Tara Accardo Email & Phone Number

Santa Rosa, California, Us

- Manage the creation, planning, and implementation of the digital marketing content calendars for five luxury brands.- Manage creation and implementation of social media content with static imagery, video, IG stories, and Reels for brands across Facebook, Instagram, and X. This also includes managing community engagement on all platforms. - Social media management also includes boosting posts to enhance engagements and traffic to our websites.- Manage creation and implementation of paid digital advertising.- Proficient graphic design through Adobe Photoshop, AI tools, and Canva.- Manage the conception and creation of paid digital ads.- Create and manage the digital marketing budgets for five brands.- Work with PR team to promote brand s and initiate partnerships, and promote press mentions for both brands.- Create and present a monthly digital initiatives presentation to share KPIs cross-functionally to draw conclusions on our performance and strategize on optimization.- Copywriting for marketing social media, paid ads, and website.- Website updated as needed.- Strategic planning to drive winery visitation and traffic to our websites.- Manage Google Ads, retargeting ads, and SEO.- Work with Brand team to plan and execute photoshoots year-round.- Attend brand events and onsite experiences to capture content as needed.

I created Losses Become Gains as a blog and community to serve support and guidance for those who have experienced loss. My goal is to help those grieving move forward stronger, happier and healthier than ever. I want to be a friendly face, a helping hand, an empathizer—a resource people can lean on to help them through a trying, exhausting, heart-wrenching time. LBG is a judgment-free zone people you can find real, raw guidance from someone who's been through some grief, too.This also evolved into the Life With Grief Podcast, which is yet another resource to help those struggling with grief to cope with life after loss.https://lossesbecomegains.com/https://www.instagram.com/losses.become.gains/https://www.instagram.com/lifewithgriefpodcast/

Sonoma, California, Us

- Manage the creation, planning, and implementation of our digital marketing content calendar, including all content for holiday season.- Managed all email design and execution from start to finish through usage of existing imagery & graphic design.- Manage marketing for Gundlach Bundschu and Abbot's Passage to create engaging content with high open and click-through-rates (including but not limited to promotional & lifestyle content, welcome journeys, Club emails, etc.)- Manage creation and implementation of social media content with static imagery, video, IG stories, and Reels for both brands across Facebook, Instagram, TikTok, Twitter, and LinkedIn. This also includes community engagement on all platforms.- Attend company events, onsite experiences or concerts to capture content as needed.- Social media management also includes boosting posts to enhance engagements and traffic to our websites.- Manage the conception and creation of digital ads, including Facebook ads (Lead Generation, "Visit Us" and retargeting ads, etc.)- Created and now manage the digital marketing budgets for both brands.- Work with Marketing Director to partner with our PR firm to promote both brands and initiate partnerships, and promote press mentions for both brands.- Created and implemented a monthly Digital Marketing Metrics report to draw conclusions on our performance and strategize on optimization.- Copywriting for marketing emails, social media, blogs, and website.- Website updated as needed, depending on platform.- Strategic planning to drive winery visitation and traffic to our websites.- Work with consultant to manage Google Ads, retargeting ads, and SEO.Experience with:- Adobe Photoshop (including self-taught graphic design through courses) and basic InDesign- G Suite (including Google Analytics)- Excel, Powerpoint, Word- MailChimp- Canva- WordPress- Commerce7, WineDirect, AMS- Third party sites: TripAdvisor, Yelp, Tock, Waze

Napa, Ca, Us

- Assist the Director of Digital Marketing with overseeing a team of seven and reviewing peer work before presenting to the client. This includes assisting on client calls, providing guidance and coaching, and reviewing/proofreading their work. - Managed all email design and execution from start to finish for multiple brands through usage of existing imagery & graphic design (including but not limited to promotional content, lifestyle content, Wine Club release emails, etc.).- Am also an Account Manager and work directly with clients to manage their social media, email marketing, content creation (including blogs), paid advertisements, Google Ads, SEO, website maintenance, and third party websites such as TripAdvisor, Yelp, Google My Business, etc.- Manage the onboarding and training of new employees.- Create original social media content across Facebook, Instagram, Twitter, Pinterest, and LinkedIn.- Craft engaging and strategic blog posts.- Utilize Photoshop on a daily basis to produce the highest quality design work for our clients' content.- Develop and produce Facebook advertisements, including lead generation ads.- Manage client budgets.- Produce a comprehensive monthly report to show progress, summarize actionable insights, provide KPIs, and overall insights so we continue moving in a positive trajectory.- Assist with managing and strategizing for Google Advertisements and SEO.- Direct and develop the strategy/creative direction of photoshoots for client lifestyle photos as needed.

