Technology is all about helping people. However, technology development is not driven to maximise all of society's goals. Applications that make money get built, while application that don't make money don't get built. Bridging the gap between the possible and the profitable in socially beneficial application of technology is crucial, and it is an important effort that require the attention of the technology community.The opportunities are many and the needs are great. Technologist love to solve problems and that's what we do best. We need to provide new models for how to accomplish great things with technology. How many inventors have placed back their ideas on the shelf when it became apparent that their great social idea might not have been a great business idea? When you solve a billion dollar problem then you will at least worth a third of that value. The possible market failure is not the final answer: just because something isn't financially lucrative is no reason not to do it.