Tapan Yadav Email & Phone Number

Gurugram, Haryana, India

• Lead Generation – Independently handled clients for lead generation, wherein leads were sourced through email marketing and automated LinkedIn platform• Search Engine Optimization (SEO) – Guiding the SEO team which included the activities related to local SEO as well as on-page and off-page SEO• Social Media Marketing (SMM) – Independently evaluated the social media posts before publishing on social media platforms such as LinkedIn, Twitter, Facebook, Instagram, Threads and YouTube

Gurugram, Haryana, India

Responsible for Marketing Strategy of Clients

Gurgaon, India

• Market Linkages – Established market linkage between mentha (mint) growing farmers in Eastern Uttar Pradesh and the largest menthol manufacturer named Sharp Mint, through Indradhanush which was a Farmer Producer Company (FPC) incubated by IFFCO Foundation ; over 400 tonne of mentha (mint) oil was sourced through this venture in 2014• Study on APMR Act – Published an article titled “Protecting Farmers : A Legal Framework on Agricultural Marketing” describing the developments in the Agricultural Produce Market Regulation (APMR) Act over the years ; the study concluded that the release of funds to States for more Central Schemes should be linked to implementation of provisions of the Model Act, 2003 than is currently being done • Studies on Retail Sector – Published an article on ascertaining “Impact of Opening Up Retail Sector on Traditional Retailers” in The Mail Today ; the article recommended the timing of opening up the retail sector to coincide with a period of high economic growth, and imposing zoning regulations to keep organized retailers out of residential localities for a limited time period of 3 – 5 years to give time to the traditional retailers to beef up their act ;• Women Equality – Conducted a qualitative study among urban and rural women to ascertain the meaning of women equality, including the political, social and economic dimensions • Marketing for Admissions – Advised the Delhi School of Communication (DSC), a Marcom College, on Marketing actions required to increase admissions ; the two-pronged strategy involved active involvement of DSC faculty and alumni in the admission process, coupled with an aggressive Internet campaign by capturing contact details of prospects visiting the admissions page of the DSC website, and ensuring that DSC figures as a sponsored link through Google Adwords, or as one of the top mentions in the Google search results through Search Engine Optimization (SEO) initiatives

New Delhi Area, India

• Sales Growth – Responsible for sales of flat steel products in infrastructure projects, with an all India turnover of over Rs 500 crore and a sales team of over 10 salespersons• Market Mapping – Ascertain the demand of steel in sub-segments such as airports and telecom sector for effective sales planning

Gurgaon, India

• Developing New Sales Channel – Initiated sales of residential properties based in North India to potential customers in other Indian cities by : - appointing “up-market” Brokers experienced in cross-city sales - organizing road shows for High Net Worth Individuals (HNI’s) in association with banks - generating leads from lists of members of premium clubs and exporters’ associations

Gurgaon, India

• Sales Growth – Increased sales of the Industrial Tools and Equipment business by 65% in just one year through initiatives aimed at higher market penetration in “virgin” Territories, including :- opening up of the Eastern Region- appointment of contractual salespersons in "unrepresented" states - expansion of distribution network in key cities – 10 Distributors were appointed in just 10 months • Channel Management – Established excellent personal relationships with key Distributors, in line with ABC Classification, which ensured “advance” orders and “advance” payments from Distributors in crucial months with low sales• Designing Systems and Processes – Setting up of systems and processes from scratch such as formulation of sales conversion ratios for more accurate forecasting, and designing sales reports for effective monitoring

New Delhi Area, India

• Profit Centre Responsibility – Managed the washing machines category with a Net Revenue of Rs 170 crore and Gross Margin of Rs 20 crore • Business Growth – Increased sales volume of washing machines by over 25% and increased market share by 4% in just one year• New Product Development – Developed 2-Year Product Plans for washing machines from scratch, with inputs from market research and competition “benchmarking”• Product Launches – Proven track record of successful launches of three ranges of washing machines, two of which became market leaders in their respective segments• Brand Management – Developed the “Brand Essence” for two of the “top-end” washing machine models along with the Advertising Agency, using the well-known “Brand Key” Framework• Advertising – Developed the Washer Category TV Commercial with the Brand Ambassador couple viz. Kajol and Ajay Devgan, highlighting the “Stain Removal” capability, which got excellent ratings in market research

New Delhi Area, India

• Brand “Differentiators” – Ascertained superior technology and high resale price as the “non-economic Differentiators” for the Hero Honda Corporate Brand with the help of an external brand consultancy firm• Brand Track – Ascertained the information areas and conceptualized the output reports for initiating the Brand Track Study for motorcycles, with the help of an external market research agency• Usage and Attitude Study – Conceptualized and implemented the first national level Usage and Attitude Study in two-wheelers, which ascertained the Brand Choice Criteria of motorcycle buyers• Customer Satisfaction Track – Independently handled the first large scale Customer Satisfaction Study in two-wheelers which was followed by formulation of Dealer-wise Action Plans for improving the after-sales service• Styling Survey – Conducted the Design Direction Survey (DDS) for the company’s future 125 cc motorcycles to ascertain their preferred body styling

Bengaluru Area, India

• Regaining “Lost Customer” – Exceptional relationship management skills displayed in regaining a “lost customer” – Electronic Research Limited, a BPL group company – through customized product development and regular follow-up with the customer for over a year• Marketing Information System – Designed and implemented a Marketing Information System (MIS) for monthly tracking of market share by end-user industries, using the data about the production of Colour Picture Tubes (CPT’s)

New Delhi Area, India

• Expansion Projects – Financial evaluation of expansion projects in plastic packaging films, based on which the company more than doubled its production capacity from 4,800 tonnes per annum (TPA) to 12,700 TPA in 1995-96• Diversification Opportunities – Identified Power Distribution as a “high potential” diversification opportunity for the Group ; received a Letter of Appreciation from the Rajasthan State Government for preparing “An Approach Note on Privatization of Power Distribution Sector”• Employee Survey – Independently handled the first Quality Culture Survey of the company, which pointed to the need for more transparent human resources systems and processes ; it led to the creation of the Corporate Human Resources Function at the Head Office

M.B.A., Marketing

B. Tech., Computers

Activities and Societies: - Member of IEEE (Institute of Electronics and Electrical Engineers)