Tracy Apps Email & Phone Number

Milwaukee, WI, US

Milwaukee, WI, US

• At Tracy Apps Design, LLC, where I have held the role of Chief Creative since 2001, I lead client projects from the initial proposal all the way through to final deployment. Managing multiple creative endeavors.
• Delivered creative solutions to 100+ clients, raising digital presence and accelerating business growth.
• Consulted for 12+ top creative agencies in Milwaukee, providing expertise in WordPress development and app prototyping.
• Launched at least six new companies through strategic design and web development services, establishing online identities.
• Presented at conferences across North and Central America on topics such as inclusive design, design ethics, accessibility, WordPress development, and TikTok.
• Contributed to WordPress as a core contributor, co-hosted a popular podcast, and earned Codeable expert certification, ranking in the top 2% of WordPress developers worldwide.

Los Angeles, California, US

• At It Gets Better, I have taken on the role of Web & Technology Manager since 2022, working part-time. In this position, I have spearheaded the design, development, and implementation of numerous website projects.
• Exceeded initial expectations by rescuing web redesign project from underperforming agency, independently coding entire website, implementing superior design, and conducting thorough testing within six months.
• Improved user satisfaction, usability, and mobile responsiveness by ensuring website design and accessibility met industry standards, leading to decreased bounce rate and increased user engagement and page views.
• Implemented continuous feature enhancements based on user and internal feedback.

Kenosha, WI, US

• Since 2021, I have served as an Accessibility Compliance Consultant for Jockey on a part-time basis. In this role, I conduct thorough accessibility compliance audits for jockey.com, meticulously identifying areas for.
• Prevented potential lawsuits by highlighting and diffusing critical accessibility compliance violations and restoring functionality for customers using keyboard and voice navigation tools.
• Enhanced usability for all users by proactively addressing major accessibility issue in site's primary navigation.

Milwaukee, WI, US

• Led the initiative to consolidate multiple enterprise-level legacy products into a unified SaaS suite, improving operational efficiency and enhancing customer experience with a unified and scalable data-security.
• Designed and built a custom portal website with robust security features, including single sign-on authentication, optimizing user engagement and satisfaction. Increased operational efficiency by implementing a design.

Reading, MA, US

• Spearheaded the development of a comprehensive design language system, enhancing collaboration with internal print designers through training and stylesheet improvements.
• Engineered HTML/CSS/JS prototypes to preemptively validate design adjustments, optimizing development workflows and minimizing iterative cycles.
• Enhanced efficiency by integrating clean SVG icons seamlessly into the React Native codebase, standardizing styles and improving maintainability.

San Diego, CA, US

Classes taught:- Introduction to UX- Front-end development for designers

Las Vegas, NV, US

Classes taught:- Front-end development for designers- Introduction to Digital Marketing

Long Beach, CA, US

Classes taught:- Introduction to User Experience- How to think like a designer- Visual Design Essentials- Front-end development for designers

Coral Gables, FL, US

Classes taught:- Front-end development for designers- Intro to Digital Marketing

Milwaukee, Wisconsin, US

• Established a cohesive design language and branding framework for a new startup, facilitating consistent visual identity across all communications.
• Collaborated with the CEO to develop compelling strategy and investor presentation assets, contributing to effective communication with stakeholders.
• Mentored and developed a new UX design graduate intern.

Madison, WI, US

Classes taught:- Web Development / WordPress for Digital Marketers (x3)- UX for Digital Marketers (x3)

Cork, Ireland, IE

• Transitioned from project assistant to lead on a complex big-data project, spearheading feature pipeline sprint planning and providing strategic updates to C-suite stakeholders, with contributions recognized by the SVP.
• Developed a custom WordPress theme for displaying design components and hosting technical documentation for a big-data product, improving accessibility and usability while leading the project.
• Consolidated three interfaces/features into one, achieving a 60% reduction in effort, cost, and time through innovative design and development solutions.

Milwaukee, WI, US

Designed and delivered Web II and UX/UI Prototyping courses for upper-level college students (300 & 400 level). Crafted engaging projects and assessments, evaluated student work, and offered career guidance. Mentored students inside and outside the classroom, fostering ongoing support.

New York, New York, US

• Created HTML/CSS/JS prototypes to address diverse needs across product buying teams. Managed user interviews, compiled research data, and aligned user and business goals with BA input.
• Coordinated with BA and senior buyers to develop an internal tool, optimizing product procurement for 1,000 stores nationwide.

Built internal processes to maximize efficiency and consistency for client projects. Directed company restructuring and rebranding, creating a new website, and directing UX and design for client projects.

Olney, MD, US

Created wireframes and designs, translating them into custom WordPress themes for clients. Streamlined the agency's design process, adding innovative design elements and video for the website redesign.

Milwaukee, WI, US

Teaching Web II for the 2016 spring semester at UWM. Focus on CSS, responsive web design/development, basic JavaScript & jQuery, web frameworks and current development tools.

New York, New York, US

Led design updates for a large-scale financial sector members area, creating dashboards and data visualization prototypes for user testing. Coordinated with the product owner to develop a new digital interface solution and performed early-stage testing to assess viability.

New York, NY, US

In charge of online and offline communications. Redeveloping web presence and strategy. Training and consulting on communications, the internet, social media and technology. Capturing and editing text and video stories for heightened internal awareness, and external marketing purposes. Being an active team member in brainstorming ideas for events.

Kauhajoki, FI

i get to work with talented people all over the world to make the web a more beautiful and functional place.

Shindig is a social-powered event booking platform. Shindig connects attendees, artists, and venues by leveraging existing social networks in unique ways with the goal of making great events happen. Events are great for attendees because the event is what they (and their friends!) wanted, and events are great for artists/venues because demand is guaranteed.

i make wordpress do things it may or may not have been made for.:)

Shorewood, WI, US

i make stuff pretty... and make pretty code.

Santa Clara, CA, US

Design and maintain web solutions for new home builders that are visually pleasing, web standards compliant, and well organized.Work with a team of designers and programmers to provide the most advanced dynamic web marketing system for our clients.

was in charge of all print marketing development and design, including in-store signage, ads, promotional bookmarks and posters, bags for schwartz book stores, monthly newsletters and more. maintained large e-commerce website and provided computer technical support for the office. researched and implemented a means of recording author events for podcasting.

assisted customers with questions about apple hardware, software and third party devices. customer service with minor issues with current computer hardware/software & ipods. taught group classes on apple iLife software. constant and continual learning of new technologies.

Created and maintained webpages for clients. Served as project lead for individual projects contracted by the department. Computer troubleshooting and maintenance (PC and Mac).

Troubleshooting: PC & Mac hardware problems, computer application problems. Clearly communicated and discussed computer problems with clients. Teaching: HTML, Basic Mac knowledge.

Ba-Art, Art/Art Studies, General

Education record