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Client Success Director and Chief Strategy Officer hybrid having led F500 and start up brands in technology, food and beverage, health and fashion to go to market.Now running The Beautiful Truth, a strategic communications consultancy. We uncover illuminating insights that lead to strategic pivots in brand positioning, product development, communications, and business roadmaps. We specialize in creating mission-led, brand building movements that secure customer loyalty and provide a high-growth business trajectory.My global branding expertise spans aspirational consumer brands in food and drink, health and beauty, and technology. I have delivered creative campaigns for clients such as Facebook, Google, Backroads, Dockers, Elizabeth Arden, and Vitamin Water, some of which have been featured by Malcolm Gladwell in The NY Times and launched as mini-series or short films. I also have a keen interest and knowledge in Automated AI solutions, blockchain and defi, and serve as an Advisory Board Member for Smartup Capital, a venture capital firm that invests in new-tech innovations.KEY CLIENT PARTNERS: Google, Facebook, Microsoft, Intel, BMW, Subaru, Levi’s, Nike, Birdie, EverViolet, Claude, Dockers, TacoBell, P&G: Crest, Ariel, Olay, Almond Breeze, Dignity Healthcare, Onebody, Secara, Starfish Health Partners, Backroads, Bella Pictures, Una Vida hotels, Circle USDC. KEY AGENCY PARTNERS: Saatchi, FCB, Y&R, Grey, Cibo SF, Perreira O Dell, Argonaut, Hatch, Mekanism, Material, Greenberg, Isacorp.Global career in planning and executing strategic communications campaigns in UK, US, Middle East and Asia.
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Truth Bomber2BtruthCalifornia, United States -
Chief Strategy Officer (Cso)Creative Chain Llc Oct 2024 - Present -
FounderOh...The Beautiful Truth Feb 2015 - PresentCreative strategy consulting team leading brands through pivots in positioning, product development, communications and business roadmaps. Focused on creating mission led brand building movements to sure up customer loyalty and provide a high growth business trajectory and drove adoption through innovative, buzz-worthy campaigns across digital, social, video, events, and experiential channels.* Developed the Microsoft "Corporation of One" brand platform for Lumia, increasing brand favorability by 22% through emotive storytelling and cultural relevance.* Repositioned Elizabeth Arden as the “Doorway to Whole Beauty” and developed the integrated campaign “What makes her beautiful” influencer campaign increasing global sales by 28% and readying the company for record breaking acquisition by Revlon.* Pioneered Facebook’s “Memories” campaign and partnership with Shutterfly for reviewing and downloading memory books.
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Advisory Board MemberSmartup Capital Feb 2020 - Feb 2022New York, Ny, UsSmartUp Capital is a venture capital firm based un NYC that has been managing new-tech investments since 2011. Responsible for trend spotting emerging blockchain enterprise initiatives and introducing winners to the board for promotion into the deal flow pipeline.* Spearheaded SmartUp’s involvement in TechCrunch as a panel member. Introduced Canix and AlphaHealth for funding.* Created the SmartUp education initiative - ICAN 2 ICON - a community for young entrepreneurs, investors and coaches to lead entrepreneurs from concept to market.* Forged strategic partnerships with a global advisory team from Cornel and Stanford accelerator programs. -
Managing DirectorHatch Design 2013 - 2014San Francisco, California, UsSpearheaded new business development and marketing strategy for this award-winning design agency. Identified emerging consumer verticals and pitched creative branding solutions while acting as a trusted advisor to founders on building compelling brands.* Secured new clients including Vitamin Water, Modern Table Foods, Nuud Cosmetics, Thrive Algae, Da Vinci Robotics, Late July Foods, Nude Cosmetics, Columbus Foods, Da Vinci Robotics, and Sterling Vineyards* Developed innovative marketing strategies blending consumer insights, cultural trends, and novel brand activations.* Increased agency revenue by 38% year-over-year through strategic positioning and creative brand storytelling. -
Senior Brand StrategistPathfinder 2010 - 2012Branding consultancy focused on solving problems with innovative ideas that create inspirational brand interactions with consumers in a million different ways. • The latest brand questions answered: What is the future of beauty? Where is the technological horizon for consumers? How can you create community for cigar aficionados? What will make Italians trust a robobank?• Creative qualitative research techniques used: ethnographies, creative workshops, target documentaries, diaries, wardrobe studies, digital ethnography, street scene intercepts, brand museums, in depth interviews, shopalongs, friendship groups and instant think tanks.• Some Clients: Intel, Ciba Vision, Davidoff, Accion, Fineco Bank, BMW, Dignity Health, Nike, Levis, Fibre Tibet, Hyperion Publishing, Sotheby’s, One Body, Starfish Health Partners, Secara, Elizabeth Arden
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Regional Planning Director - AsiaSaatchi & Saatchi 2008 - 2009London, Greater London, GbSpearheaded integrated brand marketing and strategy for P&G's portfolio of brands (Crest, Ariel, Olay) across Asia - China, India, Malaysia, Philippines.* Pioneered the "Crest - Smiles That Make a Difference" campaign supporting 4 product pillars and 27 variants through an innovative documentary-style TV campaign.* Campaign increased brand awareness by 35% and generated $120M in incremental revenue.* Planned and executed SAATCHI's annual insights conference "Xplor - The changing face of consumerism across China" for 500+ attendees.* Awarded the Olay brand for strategic excellence. -
Brand StrategistPathfinder 1998 - 2008See above.
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Vp Management SupervisorFcb Global 1994 - 1998New York, New York, UsLed integrated brand management across diverse platforms for consumer brands such as Dockers Khakis, Levi’s & Taco Bell. -
Account DirectorSaatchi & Saatchi 1993 - 1994London, Greater London, GbSet up Saatchi & Saatchi Philadelphia and hired all key players in order to better service Silo Inc, a Philadelphia based Client.
Tanyia Kandohla Skills
Tanyia Kandohla Education Details
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University Of GreenwichPhilosophy And American Literature -
Chartered Institute Of MarketersMarketing
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AaaaAdvanced Advertising Studies
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CamMarketing Cert
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Ivan On Tech AcademyBitcoin
Frequently Asked Questions about Tanyia Kandohla
What company does Tanyia Kandohla work for?
Tanyia Kandohla works for 2btruth
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Tanyia Kandohla's current role is Truth Bomber.
What is Tanyia Kandohla's email address?
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What schools did Tanyia Kandohla attend?
Tanyia Kandohla attended University Of Greenwich, Chartered Institute Of Marketers, Aaaa, Cam, Ivan On Tech Academy.
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Tanyia Kandohla has interest in Health Care, Chess, Business, Web Design, Snowboarding, Hinduism, Finance, Michael Jackson, Small Businesses, Hotels.
What skills is Tanyia Kandohla known for?
Tanyia Kandohla has skills like Integrated Marketing, Creative Direction, Brand Architecture, Advertising, Strategy, Customer Insight, Brand Management, Digital Marketing, Marketing, Qualitative Research, Fashion, Start Ups.
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