Align technical specifications and design with business requirements and expectations to insure successful service delivery.

Apply technical assets in modeling systems that meet both Developers and Clients Requirements

DEVAXY is a software engineering company. It offers consulting services, of custom software development. My role is to find and contract with potential customers who are in the process of digital transformation of their business by offering them the best in class expertise and consultancy services.I'm also driving projects on digital transformation focusing on Cx (Customer eXperience) aspects.

Using Agile methodology, I’m coaching a mix of virtual and on-site team of pre-sales consultants, Solutions Architects, Project Managers, UI/UX designers, Frontend & Backend developers, QA

I was providing consultancy services on sales and projects management with special focus on VAS solutions based on smart cards and mobile handsets technologies targeting meanly telcos and large enterprises in Morocco.

During this assignment my mission was to:Manage and optimize all Nokia merchandising shelves in a data and consumer driven way so to achieve the best results in downloads and revenues per active user on Nokia store, Windows Phone Store (Nokia Collection and Apps Highlights). Also and very important is to create momentum with both consumers and Mobile Apps developers.

During this assignment my mission was to:Manage different projects (in the integration phase) related to ''inwi'' SIM cards environment to meet the Telco GSM launch:1- SIMessenger: MSN Instant Messaging service embedded on inwi SIM cards and associated platform,2- PhoneBookBackUp Service embedded on inwi SIM cards and associated platform,3- OTA services and associated platform,4- Dual IMSI service,5- and other SIM standalone services

- Management of all communications including advertising, promotions, events and sponsorship ensuring all communications reflect and develop the company’s desired positioning on the market,- Championing the updating of overall commercial strategy and the detailing of functional marketing plans- Leadership of the Marketing department, leading, directing and motivating a team of professionals,- Manage work flows and processes in all distribution channels and support functions to enhance productivity, operational efficiency and achievement of business plan targets.- Manage the company logistics processes and logistics partners to ensure effective and cost efficient operations of logistics.

- Animate on regular basis: seminars, workshops, specific themes around Nokia new technologies introduction with top management team in selected operators within the region (e.g. Mobinil, Etisalat Egypt, Vodafone, Orange, Maroc Telecom, MTN, Meditel …etc.)- Introduce new and compelling long-term business propositions in key domestic markets (i.e. 9 countries from 22) to ensure the perceived Nokia leadership in new technology areas,- Business Development activities : identify and conduct different projects with partners to customize Nokia Mobile devices to be “local” (i.e. Nigerian music album was introduced with Nokia 5310 /5610 Xpress Music),- As part of Products Marketing team I was involved on Mobile devices life cycle Management processes to ensure that Nokia products are ready to be introduced into local/regional sales channels and are customized according to the local requirements.

- Identifies, qualifies and follows up sales prospects in close cooperation with Account Team- Initiates seminars and meetings with the North African operators, clarifies their needs and promotes service solutions to meet the objective,- Service proposals are backed up by GSM operator benefits translated into value based argumentation, - Coordinates the tender work according to Service Tendering Process, - Defining services solution, consolidating and pricing the service offering for submission to the operator - Track on market development, competitor activities and new ideas for networks services. Escalate the information to relevant organizational entities to improve Nokia best practices.

Product Marketing Manager, Start-up Service provider.• Develop product requirements for the setup of a new Value Added Services Provider,• Define business objectives according to Business Plan defined for the new company,• Manage/coach project team during the project plan execution.VAS Product Marketing Manager, Nawras Telecom• Define all related internal processes linked to SIM logistics chain, • Define and manage SIM services project plan,• Coaching Junior SIM Product Managers to manage ongoing projects after the startup phase,• Manage Services Deployment with SIM cards suppliers and VAS platform providers for GSM services launch.

Customers Engineering Manager: • Conduct trainings on large scale for direct sales force & distribution channels teams on Méditel products & services portfolio (more than 15 P&S for B2C and B2B),• Built tailored/specific solutions for verticals to promote Meditel Enterprise voice and data offers,• Organize specific seminars to introduce Méditel Products & Services to Large Enterprises and public sector.SIM & Handsets Manager:• I was in charge of the definition of technical and functional processes for SIM cards and Handsets logistics • Responsible for validation of new mobile phones and SIM cards prior to mass production or distribution,• I Conducted different projects related to new products & services based on GSM technology.