Tara Casey Email and Phone Number

Continue prior responsibilities for membership strategy and operations with additional oversight of customer service team, ticketing point-of-sale, CRM systems, business intelligence and pricing/capacity planning.

Lead multi-channel acquisition, renewal and lapsed campaigns for more than 50,000 member households. Create print and online content for members and potential guests to improve retention, increase visitation and nurture relationships with the zoo. Monitor industry trends and membership demographics to set prices and benefits. Execute a range of member acquisition and retention events. Manage relationships with membership vendors and external partners. Develop annual revenue and expense budgets. Collaborate cross-departmentally on membership policies, procedures and training. Serve as the voice of membership and deliver KPI reports to leadership. Set up ticketing products and plan promotions.

Coordinated day-to-day membership operations, including renewal, acquisition and event communications. Planned member events and promotions. Generated mailing and revenue reports.

Developed membership acquisition and renewal campaigns, wrote correspondence anddesigned promotional materials. Directed annual fund bulk mailings, managed Board pledge program and implemented email appeal and online donation capabilities. Coordinated annual golf tournament and assisted with other fundraising events. Assisted in preparation of state and foundation grants. Supervised interns and volunteers. Oversaw ResultsPlus database restructure and prepared for migration into Salesforce.

Coordinated seating of up to 2,000 guests per day and facilitated group reservations. Monitored dining trends to set guest wait quotes. Provided training to new staff and managers-in-training at home and new restaurant locations. Wrote weekly schedules for 125 front desk and server staff.

Developed lesson plans for introductory computer laboratory course based on departmental curriculum. Taught basic to intermediate functions of MS Office 2007 products and Macromedia Dreamweaver. Graded homework and wrote quizzes and final exam.