Yi Ling Tan Email & Phone Number

Singapore

Singapore

Singapore

Reporting directly to the Head of Online Business Group, I am responsible for leading Performance-Driven campaigns across 7 markets. This role covers programmatic display, SEM, paid social & affiliate marketing.- Reviews media performance across all media buys and works with media agency to help optimize- Managing budgets for 7 markets and campaigns across.

Singapore

Singapore

• Responsible for conceptualizing, developing Always-On strategy and performance KPIs in 17 markets across paid channels (display echo and retargeting, paid search and social) to drive brand affinity, consideration to.
• Manage Performance Marketing’s annual media budget across markets and channels, and forecast to deliver against media and commercial KPIs
• Subject matter expert on digital channels, set-up and management of digital marketing infrastructure (tag management, campaign tracking, analytics etc.)
• Work closely with agency of record and partners to achieve set KPIs
• Analyse performance metrics, website and commercial data to optimize performance and identify potential markets to push/budget shifts
• Drive performance ROAS and CPA through analysing optimal channel mix and providing data-driven recommendations

Singapore

• Proud to be offered a role under Starwood/Marriott International after my 6-months long internship at Sheraton.Data Analysis
• Analyse, track results and report monthly on digital (search, email and web) efforts using Omniture and web analytics tools for actionable insights and improvements to channel performance
• Analyse conversion and revenue trends to identify opportunities for revenue optimization
• Work in tandem with internal teams to build new digital conversions throughout the yearCampaign Management
• Collaborate with Regional team in all aspects of regional-based projects to drive campaign successOn-site Optimization
• Responsible for optimizing and updating content on brand website in order to drive traffic growth and conversion rates.

• Prior to the merger on September 23, 2016 with Marriott International, I was part of Starwood Hotels & Resorts’ APAC Digital Team.
• Support the needs of regional teams and agencies to implement paid digital and content marketing tactics for 380+ hotels in Asia Pacific
• Assist in building landing pages for divisional campaigns
• Assist in launch of campaigns in for both Global and APAC division
• Use of Adobe Analytics (Omniture) for tracking and data analysis
• Monthly reporting of data to support the digital and sales team

• Overall
• Assist a local enterprise in scaling up its business in the industry it is in
• Created a marketing plan and campaign for the enterprise
• Worked closely with the SME to ensure that marketing strategies are in-line with the company's needs and expectationsResearch
• Drafted and conducted primary research
• On-site surveys and mystery shopper roleOutcomes

61 Ubi Ave 2

• Internal Role
• Develop collaterals and implement marketing strategies for brand awareness and increase sign-up rates of its new membership programme
• Developed media kit for company to be used as sales pitchSocial Media
• Manage websites and other social platforms content
• Developed collaterals for landing page, banners and OOH billboardsWebsite
• Assist in SEO for the company

- Performed monthly update of database and data entry for all constructions approved by BCA- Analysis of construction buildability points and assessment of the construction

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Activities and Societies: SMU Handball Club

Bachelor'S Degree, Marketing

International Student Exchange Programme - Year 3 Semester 2

Science

Activities and Societies: Handball