Marketing / Brand Management Conceptualized and executed promotional schemes to increase the brand's visibility. Prepared management-level reporting on the brand’s performance, needs and forecasts. Managed development of all creative materials for brand communications. Monitored monthly sales charts & new product launch results. Recommended action points for addressing any forecasted variances to volume budget.Client Relationship Management Developed… Show more Marketing / Brand Management Conceptualized and executed promotional schemes to increase the brand's visibility. Prepared management-level reporting on the brand’s performance, needs and forecasts. Managed development of all creative materials for brand communications. Monitored monthly sales charts & new product launch results. Recommended action points for addressing any forecasted variances to volume budget.Client Relationship Management Developed relationships with key decision makers in the target organizations for business development. Managed negotiation activities to finalise deals for smooth execution of sales.  Interfaced with clients to constantly strive to improve customer satisfaction and cultivated relations with them for recurring business.PR Functions Coordinated with advertising agencies for developing communication plans based on specific media objectives and analysed evaluations post-advertising to be utilised in subsequent media plans. Evaluated new communication media from time to time & effectively adopted the same. Gained plenty of mileage for brands through advertisements and various other activities.Team Management Provided direction, motivation & training to the team for ensuring optimum performance. Conducted meetings for setting up marketing objectives, designing and streamlining processes to ensure smooth functioning of the sales operations. Supported the team by providing product & target market expertise to facilitate success of the brand. Show less