Tara Mcgrath Email & Phone Number

Chicago, Il, Us

New York, New York, Us

Gorilla Group was acquired by Wunderman Thompson, which merged with VMLY&R to form VML in 2024. As Managing Director, Client Services, I am accountable a high profile technology services portfolio focused on customer experience, platform implementation, growth, customer success, team leadership, and overall margin. I set the program direction and ensure that direction is followed, while driving profits. By partnering with executive-level leadership to understand and drive business objectives, I can ensure that our team can deliver successfully.Accountable for all key metrics and consulting services on Enterprise Solutionsportfolio, maintaining a 64% margin ● Own and accountable for strategic direction, strategy, and process within portfolio overall and onindividual projects● Partner with executive level client leadership to understand business objectives, align on futureopportunities, and drive customer success● Understand customer experience challenges, desired use cases, and short/long term objectives so that I can partner with teams to deliver against these challenges● Partner with leadership to identify platforms and solutions that will meet their business objectives● Manage, coach, and mentor delivery leadership team to drive results within the portfolio● Responsible for providing consultative leadership on commerce and technology best practices, and for ensuring that team members act consultatively at every level of the project● Foster and drive partnerships within accounts to find additional revenue opportunity● Oversee and lead delivery team to ensure on time and on budget delivery● Forecast portfolio revenue on a monthly, quarterly, and annual basis● Create and maintain account plans to drive annual growth opportunity● Identify resourcing gaps and/or performance issues, and work with resourcing team to resolve● Accountable for all budgetary conversations and management of budget

New York, New York, Us

As Delivery Principal, I am accountable for the strategic client engagements, profitability of the portfolio, as well the overall solution delivery. I partner with stakeholders on the client side to foster effective relationships and find additional growth opportunity within the account. Internally, I provide strategic direction and oversee the status of the project to make sure we are delivering a profitable result. See description under Managing Director, Client Services.

New York, New York, Us

As Director of Project Management, I coached and managed a team of project managers responsible for consulting services on high profile eCommerce and technology implementations. We delivered success by accurately tracking project margins, deliverables, and client satisfaction. We drove projects by creating detailed project plans, using effective budget management tools, running action-driven status meetings, and managing client expectations. Additionally, I managed the resource management team operation to ensure accurate sales forecasts and hiring expectations.Grew team ability from managing mid-market implantations to large scale, multi-million dollar projects.● Created, rolled out and optimized effective resource management tools, processes and reportingmethods, resulting the ability to project hiring needs and revenue● Managed and mentored a team of 15 project managers● Reported project margin and status to executive team● Manage the resource management team, processes and ensure the PMO team complies with resourcing best practices● Hiring, onboarding, retention, and performance reviews● Monitored creation and accuracy of forecasts to driving hiring decisions● Advised team on project implementation best practices● Served as an escalation point to clients and internal team● Ensured team manages project timelines, budgets, hours, burn rates and scope● Identified staffing needs and resource allocation by monitoring resourcing forecast reports● On-boarding/training of new project management hires● Identify areas of opportunity within projects to cross-sell and up-sell services and working opportunities from identification through close

Hallandale Beach, Florida, Us

At BGT Partners (now PWC), I managed a growing team of project managers responsible for delivering web content management system implementations (Sitecore, Ektron, Adobe CQ) , SEO/SEM campaigns, or analytics retainers. Starting member of Chicago office, grew the office from 2 to 25+ employees● Managed team of project managers through on-going company growth● Continually evolved and implemented new processes for PM team● Successfully managed projects ranging from small retainer agreements ($50k budgets) to full-scalewebsite redesign and development efforts ($1,500,000 budgets)● Managed and coached Chicago-based Project Management Team● Served as lead project manager on full-scale website redesign projects with CMS implementation● Communicated directly with clients on all facets of project status and lifecycle● Reported status to internal executive team● Managed project timelines, budgets, hours burn rates and scope● Worked closely with operations team to identify staffing needs and resource allocation● Acted as escalation point for both internal and client facing project issues● Coordinated, planned and executed project deliverables by working with strategy, analytics, design and development teams both on and off-shore● On-boarded and trained new project management hires

Hallandale Beach, Florida, Us

Us

● Managed development of online ad and rich media campaigns● Created reports to monitor email campaigns, reporting findings, and altering strategy based on findings● Analyzed site traffic reports to identify opportunities to enhance user experience● Created project schedules, allocated resources, and assigned tasks to ensure projects were completed ontime and to schedule.● Wrote project specification documents.● Worked with account teams to set program goals and development teams to carry out site development

● Directed improvements in company websites, allowing access to improved reporting features andfunctionality.● Managed development of affiliate program which contributed approximately 20% of clients per month ina restricted advertising market● Developed and managed email and on-site promotions for customers● Identified need, planned and executed development of new marketing tools, promotions, and websiteimprovements● Lead technical and design teams to strategize, ensure projects achieved goals and met timelines● Planned and managed banner campaigns and landing pages using a third party banner service● Wrote promotion specification documents● Tested promotions from end user perspective