Tara Broad Email & Phone Number

New York, New York, United States

New York, New York, United States

- Led 4+ CPG and Lead Gen accounts as the primary contact for senior brand and media stakeholders, establishing critical relationships, translated business goals into strategy, overseeing the cross-functional performance leads, developing and activating go-to-market strategies, and managing daily performance, ensuring delivery on agency and client goals.

New York City Metropolitan Area

Clients: Hershey, NetJets, BET, Goddard Schools, Avis, Honda- Drove client adoption of blu., Horizon’s proprietary identity framework and Connected Marketing Platform powered by licensed deterministic data, by devising use cases, articulating unique offerings and building customized audience architectures. - Lead omni-audience cross-functional & activation.

New York City Metropolitan Area

Client: NetJets

New York, New York

Clients: NetJets & USTA

New York, New York

Client: Capital One

New York, New York

Client: Capital One

Greater New York City Area

• Planned, bought, executed and maintained digital, print & OOH media plans and budgets across eight retail brands in the U.S., Mexico, and Canada
• Communicated daily with digital agency to manage and track digital advertising production, specs, deliveries, implementation and optimizations
• Collaborated daily with marketing, production and creative departments to ensure plan execution
• Worked in conjunction with Finance to forecast and manage monthly media spend by brand

Greater New York City Area

• Client: Elizabeth Arden
• Developed and presented the details of tactical digital media plans across eight brands
• Managed the preparation and execution of all media plan elements, including custom content creation, social and influencer extensions, offline events, and sponsorships
• Communicated daily with the client and vendors regarding the implementation of the plan
• Trained assistant in planning/reporting tools, helped develop her strategic and procedural understanding of the planning and buying process, and provided day-to-day direction
• Provided research and analysis for mid-campaign optimization and post-campaign reporting

NYC

• Client: HBO
• Responsible for all tasks related to supporting and assisting the planning team in preparation and execution of strategy, recommendations, proposals, media plans, budgets, plan optimizations, post reports, and analysis.
• Brainstormed and strategized using third party research to support the development of media objectives, strategies, and tactics
• Met with sales reps in order to analyze value and applicability of media vehicles as well as negotiation rates for efficient and effective plans

Blue Bell, PA

• Single point of contact for 20 internal clients- consulted with clients, developed creative strategy, coordinated with cross-functional creative team in order to manage and execute projects through completion
• Helped launch Aetna’s 2012 re-brand by supporting strategic brand goals and guidelines, implementing timelines and using roll-out tactics to meet deadlines
• Headed 2011 Spanish Open Enrollment marketing campaign (65 pieces with eight week turnaround)

Quito, Ecuador

• Taught English as a Foreign Language (TEFL), levels Beginner to Advanced, using a comprehensive and interactive curriculum series (Interchange Third Edition- Cambridge University Press)
• Developed strategic lesson plans to problem solve and effectively present materials to university students- two classes per day, each class consisting of 25 students

Boston, MA

• Examined online market research and analyzed competitive trends and landscapes for compilation of weekly reports used by the media planners
• Compiled fortune 500 client database using excel

Boston, MA

• Led and managed all phases of development for local Massachusetts Anti-litter campaign and US Census- Census- 2010 campaign including social media, print, and outdoor ads

London, United Kingdom

• Assisted account and creative teams with product research, developed creative briefs, and headed review of client meetings with staff

Bachelor Of Science, Advertising, Sociology (Minor), Spanish (Concentration)

Activities and Societies: Delta Gamma, Nationally Recognized Sorority - Director of Finance - Director of Recruitment- Studied and.

Certification, Data Analytics

- Advanced Excel - Basic SQL for Data Analysis - Tableau Data Visualization & Story Telling

Sociology

Education record

Activities and Societies: Peer Leadership