• Making the marketing strategy for the whole group.• Full Brand strategy and managing the online/ offline brand presence.• Global Event Management and marketing.• Building the new website with the developing team and adding new features that did not exist on the old website to enhance the workflow and making new features that do not exist in the industry.• Marketing for major events like ITIC MEA 2024 and ITIC UK 2024.• Managing the marketing team and creative team.• Collaborating with IT, Finance, and other departments.• Developing new ideas and new business development opportunities.• Handling all digital and printed materials.• Building the in-house team.

• For many industries (Medical, FMCG, Health & Beauty, E-Commerce, Fashion, Food and Beverage, SAAS, ..etc.) • Collaborations.• Marketing plan.• Situation analysis.• SWOT/TWOS.• STEEPLED analysis.• Marketing strategy and tactics.• Competitive strategies.• Targeting/positioning.• Marketing channels.• Budgeting.• Control.• Digital marketing plan.• Customer experience.• Workflow optimization.• Ideas generation for different campaigns.• Market acceleration.• Sales optimization.

About The Brand:• Since 2004, Le Voile has been a leading specialist in retailers of fashionable scarves & related ladies’ dress needs all over Egypt.• Le Voile has expanded its imports from scarves to cover Turkey, China, Paris, India & Dubai along with exports to the USA & UAE to cover the demanding needs of our customers.• Le Voile’s main factory is located in China in addition to our 2 main factories in Egypt.• Over the last 3 years, Le Voile has reinforced its market presence and reached its customers by building, and creating its online (FB & Instagram), and website.• Le Voile has 20 branches all over Egypt and more are coming.Responsibilities:• Leading 35+ Team Members.• Establishing and building the workflow of the team connecting the Photography team with the Inventory, Designers, Website Admin, Content Creator, Reels Creators, Models, Media Buyers, Moderators, and Preparing team.• Full Brand strategy and managing the online/ offline brand presence.• Building the new website with the developing team and adding new features that did not exist on the old website to enhance the workflow and making new features that do not exist in the industry.• Black Friday strategy that generated indicative increase in sales.• Influencers Marketing with many influencers for different product categories.• Restructured the workflow of the entire marketing department itself and with the other departments like (Inventory – Sales – Financial – logistics).

Digital Marketing Manager at Catch EG, Egypt About The Brand:• Catch is an Egyptian fashion male brand that had only one branch when I started working there; now, we have six branches in unique locations throughout Cairo (Shehab Street in Mohandseen, Abbas Al-Aakad in Nasr City, Mirage Mall in 1st settlement, Town Center Mall in Al-Salam, Sun City Mall in Sheraton, and Hussin Roshdy in Qaluobya).Responsibilities:• Brand online presence across various social media platforms.• Team supervision of photographers, content creators, media buyers, moderators, designers, and logistics coordinators.• Optimizing the media buying effort to maximize the effectiveness of every pound spent.• Working with the financial director and the sales manager to develop the best budget to meet our KPIs.• Developing a strategy regularly after conducting a thorough analysis that includes both sentiment analysis and competitor analysis.• Working with FedEx, Lucky App, and Premium Card.• Dealing with Jumia, Noon, and Souq (Currently Amazon)• Collaborating with influencers to raise awareness.• Creating a joint campaign with Mirage Mall.• Launching an SMS campaign to provide more value to our loyal customers and increase retention.• Collaborating with developers to create a website with features that distinguish it from competitors in the same industry.

- Endorphins is an Agency Located in Mansoura that has two campaigns published on Ads of The World by the time I was there.- I was responsible for making analysis and Strategy for every new and retained client in the company.- I was responsible for the media buying on all platforms on all platforms.- I was responsible for making the media buying strategy that delivers the objectives guided by the strategy.- Giving recommendations for offline marketing and adding new features

- Gegraph is an Agency located in Mansoura serving both Egypt and Gulf Area,- I was working with Tasawk (one of the 3 big companies in Saudi Arabia in the Programing Industry) as a Media Buyer and analyst till the partnership happened between them and geGraph then I continued working there as a media buyer and analyst besides being a team leader.- I was responsible for making media buying on all the platforms including Google.- I was responsible for making the media buying strategy which delivers the objectives guided by the strategy.- Making a full report including the paid media and organic media.- SEO analysis including Technical SEO.- Generating new ideas and features for every client.