Engaged in various fundraising initiatives.*Fundraised as part of a team for the 2024 Visionaries Campaign *Team lead for Light the Night - You can help by making a donation to my team at https://pages.lls.org/ltn/nbnj/LongBran24/TAnderson

Responsibilities include Team Leadership, Operationalizing the Digital department, and new business and organic growth. Provide overarching CX Strategy for assigned brands in both promotional and medical communication. Partners with the Chief Digital Officer and foundational digital team members to build out the newly formed digital team, defining ways of working, and developing best practices for the teams to follow.

Head of the Digital Engagement Department (part of client solutions) managing a cross functional team of 8 (5 Full Time Employees and 3 Contractors) including experts in CX Strategy, Social Media, SEO/SEM, Digital Project Management, Development, and Analytics.The Digital Engagement Department is focused on strategizing, developing and executing on personal and NPP offerings for our clients. Digital offerings include digital engagement strategy, social media strategy, social listening, digital opinion leader identification, digital landscape analysis, website development, SEO/SEM, Digital drivers (Display ads and email), CRM strategy, videos, animations, and Veeva CLM. Initially charged with building out new and complimentary digital offerings for Vaniam Group and creating a new digital department. Established a team into a department within first year.Responsibilities include business development, overseeing active client work, and operational items. 1. Business development responsibilities include developing pitches and proposals, participation in RFPs, new client outreach, organic growth within existing clients, and ongoing development of new capabilities and case studies. 2. Active client responsibilities include client management of digital focused work, leading and developing digital engagement strategies, identifying areas for organic growth, and active participation in brand planning. Digital engagement lead for main clients and oversee digital execution and delivery to ensure projects are on strategy and built with the best practices for overall best experience.3. Operational responsibilities in partnership with my Director of Project Management include development and management of the department budget, digital processes, ongoing trainings to educate the Vaniam staff, financial management (including development of SOWs and estimates for client work), and development of new estimates and sow digital templates for use across the company.

Managed complex integrated digital initiatives and strategies from start to finish and functioned as a main point of contact across client and agency account services for all digital initiatives and projects for clients.• Managed and lead a team of Digital Directors in the US• Extensive contribution to departmental growth and development•Heavy contribution to new business and organic growth with active participation on RFPs, Pitches and Presentations• Digital (CX) strategy, engagement development and implementation• Omnichannel communication planning and digital marketing• Congress and booth engagement development• Social media strategy and influencer engagement• Budget oversight and management• Account growth and relationship management

• Day to Day Client lead for AZ Respiratory Brands; Worked on across NPP, Personal, and Congress tactics for the launch of Bevespi and Fasenra• Day to Day Client lead overseeing the full production of the AZ Respiratory Commercial Congress booths in 2017• Developed multi-channel campaign and tactics for across Personal and Non personal promotions, including IVAs, Rep tools (veeva emails and leave behinds), the website and media drivers, iPad & mobile apps, videos, animations, VR,Multi-touch applications• Digital strategic advisor and lead tactical planning initiatives for clients• Serve as thought leader in aligning digital marketing strategy with client’s business goals and objectives• Advise on project plans, scheduling resources, estimation, and overall quality for all projects

• Partner with both Account and Creative teams to develop and produce digital solutions for clients, such as 3D animations, videos, mobile applications, and congress booth materials• Provide digital strategy and consultation to Account and Creative teams• Direct work streams and manage internal resources, acting as liaison between creative, technical, production, and account teams• Lead internal meetings for project reviews and internal status updates• Responsible for project plans, scheduling resources, estimation, and overall quality for all projects• Provide thought leadership in digital for the company

• Assisted the Director of Hurd Studios to manage the studio• Operational tasks included hiring freelancers as needed, approving hours, and financial management of the department • Functioned as Executive Producer on all animations within the studio• Assisted on new business and marketing initiatives• Developed storyboards and assisted with creative direction

Client lead, providing day to day account management for key accounts, ensured all client projects aligned to strategic objectives,and delivered within budget. Right hand to the Managing Director, Healthcare division and supported the growth of the division from a digital production vendor to a digital AOR. Developed digital strategies and tactics for clients. Managed a cross functional team to deliver and develop complex digital and creative tactics and strategies for clients. Provided direction and development of user experience documentation and content strategy for all website, video and interactive projects.

Established project management within the healthcare division of IOMEDIA, and grew department to a team of 3. Produced and managed client projects ranging from interactives to videos to animations and developed estimates, SOWs and project plans. Producer responsibilities included developing medical illustrations and storyboards for animations and videos. Provided digital and Content strategy for digital tactics. Developed user experience documentation for interactive and website projects.

Using flash, 3d studio max, Adobe after effects, Adobe Photoshop, and Adobe illustrator to provide illustrations and flash-based animations for use in CD-ROM and web-based pharmaceutical and medical device training.

Developed 2d animations and illustrations for patient, medical, and scientific education, and storyboarded for a 3d animations. Published work in journals, biology books, and for use in pharmaceutical materials.