Tapobrata Chatterjee Email & Phone Number

Professional Excellence serving over 15 years in the following domain :Researching promotional partnerships with relevant media and trade associations & implementation using community-networking strategies, relationship marketing and key partners and agencies to create targeted fame and action. Strategy developing and formulating Sales Promotional activities for Brands.Manage effective operational delivery of the integrated marketing plan for the Events & Activations, Interior Decoration and Corporate Compliments.Forecasting and managing marketing activity calendar to align with resource availability will be critical to success as will the regular analysis of data to ensure adherence to SLA’s and agreed deadlines for results.To work with the CRM team to ensure that all on-going customer communication is delivered to the agreed plans. Coordinate the production of content (press releases, bulletins, white papers, etc.) for posting and distribution of marketing collaterals.Responsible for maintaining the lead list and data integrity in the database. Work closely with marketing and business development in procuring and importing data, and ensuring data are properly segmented for targeting purposes.Handling Process Design and Documentation: Document existing processes and implement improvements to enhance marketing productivity. Processes include inventory and collateral archiving, and compliance management. Recommend new systems to enhance productivity. To activate email marketing automation technology, online registration systems, social media platforms, corporate tie-up B2B & B2C Trade associations.Product Launching,Competitors Analysis & Go-to Market Strategy, Data Warehousing and Mining for fixing product MRP, MRP Review Report,Market Potential Growth Analysis for SBU expansion.Cluster Sales Analysis, IR on Trade Franchise Development, Trade Channel Analysis, Organising Social & Business Associate Meet.

Listed skills include Brand Management, Key Account Management, Marketing Management, Team Management, and 27 others.

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  Chief Operating Officer

  One True Pairing Pvt. Ltd.

  Feb 2023 - Present - Kolkata, West Bengal, India