branding + identity, TV production, brand storytelling and content strategy.Drove a 20%+ increase in sales, garnered 1.1 million earned media impressions, and evolved Midol's brand voice with package redesign & social influencer campaign.Launched the rebrand of TJ Maxx—modernized the retailer and developed a brand voice that spoke authentically to women. Directed 360-degree brand campaign inclusive of PR activations, national TV and OLV, and paid ads across Meta, TikTok and YouTube. -
Associate Creative DirectorMullenlowe U.S. Apr 2021 - Jul 2022Boston, Los Angeles And New York, UsAssociate Creative Director on T.J. Maxx, Angel's Envy Bourbon, and Navy Federal Credit Union. Managed creative teams across art and copy—spearheaded brand storytelling, content strategy, social media and TV production. Generated international press and garnered 2.3 billion media impressions with award-winning gun-violence campaign for Change the Ref.
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Senior CopywriterMullenlowe U.S. Apr 2019 - Jan 2021Boston, Los Angeles And New York, UsLaunched JetBlue Mint—JetBlue's elevated first-class offering—including a conceptual social-first campaign that drove 25% increase in digital engagement and 10% increase in Mint bookings.Pitched and won Navy Federal Credit Union and Humana. Wrote consumer-facing copy that shaped brand voice across digital content, social and traditional media for JetBlue, Navy Federal Credit Union, Burger King, Royal Caribbean, Avis and Whole Foods.
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CopywriterMarc Usa Jun 2016 - Jun 2017Pittsburgh, Pa, UsPennsylvania Lottery / Belle Tire / Rite Aid / Andy Warhol Museum / Make-A-Wish / Conair / Eclair / New Business -
Jr. CopywriterMarc Usa Jun 2015 - Jun 2016Pittsburgh, Pa, UsPennsylvania Lottery / Rite Aid / Andy Warhol Museum / Pittsburgh CLO / United Way / New Business
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Creative InternEbay Inc May 2013 - Aug 2013San Jose, Ca, Us• Redesigned and produced new integration for PayPal Shopping consumer search experience• Created means of internal communications for cross functional teams of consumer marketing handle• Consumer marketing strategy development, website UI, banners development and other digital -
Interactive Production InternMckinney Sep 2012 - Dec 2012Durham, Nc, Us• Assisted in the development and implementation of McKinney’s first DOOH• Collected data and market research for a start-up• Did quality assurance testing for website UI/UX• Contributed to projects for digital strategy
Tanya Wilson Skills
Tanya Wilson Education Details
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West Virginia UniversityAdvertising -
Elon UniversityStrategic Communications
Frequently Asked Questions about Tanya Wilson
What company does Tanya Wilson work for?
Tanya Wilson works for 3 Mad Fish
What is Tanya Wilson's role at the current company?
Tanya Wilson's current role is Creative Director.
What is Tanya Wilson's email address?
Tanya Wilson's email address is ta****@****owe.com
What schools did Tanya Wilson attend?
Tanya Wilson attended West Virginia University, Elon University.
What are some of Tanya Wilson's interests?
Tanya Wilson has interest in Adventurefoodphotographydance, Adventure, Adventure Food Photography Dance, Dance, Photography, Food.
What skills is Tanya Wilson known for?
Tanya Wilson has skills like Advertising, Integrated Marketing, Social Media, Copywriting, Public Relations, Creative Direction, Digital Strategy, Marketing Communications, Facebook, Creative Campaign Development, Brand Development, Adobe Premiere Pro.
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