Tara Charf Email & Phone Number

Seattle, Washington, United States

United States

Hornall Anderson merged with Sid Lee USA January 2020.

Seattle, Washington

San Francisco

• Major Clients: Del Monte, EA Games, Ghirardelli, Levi’s, Taco Bell
• In first year, consolidated 3 offices and drove down costs to double profit margin to targeted 20%. - Developed processes and financial models to better manage ebbs and flows of client spending, including revenue and.
• Within 6 months of taking on Venice Beach office, restructured for 30 points margin improvement.
• Managed relationship with global corporate office finance leadership/EVPs in Chicago and NY.
• Worked closely with client account SVPs on client fee and negotiation strategies as well as day-to-day management.
• Led software conversion to SAP. Selected for beta to advise on user needs and processes. Advised other offices.

FCB Seattle (also Branded As Bozell And Draftfcb)

• Major Clients: Hewlett-Packard, Boeing, Group Health
• In first year, with flat revenue, implemented effective cost controls, closely managed staffing levels and re-evaluated agency client fees resulting in +5 point profit margin improvement.
• Through five local office President changes in three years, helped ensure office achieved core business objectives.
• Managed job cost and general ledger system conversion with no work-flow disruption. Advised other FCB offices.
• Implemented Sarbanes-Oxley requirements and documentation (in 2002, upon bill passing).
• Designed database for timesheet utilization reporting and automating calculation of client fees to provide management insight and faster fee proposal response time.

FCB Health, San Francisco (included San Francisco, New York And Atlanta offices)

• Major Clients: Merck, Genentech, Glaxo Wellcome
• Promoted to manage 10-person SF and NY-based team for four locations in San Francisco (2), Atlanta, and NYC.
• Took over team during volatile situation (due to post system-conversion adjustment, impending departmental reorganization and high staff turnover). Hired/trained new staff, maintained morale, and led department through.
• Prepared division and consolidated quarterly/annual forecasts. Reported results analyses to local global leadership.
• Significantly streamlined monthly close process through design and development of database to automate revenue recognition and automate general ledger upload into parent company’s financial reporting software.

FCB Health, San Francisco (included San Francisco, New York And Atlanta offices)

• Responsible for financial consolidation of five USA business units for reporting to parent company.
• From six-month belated client billing and >$2MM in >90 days aged A/R, implemented workflow and operational efficiencies resulting in on-time billing and receivable collection.
• Designed custom database reports to better manage client projects and provide clear and accurate status.
• Worked with management on job costing and proposal development to ensure adequate profitability and efficient workflow

Bachelor’S Degree, Business Administration, Finance

High School (11-12), 11, 12

Activities and Societies: Soccer, photography, yearbook

High School (9-10)

Activities and Societies: One heck of a photographer & trumpeter!