Tao Cui Email & Phone Number

中国 北京

北京

【Online Marketing Tools for Store Managers -- APP & WeChat mini program】-- Researched 2000 Mi Stores, 80% of them were short of handy online marketing tools, like standard poster gallery, E-commerce platform, and viral marketing medium-- Led a development team of 7 people to build up the online marketing tool set. Store managers can share product purchase link to WeChat friends from the Sharing APP. Consumers click the link and enter WeChat mini program, where they can purchase online or visit the store offline. Either way, managers can earn the commission-- In 3 months, our WeChat mini program attracted 450K unique visitors, 1000 beta test managers generated 10K online orders, 18K store orders, and 20 million yuan sales income【Xiaomi New Retail Exploration Project -- Large touch screen & Checkout-free system】-- Led a development team of 5 people to create the self-service shopping system in Xiaomi Shenzhen flagship store. Customers can complete the whole purchasing process within an 80-inch large touchable screen. Thanks to the fabulous job of our design team, the UX design of our system received“2018 Red Dot Design Award”-- Visited and studied the top players and solution providers of checkout-free stores. Customized the design of checkout-free system for Mi Home with the integration of products like WeChat mini program, face recognition and RFID identification【小米门店商家端线上营销工具 -- APP/小程序】-- 调研2000家小米线下门店，发现80%的店长都会在微信做线上营销，但是缺乏统一标准的素材库，沉淀客户的平台，以及裂变传播玩法-- 针对上述痛点，作为产品负责人，带领7人团队策划和开发：面向店长的去中心化流量运营工具APP，店长通过APP获得统一的商品素材和链接，并分享给消费者。消费者点击分享链接，进入微信小程序下单，选择线上购买或到店交易。店长则从中获得线上推广佣金或门店销售利润-- 内测3个月，『小米掌柜精选』小程序获得45万独立访客，1000名店长通过分享获得了10000万个线上订单和18000个门店订单，产生了2000万销售收入【小米无人零售探索 -- 可触摸大屏/无人零售系统】-- 作为产品负责人，领导5人开发小组于小米之家深圳旗舰店落地大屏自助购物系统。消费者通过简单的手势操作，便可在80寸可触摸大屏上一站式完成选品、加购、付款、取货全流程。来自小米生态链的项目设计团队凭借人性化的系统界面设计获得2018德国红点设计奖-- 调研市场头部无人零售店及其技术供应商，结合小米之家的业务场景，规划整合小程序、人脸识别、RFID商品识别、闸机等多项技术，以实现有小米特色的无人零售体验。该项目预计于2019年在小米之家小米科技园店落地

Beijing City, China

【Lenovo Training-Sharing Platform -- Website】-- Researched the training environment in Lenovo, 70% of trainings were organized by different departments. Therefore, a company newbie like me can only access trainings within my own department-- Considered the rise of sharing economy like Uber, I decided to utilize my spare time to gather a team and build a training-sharing platform for Lenovo from the ground up. Based on the user feedback and data, we continuously iterated the platform. It transformed from a basic billboard to a corporate training management system-- 30K Lenovo employees have benefited from the platform, which saved training organizers 50% of management time and increased 200 trainings per year for employees【联想跨部门培训共享平台 -- 网站】-- 当时作为刚入职场的新人，感觉公司培训机会寥寥无几，调研后发现，联想70%的培训都由各部门自行组织，因此普通员工只能接触到自己部门的培训-- 借鉴共享经济的思路，用业余时间组建团队，从0到1搭建联想培训共享平台，并基于用户反馈和使用数据不断迭代，使平台从最初的『公告栏』逐渐发展成集宣传、报名、互动、积分为一体的『培训管理系统』-- 至今依然持续影响着3万联想人的培训体验，不但为培训组织者节省了50%的培训管理时间，还为员工每年增加了200+个培训机会

Greater Los Angeles Area

-- Analyzed 300 Amazon customer reviews of 2 Belkin Bluetooth music receivers and recommended product evolvement-- Reviewed product features, competitive marketing and pricing of 100 Bluetooth speakers and headphones to prepare for the new product launch

Greater Los Angeles Area

-- Identified and assessed 26 worker productivity tools leveraging analyst research, marketing information and direct user feedback by using the tools-- Determined leading practices for recommendations to increase operational efficiency and created an implementation and deployment plan for 4 recommended toolsets-- Designed a marketing communication plan for end user adoption and presented the project results to the CIO and the SVP of Operations Strategy

Greater Los Angeles Area

-- Analyzed the E! Online international traffic through Adobe SiteCatalyst and Adobe Insight to provide recommendations for improvement on visitor acquisition and retention-- Created workflow documents for the international banner advertisements creation, which improved productivity and training efficiency by 30%-- Refined and maintained the monthly social media report to track the international marketing campaign performance

Greater Los Angeles Area

-- Developed the business plan for a spatiotemporal sports analytics technology and successfully helped researchers get $80,000 research funding from the University of Southern California-- Conducted primary and secondary market research in NBA, NFL and ESPN to implement commercial feasibility analysis-- Composed the customer validation and business model report to prepare the final funding pitch

Greater Los Angeles Area

-- Drafted HTML5 websites using MOpro website builder for 3 clients in 1 month-- Researched the internal collaboration system, customer service system, website widgets and payment gateways to redesign MOpro’s digital marketing products

Greater Los Angeles Area

-- Established the E-commerce platform for Hour Jewelry on Google Merchant Center-- Executed social media outlet and performed search engine optimization through ScrapeBox for Hour Jewelry to increase its online sales

Annenberg School For Communication, Master Of Communication Management, 3.70

Activities and Societies: Google Adwords Campaign for Hygge Bakery; Google Online Marketing Challenge; WiseSpend App Development Project.

Sun Yat-Sen Business School, Bachelor Of Management, 3.70

Activities and Societies: Merit Scholarship 2008, 2009, 2010; National Excellent Team Title in Google China Innovation Cup

Certificate Of Markets And Management In Europe