Tara Anderson

Tara Anderson Email and Phone Number

CEO & Director | ESG, social procurement, social enterprise | UK, Europe & Australia @ Social Traders
Tara Anderson's Location
Port Melbourne, Victoria, Australia, Australia
Tara Anderson's Contact Details

Tara Anderson personal email

n/a
About Tara Anderson

For-purpose CEO and Director, and MBA with international experience across charities, social enterprises, intermediaries and social innovation in Australia, UK and Europe. I'm a pragmatic idealist, passionate about blending business and purpose. I'm energised by working with talented people who challenge business as usual.I've always focused on building the for-purpose sector - innovating business models, designing new revenue streams, developing brands and importantly - building collaborations for increased impact.Working to make business for good, business as usual.

Tara Anderson's Current Company Details
Social Traders

Social Traders

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CEO & Director | ESG, social procurement, social enterprise | UK, Europe & Australia
Tara Anderson Work Experience Details
  • Social Traders
    Chief Executive Officer
    Social Traders Oct 2022 - Present
    Melbourne, Victoria, Au
    Social Traders is a trailblazer in the Australian for-purpose community, building a thriving social enterprise sector and working to make 'good business' simply 'business as usual'. I have the privilege to lead the talented and passionate Social Traders team.
  • Social Traders
    Executive Director, Strategy & Growth
    Social Traders Dec 2021 - Oct 2022
    Melbourne, Victoria, Au
    Led the Strategy & Growth team covering impact, strategy, national expansion, marketing, sales, business development, innovation, government advocacy, partnerships & digital.
  • Social Traders
    Head Of Marketing And Communications
    Social Traders Apr 2020 - Dec 2021
    Melbourne, Victoria, Au
  • The Dragonfly Collective
    Co-Founder & Director
    The Dragonfly Collective Apr 2013 - Present
    Melbourne, Victoria, Au
    Supporting for-purpose businesses to be strong and successful. Consultancy, training and coaching on for-purpose business models using our internationally recognised for-purpose business model process and workbook.
  • Social Enterprise Australia
    Director
    Social Enterprise Australia Jun 2020 - Jan 2024
    Meadowbrook, Au
    Establishing the new peak body for social enterprise in Australia, working to make social enterprise business as usual.
  • On Purpose International
    Director
    On Purpose International Sep 2019 - Oct 2020
    London, London, Gb
    On Purpose enables future for-purpose leaders to transition from corporate sector careers. Supported the executive team with organisational strategy, business development, theory of change, international marketing strategy and impact measurement.
  • Locality
    Director Of Strategy, Marketing, Partnerships & Engagement
    Locality Oct 2016 - Mar 2020
    London, England, Gb
    Locality is a leading UK peak body supporting a network of over 750 local for-purpose organisations. I led on strategy, business development, marketing, membership, partnerships and social impact. I refreshed the vision and mission, and redeveloped the theory of change. I redesigned the membership model, offers and value propositions to double membership numbers and revenue. I led the rebrand and developed the national 'power of community' brand campaign. I reviewed and redesigned the business model to increase profit margins and social impact. I established and led a new collaboration that brought the 12 leading community sector peak bodies together to aggregate services via a new digital platform.
  • London Early Years Foundation (Leyf)
    Head Of Sales, Marketing And Communications
    London Early Years Foundation (Leyf) Oct 2013 - Sep 2016
    London, Gb
    LEYF is one of the UK’s largest social enterprises. It aims to break the cycle of poverty through early years education using a cross-subsidy business model. In 2016 LEYF delivered services from 38 sites across London. I led on sales, marketing, brand management, internal & crisis communications, customer acquisition and service re-design.I led the executive team and Board through a refresh of the vision, mission, values and brand. I created LEYF's first brand campaign. I designed and delivered marketing strategies for new acquisitions and start-up nurseries, supporting a rapid growth strategy. I increased sales leads by 50%, and occupancy across the portfolio increased from 67% to 73%.
  • Baptcare
    General Manager Marketing, Communications & Fundraising
    Baptcare Jul 2009 - Apr 2013
    Camberwell, Vic, Au
    Baptcare is a charity providing family/children’s services, disability services, asylum seeker services, residential & in-home support for older people and affordable housing. In 2013 Baptcare had over 1,300 staff, 32 locations across Victoria & Tasmania and an annual turnover of $130M. I led on brand management, public relations, marketing, fundraising and communications as the youngest General Manager in the organisation's history. I shaped the organisation's five year strategy during a period of transformation and rapid growth. I designed and led a market research project to inform Baptcare’s market positioning and business model for its $80M aged care business. I delivered Baptcare's first integrated marketing strategy encompassing five core campaigns across seven industry sectors that saw enquiries increase by 700%.
  • Baptcare
    Marketing & Communications Manager
    Baptcare Jan 2007 - Jun 2009
    Camberwell, Vic, Au
    Led the marketing and fundraising teams covering brand management, fundraising, public relations, events and internal communications.I designed and led the integration plan and change management process for the M&A of an aged care business in Tasmania. I designed and implemented the market entry plans for a suite of new businesses (including an ethical op-shop and a centre for asylum seekers).
  • Eknowhow
    Marketing & Account Manager
    Eknowhow Apr 2006 - Dec 2006
    eknowhow is an online marketing agency specialising in website development with offices in Melbourne, Perth and Kuala Lumpur.I developed the marketing plan for the company and managed 20 client accounts (marketing and communications plans, website strategy, email marketing campaigns and website member joining strategies).

Tara Anderson Skills

Marketing Communications Strategy Media Relations Strategic Planning Strategic Communications Integrated Marketing Public Relations Marketing Strategy Event Management Leadership Social Media Nonprofits Fundraising Change Management Copywriting Email Marketing Management Policy Team Leadership Online Marketing Business Strategy Stakeholder Engagement Market Research Account Management Marketing Internal Communications Project Management Competitive Analysis Executive Management Campaigns Advertising Digital Marketing Blogging Crm Sponsorship Newsletters Community Engagement Social Media Marketing Web Design Analysis Editing Budgets Graphic Design Project Planning Creative Direction Facebook Recruiting Community Development Fundraising Strategy Marketing Campaign Development

Tara Anderson Education Details

  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
    Gaicd
  • Bayes Business School
    Bayes Business School
    Master Of Business Administration - Mba
  • Danube University Krems, Austria
    Danube University Krems, Austria
    Masters In Social Innovation
  • Australian Institute Of Management
    Australian Institute Of Management
    Post Graduate Certificate Of Management
  • University Of Melbourne
    University Of Melbourne
    Ba Media And Communications
  • Mullauna College
    Mullauna College
    Victorian Certificate Of Education

Frequently Asked Questions about Tara Anderson

What company does Tara Anderson work for?

Tara Anderson works for Social Traders

What is Tara Anderson's role at the current company?

Tara Anderson's current role is CEO & Director | ESG, social procurement, social enterprise | UK, Europe & Australia.

What is Tara Anderson's email address?

Tara Anderson's email address is ta****@****.org.uk

What schools did Tara Anderson attend?

Tara Anderson attended Australian Institute Of Company Directors, Bayes Business School, Danube University Krems, Austria, Australian Institute Of Management, University Of Melbourne, Mullauna College.

What skills is Tara Anderson known for?

Tara Anderson has skills like Marketing Communications, Strategy, Media Relations, Strategic Planning, Strategic Communications, Integrated Marketing, Public Relations, Marketing Strategy, Event Management, Leadership, Social Media, Nonprofits.

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