Tapas Gorai Email & Phone Number

Hyderabad, Telangana, India

- Auditing cases keeping in mind the legal, data protection and regulatory guidelines- Audit the transactions and generate insights on the compliance violations- Adhere to all mandatory compliance guidelines- Exceed expectation in performance metrics such as quality and productivity- Work along with the team and handle projects- Ensure that the service levels are achieved at all times for the process- Meetings with the stakeholders on projects and managing the deadline- Scrutinize the process and look out for the flaws, present the insights to the managers and initiate a project to fix the flaws- Maintain an updated knowledge of the organization’s products, services and customer servicepolicies- Helped departmental managers to create a monthly tracker which helped in maintaining shrinkage of the team

Hyderabad, Telangana, India

- Optimize campaigns based on performance KPIs, CPA and CPC both.- Restructure the accounts based on modern structure.- Conduct regular account audits for the accounts.- Optimize underperforming campaigns to improve the performance.- Conduct keyword research using dedicated tools to generate new set of relevant keywords.- Improve performance through expanded keyword inventory, multivariate keyword and landing page performance.- Improve the performance of the ads and quality of the keywords.- Analysis the dip down campaign performance and provide recommendations.- Identify and utilize digital assets that demonstrated a strong sales impact and a significant return on investment.- Mentor and hand hold the new joiners and walk them through the entire process.- Conduct peer Quality check for the new joiners and other team members.- Developed a new tool which has helped to reduce the timeline for checking multiple URLs and identify the damaged URLs.- Acting as a bridge between Quality team and Optimization team and getting the tasks closed in error free and creating room for the cases which require attention.- Worked on urgent and bulk task closures along with other team members ensuring a 100% closure within the given timeline.

Hyderabad Area, India

- Formatted monthly reports to show progression in consumers' intent to purchase through data analysis.- Identified and utilized digital assets that demonstrated a strong sales impact and a significant return on investment.- Defined metrics for marketing campaigns and measured them according to vendor performances and business impact.- Presented to senior leadership weekly reporting for digital marketing channel performance and digital marketing strategy for company's acquisition- Worked cross-functionally with Product Management, Analytics, and External Agencies to understand marketing attribution modeling and to deploy beta technology to optimize media spend within the Affiliate channel- Reviewed company brands’ sites and advised on natural search strategies including keyword planning, meta data optimization, and link building- Performed analysis for diverse programs ranging from paid search, display, video, to mobile campaigns using multiple internal and external data sources and business intelligence tools to gain insight and drive decisions.- Worked with the creative department to create new landing pages and display ads specific to digital marketing campaigns.- Created and maintained weekly reports from data gathered from Google Analytics, Google AdWords and CRM tool to present to the Director of Online Marketing showcasing the progress of all online marketing efforts.

Hyderabad Area, India

Jaipur, Rajasthan, India

Kolkata Area, India

Bachelor'S Degree, Computer Software Engineering

High School

High School