Tapasya Chauhan work email
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Tapasya Chauhan personal email
Google Ads expert with 5+ years of experience in developing and optimizing campaigns. Working as an Subject Matter Expert for Google Ads in different PODs such as Search, Video, Display, M&A and Billing & Policy.I help advertiser's in growing and building their businesses with my skills and expertise in digital marketing. Google Ads certified and handled advertiser's from APAC, NA and UK. Managing and building campaigns, overall account performance, troubleshooting concerns related to ads performance, conversion tracking, website building, policy adherence etc.are part of my role. I communicate with advertisers on all elements of the campaign, including planning, performance, and campaign status. Researching keywords and to strategize the best plan ahead for their business and to analyze performance data of the campaigns and provide appropriate action plans based on conclusions. To optimize the landing pages, ad copies for best leads and to get involved in keyword selection, bidding and audience targeting.Track, report, and analyze website analytics and campaigns. Detecting the correct keyword match types, low volume keywords, writing distinct call to action ads so as to improve the CTR and conversion metrics.Apart from this, I also manage my team and provide them with guidance in terms of CSAT, FTR, TRT and in meeting the team's target. Alternately, I also train and support the new batches joining the team.
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Product TrainerCognizantHyderabad, In
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Senior Process SpecialistCognizant May 2022 - PresentGurugram, Haryana, IndiaL1 specialist in Google Ads Conversion Tracking, Google Analytics, Google Analytics for Firebase, GA4 and Google Tag Manager.- Work closely with LCS pods and analytical consultants and help advertisers deploy the latest measurement technologies to drive measurement maturity.- To drive Measurement and Attribution solutions to large advertisers in EMEA & NA region by supporting the clients in products like Google Ads, Google Analytics, Google Tag Manager and Firebase.- To foresee any possible issues in regards to Google Ads conversion tracking, attribution reports, Google Analytics reporting, Tags & Triggers in GTM, Firebase pings.- Preparing and deploying a measurement and attribution capability plan, taking responsibility for implementation of measurement solutions for assigned clients.- Help to solve the measurement and attribution challenges through a process of education, consultation and analysis leading to extensive business growth.- Advocating best practice for assigned clients and helping to lift overall measurement literacy.- Perform attribution modeling and other various types of analysis in order to improve the performance of client media investment.
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Senior Process SpecialistCognizant Apr 2022 - PresentGurugram, Haryana, India
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RecruiterPeoplescout Nov 2019 - PresentGurgaon, Haryana -
Senior Process ExecutiveCognizant Feb 2018 - Nov 2019Gurugram, Haryana, IndiaGoogle Ads Certified | Handled the clients for their queries related to Google Ads | Customer Service | Team Handling | Service Revenue Program (SRP) reporting.Managing the online paid-advertising accounts ( Google Ads & Express ) for clients advertising on Google.- Creating and Optimizing Search, Display, Shopping and Video Campaigns on Google Ads.- Research online marketing trends for various businesses and provided solutions to increase relevant online traffic through PPC and drive sales.- Building competitive strategies through Data Mining in Google Anaytics. Analyzing meaning patterns and striking the right metric in order to improve the ROI and ROAS.- Optimizing Ads Accounts for all clients ranging from Tier 0 to Tier 8. Detecting the correct match type for keywords, low value keywords through Keyword planner, writing distinct call-to-action ad copies so as to improve the relevant CTR and Conversion metrics.- Managing PLA campaigns through Shopping Campaign and Merchant Center.- Developing re-marketing strategies for the correct target audience.- Assisting clients in managing and linking Ads with other Google products like Ads Express, Google My Business, AdSense and Gmail.- Learning new marketing technologies of Google through internal tools.Work profile includes Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives- SEM, Social media, Banner Advertising.Google Ads Search Qualified, PPC Campaign Management & Optimization, Competitors Review, Keyword list and Ad creative development, Bid Management & Ad Scheduling, Negative Keyword Research & worked on mobile ad campaigns
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Sales ExecutiveConcentrix Jan 2017 - Feb 2018Gurugram, Haryana, India
Frequently Asked Questions about Tapasya Chauhan
What company does Tapasya Chauhan work for?
Tapasya Chauhan works for Cognizant
What is Tapasya Chauhan's role at the current company?
Tapasya Chauhan's current role is Product Trainer.
What is Tapasya Chauhan's email address?
Tapasya Chauhan's email address is ta****@****ant.com
Who are Tapasya Chauhan's colleagues?
Tapasya Chauhan's colleagues are Pavithran K A, Sridhar Reddy, Gomathi N, Samreen Fathima, Arka Mukherjee, Shourya Datta, Anu Kumari.
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Tapasya Chauhan
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