Napa, Ca, Us

- Create original social media content across Facebook, Instagram, Twitter, Pinterest, and LinkedIn.- Craft engaging and strategic blog posts.- Email marketing (including but not limited to promotional content, lifestyle content, Wine Club release emails, etc.)- Develop Facebook Advertisements- Manage client budgets- Assist with managing and strategizing for Google Advertisements- Photograph client bottle and lifestyle shots as needed

Napa, Ca, Us

- Assist Director of Digital Marketing with overseeing the team and previewing peer work before presenting to the client.- Manage the onboarding and training of new employees.- Create original social media content across Facebook, Instagram, Twitter, Pinterest, and LinkedIn.- Craft engaging and strategic blog posts.- Email marketing (including but not limited to promotional content, lifestyle content, Wine Club release emails, etc.)- Develop Facebook Advertisements - Manage client budgets- Assist with managing and strategizing for Google Advertisements- Photograph client bottle and lifestyle shots as needed

Shanghai, Shanghai, Cn

Teach English as a Foreign Language to Chinese children ages 4-14 in Siena, Italy through online teaching platform.

- Assisted with development and update of marketing, fact sheets and outreach material and distributed collateral among strategic partners.- Oversaw and maintained storage and organization of data on Inglenook i-Drive.- Performed outreach to strategic partners and performed general concierge duties, worked directly with Visit Napa Valley on Inglenook’s page, and provided information on experiences to guests (local hotels, restaurants, etc.) while providing floor coverage and back up for Chateau Hospitality staff.- Conducted wine sales and managed all reservations and private experiences through phone and email inquiries with exceptional detail to customer service.

Teaching English as a Foreign Language to members of the Italian military through one-to-one lessons, including but not limited to: grammar, morphology, pragmatics, semantics, phonology, and reading and listening comprehension.

Napa, California, Us

- Assisted with marketing and outreach collateral development, networking programs and off-site pourings and events to promote the Bouchaine brand.- Developed and updated mailing list for marketing and outreach needs and cold called customers to advertise various wine promotions. - Conducted wine sales and performed hospitality functions including greeting visitors, providing tasting and wine education, conducting general guest and VIP tours and tastings, and coordinated with GM/Winemaker, Wine Club, Tasting Room Manager and Hospitality Manager to ensure a high quality experience and accommodation.- Participated in event detail brainstorming, preparation, execution and breakdown of all winery events.

San Francisco, California, Us

- Managed all merchandising through production of captivating window/visual displays and used a critical yet creative eye to ensure these standards reflected the store’s unique blueprint.- Managed all promotions and markdowns to ensure compliance. - Assisted General Manager with budget management and sales goals.- Maintained open communication with staff regarding policies and compliance, promotions, sales goals and customer service expectations and coached when needed. - Developed employee schedule, performed opening/closing procedures, oversaw inventory supply, and scheduled and conducted regular staff meetings to enhance communication and teamwork.

San Francisco, California, Us

- Worked cross-functionally with over ten internal business partners and external vendors simultaneously (i.e. Marketing, Risk Management/Compliance, etc.) to develop and launch collateral to stores, launch monthly/annual in-store initiatives and campaigns, then recap with senior management and brand partners after the launch of each initiative to showcase effectiveness of department goals.- Worked cross-functionally with Store Communications team to produce both internal and external daily/weekly emails and communications. These communications provided general need-to-know information and details on initiatives to ensure content to stores and customers was clear, concise and error-free.- Worked with Marketing team to align on promotions and develop and test customer coupons.Assisted Daily Operations Project Manager with design and development of “In-Store Magazine” (quarterly in-store newsletter).- Assisted Project Manager in collaborating with Marketing team to test email, mobile and coupon functionality that resulted in a higher quality customer experience.- Managed and designed in-store Organizational Standards and training/reference guides that spoke to the brand message and increased KPI’s. - Managed and collaborated with multiple business partners to design in-store Organizational Standards best practices and guidelines.- Assisted in implementing necessary maintenance to Gap, Inc. internal website and i-drive, and updated reports and resources as needed.

San Francisco, California, Us

Assisting with current Store Operation projects, including the refreshment of the Gap Outlet employee training program, Policy and Procedure, and Organizational Standards. Helped to develop and enhance the tools and resources that enable stores to operate efficiently, drive profitability, and deliver a great customer experience.

San Francisco, California, Us

• Led the visual design team for in-store moves and implementation of window displays• Worked with corporate visuals department constructing in-store display • Acted as one of the Lead Cashiers• Provided support to customers on pricing, inventory availability and ordering• Provided training to new employees• Acted as on-the-job mentor to junior employees• Named top performer in the company’s credit card signup program for several months• Oversaw inventory, including receipt of shipment and inventory replenishment• Oversaw weekly changes to sales displays• Assisted in all activities related to markdowns

Seal Beach, Ca, Us

- Brand Ambassador for ZICO brand.- Participated in promotional events by distributing product and informing customers about the brand, history and benefits of ZICO.

Bachelor Of Science (Bs), Business, Management, Marketing, And Related Support Services

Teaching English As A Second Or Foreign Language/Esl Language Instructor

Associate Of Arts (A.A.), Social And Behavioral Sciences

Humanities/Humanistic Studies