Tara Breen Email & Phone Number

I'm a highly accomplished and driven consultant with over 18 years' experience in global brand and corporate communications in life sciences. I am solutions orientated, used to working with agility to deliver impactful communication strategies and change management initiatives across geographies and regulatory environments that respond to business priorities and drive commercial success. Much of my work has been in highly matrixed settings and I have a proven track record in translating marketing and brand strategy into impactful communications and PR activities, taking complex information to create clear and concise narratives that elevate and protect corporate reputation. A key part of my role is building strong and trusted relationships with internal and external stakeholders such as media, patient organisations, external partners and senior executives. This often includes contextualising communications to enable better understanding of its crucial role within a commercially successful organisation. I work closely with senior leaders and C-suite to champion projects and initiatives, as well as empowering seniors to be strong and confident spokespeople who can impact the global media agenda, further building company reputation.• Strategic planning for global markets with mapping, data insights and current environment understanding to elevate corporate reputation and accelerate growth strategies.• Omnichannel implementation in a highly regulated and complex space to ensure seamless, integrated experiences that drive customer-centric interactions and lead to impactful coverage.• Key internal stakeholder management, navigating highly matrixed organisations to champion projects and media train C-suites.• Building strategic external relationships with pags, medical societies and NGOs to strengthen credibility and accelerate programmes.• Media strategy development and activation across healthcare, consumer, financial, policy titles to build cross-channel media opps and gather competitor intelligence to inform future strategies.• Issues and crisis management including horizon scanning, internal stakeholders preparedness, streamlining response and protecting public confidence. • Internal communications with significant experience in change communication to facilitate effective organisational transformation.• Measuring and tracking against KPIs to deliver concise reports on ROI to senior leaders. • Leading teams to identify trends, harness AI and digital trends and understand data to stay current with audience insights and media narratives.

Listed skills include Internal Communications, Media Relations, Crisis Communications, Reputation Management, and 9 others.

• Senior Biopharmaceutical And Medtech Communications Consultant

  Permanent And Freelance Roles As Shown

  Sep 2006 - Present