Vincent Chen Email & Phone Number

Shenzhen, Guangdong, China

-Main achievements: Operate microwave oven and refrigerator products to the top of each category, coffee machine at the fourth category, and optimized the account advertising input-output ratio from 5.18 to 12.26-Ads optimization: In response to the problems of inaccurate advertising and high-cost expense, reorganize user portraits and precise keyword databases, adjust daily bidding in time, and successfully reduce the overall advertising ACOS value from 20% to below 10%, advertising input and output ratio improved from 5% to more than 10%-Operation optimization: Conduct competitive product research and market analysis for problems such as low click rates on the product pages and low user dwell time. Optimize the selling points of product pages and copywriting editing of user pain points; Optimize the listing information of product images, size, and display angle; Successfully improved 16 % product click and conversion rate-New product research: To expand the product diversity of the flagship store, refer to amazon market analysis to discover fast-growing products, and verify their popularity through social platforms; Assist the product R&D department in functional design, pricing strategy, and stock planning to customize retro coffee machines, and operated to the fourth place in the category-Brand promotion: To increase product conversion rate and expand brand awareness, contact Youtuber to plan microwave festivals and create discount codes to increase brand awareness search by 37%; re-type flagship store products to meet customer needs such as Prime Day, Thanksgiving, and big promotions, Successfully increased conversions by 32%

Columbia, South Carolina

▪ Counsel and assist 100+ first-year residents to help with personal and working concerns as well as help them adjust to the community living environment. ▪ Create and hold social experience events for residents that can enhance their networking groups, professional, and personal development. ▪ Respond to crisis situations, help with disagreements, mediate conflicts and provide customer service.

Darla Moore School Of Business

a) Networkingb) Current Market Trendsc) Portfolio Updated) Pitchese) Q and Af) Announcementsg) Closing Networking

Shenzhen, Guangdong, China

• Reviewed analysis of commercial loan investment requests; Analyzed discounted cash flow chart, asset validation, special reviews on customer’s company; Presented reports to head office• Participated the expense analysis in products and service lines; Assisted in system implementation and other group assignments• Learnt how financial specialists manage loan serving and support branch sales efforts.

Columbia, South Carolina Area

• Mastered retail and customer service job functions, training new staff on technology and procedures• Reduced accounting errors and financial conflicts through careful money handling practices and daily balance auditing at closing of shift• Assisted coworkers when available, cross-training on other operational functions, strengthening team relationships and improving store quality and efficiency

Bachelor Of Business Administration - Bba, Finance, General, 3.55

Activities and Societies: Carolina Finance and Investment Association, The Carolina Fund, USC Friendship Association of Chinese Students.

Bachelor'S Degree, Business

Activities and Societies: Educated with practical marketing analysis, improved inter-personal skills Witnessed Citi bank financial operation