Michael Tapia Email & Phone Number

Houston, Tx, Us

Offering digital marketing, design, and development services to empower your business to break free from limitations, embrace growth, and unlock your full potential in the ever-evolving digital scape.

Brush & Bytes’ purpose is to empower artists and creatives in their online digital journey. We are dedicated to providing valuable insights, tips, and resources that will help you thrive as an artist in today’s digital environment.

Houston, Texas, Us

Collaborated directly with senior management to conceive, coordinate, and fortify Lex Mundi's strategic external online marketing and communication objectives as the Web and Digital Marketing Manager. Orchestrated the planning, execution, management, and optimization of the organization's website, proactively addressing and resolving all website issues using iMIS, Umbraco, and Sharepoint. Utilized Google Analytics, Search Console, PageSpeed Insights, Hotjar, and VisitorTrack, to discern and enhance user experience, SEO (Search Engine Optimization), PPC, email, and social media marketing. Provided insightful automated marketing reports via Google Analytics to drive data-driven decisions.Effectively portrayed the Lex Mundi brand across social media platforms using Hootsuite and then Hubspot, fostering engagement through the meticulous planning, creation, and management of high-quality original content. Spearheaded initiatives encompassing paid social media and programmatic advertising on Choozle, adeptly managing budgets and achieving marketing goals. Fostered seamless collaboration with public relations vendors and other agency teams to ensure an optimized, integrated work product.Key Accomplishments:• Amplified web traffic and engagement on lexmundi.com by 20%. • Cultivated a 40% increase in web traffic from organic social media efforts.• Achieved a 500% increase in organic Followers on LinkedIn, coupled with a 40% surge in Engagements and a 3% uptick in Page Clicks.• Established and achieved website and conversion goals, boasting a 31% completion rate.• Spearheaded several successful website optimization and redevelopment projects.

Houston, Texas, Us

As a Senior Digital Marketing Developer, I held a pivotal role in managing NOV's external online presence, overseeing the entire spectrum from the planning and content creation to the development and subsequent analysis of nov.com. I led group sessions with stakeholders and the web interface team to create comprehensive documentation that effectively communicated the envisioned user experience aligned with business strategy and objectives. Key Responsibilities: • Led teams in developing, designing, and producing impactful, sales-driving, and brand-extending cross-channel campaigns using Eloqua. • Produced detailed wireframes for online compositions, guiding the project team in creating application designs and source code utilizing UXPin, Balsamiq, and Adobe Creative Cloud tools.• Established and maintained project schedules, meticulously tracked deliverables, and defined priorities using Jira to ensure project success and adhere to timelines.

Houston, Texas, Us

As the Digital Marketing Manager for the Rig Systems Business Segment, I directed the overall digital marketing strategy and online initiatives, ensuring a robust and ROI-driven approach. My responsibilities included creating impactful online marketing campaigns and providing comprehensive analytics reports. Key Responsibilities: • Orchestrated and led all digital marketing initiatives, overseeing search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting, and marketing automation. Managed a substantial annual PPC budget of 75k across three distinct markets on Google Adwords and LinkedIn.• Strategized, developed, and executed social media marketing (SMM) campaigns, resulting in an exceptional 1200% increase in social media engagement using Spredfast (now Lithium).• Explored new online marketing channels, aiming for cost-effective customer acquisition and realizing a notable 36% increase in lead generation.

Houston, Texas, Us

Responsible for NOV's external online presence, managing nov.com from planning to content to development to analysis. • Work closely with key NOV personnel for overall program planning and implementing lead nurturing strategies. • Work to continuously evolve how NOV delivers and manages their web presence and infrastructure by staying current with best practices and seeking opportunities to experiment. • Asked by various business units within NOV to help bridge between traditional marketing efforts and interactive/online marketing strategies with the ability to measure ROI along with brand/messaging capabilities.• Lead teams in the development, design and production of sales-driving, brand-extending and cross-channel campaigns including print ads, product launches, brochures and advertorials, landing pages, banner ads, billboards, vehicle wraps, logos, product packaging and more. • Deliver out-of-the-box concepts, dynamic visuals and innovative strategies for online and print delivery.

Houston, Texas, Us

Manage and coordinate all web content, website maintenance and development for National Oilwell Varco's external facing website.• Ensure suitability and optimization of copy for the online environment, consistency in style and tone, relevancy for target groups and consistency within the organization-wide brand and messaging.• Gather data on online traffic (Google Analytics, Microsoft/Yahoo), web behavior, A/B and multivariate testing and response rates. • Summarize and present marketing results and trends with NOV KPI management teams. Make recommendations to improve program results and increase the size and scope of NOV engagements.• Oversee the process and project management of the content migration.• Work closely with project stakeholders and followed content style/format guidelines.

Houston, Texas, Us

Responsible for the external facing website (nov.com) and charged with determining how to best visually represent National Oilwell Varco's identity in online media. • Design, develop, maintain, test, and support web projects that followed company standards.• Deliver out-of-the-box concepts, dynamic visuals and innovative strategies for online and print delivery.• Design, animate and finish high quality motion graphics for show and promo packages.• Conceptualize, shot, edit and produce compelling, high-quality HD videos and/or audio that showcased company research, insights, ideas, news and experiences for a global audience.

Bfa, Interactive Media Design

As, Multimedia And Web Design