- Business Strategy- P&L Accauntability- Multichannel Management- Organizational leadership

- Build up and drive through global export business growth strategy- Expand export activities to the selected areas / countries- Member of Isku leadership team- Organizational leadership - Business Strategy- Sales Leadership- P&L Accountability- Change Management- International Business

- Business responsibility of EMEA - Member of EMEA Leadership team- Manage the Sales Regions and implement new organizational set up for EMEA markets- Category Management and Demand Planning Management- Sales Operations - Coach EMEA Sales Management to reach sales and profit argets- Drive successfully and profitable growth in MEA and Europe in deep co-operation with Product Management- Drive through strong ESA EMEA growth strategy- Business Strategy- Sales Leadership- P&L Accountability- Change Management- Organizational Leadership

- Business Strategy- Organizational leadership- Built up and implement strong growth plan in Eastern Europe- P&L Accountability through the emerging markets like Russia-Customer management

Head of the retail business area. Major domestic appliancces and Floorcare products.- Sales management- Business Strategy- Forecasting and inventory- P&L Accountability- Member of Management Team

- Brand responsibility - Russia, Baltics and Finland- Overall responsibility of marketing in Finland- Member of management team

- To create brand and communication strategy for Halti- Export sales responsibility - P&L responsibility

- Project management- New business- Result responsibility

- Increase customers sales and develop new sales processes based on customer needs- Develop new sales tools to the sales organisation to increase profitability - Result responsibility

Trade Marketing activities

- Sales and marketing activities